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Field Marketing Manager - job 2 of 2

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role:

As part of the Regional Field Marketing team, you will play a key role in driving growth in Mexico by leading strategic, high-impact marketing initiatives. In this role, you will plan and execute field marketing programs and events, while also creating compelling, customer-focused content that fuels demand generation and strengthens brand positioning. You’ll be responsible for developing event-related content, such as promotional emails, landing pages, presentations, and on-site materials, that enhances the attendee experience and reinforces key messaging. The ideal candidate has a strong foundation in event execution and project management, complemented by experience in content development and a deep understanding of B2B marketing. 

This is a remote position open to candidates based in Mexico City, with up to 30% national and international travel required.

You should apply if:

  • You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
  • You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
  • You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
  • You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role, you will: 

  • Lead the strategy, planning, and flawless execution of field marketing programs and events tailored to specific business needs, ensuring alignment with broader organizational goals.
  • Define and track key performance metrics, conduct post-event analyses, and deliver actionable ROI insights to drive ongoing optimization.
  • Represent the brand at key events, ensuring consistent messaging and delivering exceptional, high-impact experiences.
  • Manage and optimize event budgets, continuously evaluating outcomes against objectives to refine future efforts.
  • Collaborate closely with central and regional marketing teams, as well as cross-functional partners, to align on strategy and meet pipeline generation goals.
  • Create, curate, and manage event-related content, such as promotional emails, landing pages, presentations, and on-site materials, that enhances the attendee experience and reinforces key messaging.
  • Develop a variety of marketing assets—including one-pagers, reports, guides, videos, and ebooks—that effectively communicate the value of our solutions and elevate brand presence.
  • Build and manage relationships with customers and partners as part of event programming—coordinating panels, speaker engagements, and strategic conversations that highlight real-world success stories and deepen audience connection.
  • Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

  • 5+ years of experience in field marketing or event marketing, with a proven ability to manage end-to-end event execution and contribute to broader go-to-market strategies.
  • Demonstrated success in creating and executing impactful, customer-facing content as part of integrated marketing initiatives.
  • Strong storytelling and writing skills, with the ability to translate complex ideas into clear, compelling narratives.
  • Excellent time management and prioritization skills; able to deliver high-quality work on deadline in a dynamic environment with multiple moving parts.
  • Proficient in using data and analytics to assess the performance and impact of content and marketing programs.
  • Self-starter with a proactive mindset—able to work independently, take initiative, and contribute strategic ideas that align with marketing goals.
  • Exceptional communication and interpersonal skills, with strong organizational and project management capabilities.
  • Strategic thinker with attention to detail and the ability to juggle multiple priorities effectively.
  • Willingness to travel up to 30% for events and on-site activations.

An ideal candidate also has:

  • Passion for experimentation, measurement, and optimization to drive ROI continuously.
  • Comfortable in a fast-paced environment with the ability to assess, prioritize, pivot, and problem-solve across multiple projects.
  • A good understanding of B2B sales processes and customer journeys.
  • Expertise in B2B marketing tech stacks, including Salesforce, tableau and splash, is a plus.

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact.

Benefits

Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more. Take a look at our Benefits site to learn more.

Accommodations 

Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process.

Flexible Working 

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Fraudulent Employment Offers

Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ‘@samsara.com’ or ‘@us-greenhouse-mail.io’. For more information regarding fraudulent employment offers, please visit our blog post here.

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Average salary estimate

$80000 / YEARLY (est.)
min
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$70000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Field Marketing Manager, Samsara

Are you ready to make a real difference in the world of physical operations? At Samsara, a leader in the Connected Operations™ Cloud, we’re on a mission to enhance safety, efficiency, and sustainability across vital industries like agriculture, transportation, and manufacturing. As a Field Marketing Manager based remotely in Mexico, you’ll take the reins on high-impact marketing initiatives that truly resonate. In this role, you’ll plan and execute dynamic field marketing programs, lead top-notch events, and craft engaging customer-focused content that drives demand and strengthens our brand. If you have at least 5 years of field marketing experience, a knack for event execution, and a talent for storytelling, we want to hear from you! You’ll be integral in creating promotional emails, landing pages, and presentations that elevate attendee experiences and clearly convey the value of our solutions. Plus, with the chance to travel up to 30%, you'll engage face-to-face with key clients and help forge lasting relationships. At Samsara, we champion a culture of growth and support, ensuring you have the tools and environment to develop your career while making a meaningful impact. Join us to help digitally transform sectors that power our global economy, and enjoy competitive benefits along the way!

Frequently Asked Questions (FAQs) for Field Marketing Manager Role at Samsara
What are the key responsibilities of a Field Marketing Manager at Samsara?

As a Field Marketing Manager at Samsara, your responsibilities include planning and executing impactful marketing initiatives, managing and optimizing event budgets, creating customer-focused content, and analyzing the success of your programs. You’ll lead the strategy and execution of events, ensure alignment with organizational goals, and represent the brand effectively at various industry events.

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What qualifications do I need to become a Field Marketing Manager at Samsara?

To qualify for the Field Marketing Manager position at Samsara, you should have over 5 years of experience in field or event marketing, along with a proven track record in end-to-end event execution. Strong storytelling skills, proficiency in data analytics, and a strategic mindset are essential for crafting impactful marketing materials and assessing the performance of marketing initiatives.

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How does the Field Marketing Manager role at Samsara contribute to business growth?

The Field Marketing Manager role at Samsara is crucial for driving growth, particularly in key regions like Mexico. By executing effective marketing programs and engaging events, you will generate demand, enhance brand visibility, and establish lasting relationships with customers and partners, thereby contributing directly to pipeline generation and overall business success.

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What is the company culture like for a Field Marketing Manager at Samsara?

At Samsara, the culture is built on collaboration, support, and a commitment to personal and professional growth. As a Field Marketing Manager, you’ll be part of a high-performing team that celebrates successes together, encourages inventive thinking, and values inclusivity. The company promotes a growth mindset and provides plenty of opportunities for career advancement.

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Are there opportunities for career advancement for Field Marketing Managers at Samsara?

Absolutely! At Samsara, we value the development of our employees and provide numerous opportunities for career advancement. The role of Field Marketing Manager offers a platform to showcase your skills and, with dedication and high performance, you can explore further positions within the organization as you grow and contribute to our mission.

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Common Interview Questions for Field Marketing Manager
Can you describe your experience with event marketing and how it aligns with the role of a Field Marketing Manager?

In your response, highlight specific events you've planned or executed, detailing your role, the outcomes, and any metrics you analyzed post-event. Discuss how these experiences have prepared you for the responsibilities of the Field Marketing Manager position at Samsara, emphasizing your ability to drive results through effective marketing strategies.

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How do you measure the success of a marketing campaign?

Explain your approach to defining and tracking key performance indicators (KPIs), such as lead generation, conversion rates, and ROI. Discuss using data analytics to assess the effectiveness of campaigns and how you leverage insights to optimize future marketing efforts, underscoring your strategic mindset as a Field Marketing Manager.

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What strategies do you implement to manage event budgets effectively?

Discuss your experience in formulating and adhering to marketing budgets. Highlight your ability to evaluate costs against objectives and how you have successfully managed to achieve desired outcomes while optimizing resources. Share examples of when you’ve adjusted budgets in response to unforeseen challenges or opportunities.

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How do you create compelling content for marketing events?

Share your approach to content creation, including how you identify key messages tailored to different audiences. Give examples of various content types you’ve developed, like promotional emails or presentations, and explain how you ensure they resonate with attendees and align with overall marketing strategies.

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Can you provide an example of how you've used storytelling in your marketing efforts?

Illustrate with a specific instance where you used storytelling to connect with your audience, emphasizing how it improved engagement and ultimately drove success for the event or marketing initiative. This showcases your ability to create meaningful and impactful narratives as a Field Marketing Manager.

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What is your experience with using data to inform marketing decisions?

Highlight specific tools or analytics platforms you’ve used to gather insights. Discuss how you've taken data and turned it into actionable strategies for campaigns and events, or how you’ve implemented changes based on performance metrics.

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How do you prioritize tasks in a fast-paced marketing environment?

Discuss your organizational strategies, such as using project management tools, to-do lists, or priority matrices. Emphasize the importance of time management and your ability to adapt when priorities shift, ensuring effective on-time delivery of marketing initiatives.

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What role does collaboration play in your work as a Field Marketing Manager?

Talk about the importance of working in tandem with other teams, such as sales and product development. Highlight how collaboration enhances outcomes and facilitates a more integrated approach to marketing efforts, driving overall successes for the company.

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Why do you want to work for Samsara as a Field Marketing Manager?

Reflect on Samsara’s mission, culture, and growth opportunities that attract you to the role. Articulate your alignment with their goals, emphasizing how your skills and experiences are a perfect match for the company's needs and how you envision contributing to their innovative solutions.

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What challenges do you foresee in the Field Marketing Manager position and how would you address them?

Identify potential challenges, such as market saturation or changing customer preferences, and explain your proactive approach to tackling these issues. Discuss the importance of adaptability, continual learning, and keeping a pulse on industry trends to remain effective in your role.

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Samsara is a leading software company that offers a platform providing AI safety programs, real-time visibility, workflows, reporting, and an ecosystem of integrations to connect the operations that power the economy.

443 jobs
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BADGES
Badge Diversity ChampionBadge Future MakerBadge InnovatorBadge Work&Life Balance
CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Customer-Centric
Social Impact Driven
Rapid Growth
BENEFITS & PERKS
Maternity Leave
Paternity Leave
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Paid Holidays
Paid Time-Off
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 16, 2025

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