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Principal SEO Manager

MKTQ226R25

Location: San Francisco Bay Area

We are looking for a Principal SEO Manager to join our growing Web Marketing team at Databricks. You will report directly to the Director, Web Product. This role sits within the broader Marketing Technology business unit and primarily supports our corporate website: www.databricks.com.

Who you are

You will take a leadership role and collaborate with cross-functional teams, including brand, demand gen, product marketing, growth, and analytics, to ensure our organic growth strategy aligns with overall business goals. You will think beyond traditional search and will be expected to stay at the forefront of emerging trends, including zero-click searches and AI search/chatbots to challenge the status quo and maintain a competitive edge. You embrace a full funnel mindset and know organic performance doesn’t stop with a keyword or click—it’s also about page experience, conversion, and unlocking business impact. You have a passion for evangelism and educating the organization to generate interest and a broad understanding of the program benefits.

The impact you will have:

  • Elevate our global organic growth approach by balancing traditional search engine optimization and emerging "search everywhere" strategies—enhancing our visibility across platforms like Google, YouTube, Perplexity, ChatGPT, and Reddit
  • Rethink our content needs, how it’s formatted and utilized across all organic touch points, including search, video, social, peer review platforms and more
  • Collaborate with stakeholders and conduct keyword research to optimize existing content and identify new opportunities
  • Track performance and regularly share reports with recommendations based on data insights
  • Oversee agencies, manage contractors and establish operations to build for massive scale
  • Partner with regional teams to understand local business and content needs to scale globally
  • Provide strategic direction on technical SEO areas, such as website architecture, page speed optimization, crawlability and structured data

What we look for:

  • Minimum of 10+ years of hands-on SEO experience with a proven track record of driving organic growth for B2B corporate websites (SaaS preferred)
  • Strong knowledge of SEO best practices, tools, and analytics, with a deep understanding of search algorithms and ranking factors
  • Proficient in SEO tools such as Google Search Console, Conductor, Ahrefs, Schema App, etc.
  • Proven ability to manage agencies and contractors, while collaborating effectively with cross-functional teams
  • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights
  • Excellent verbal and written communication skills, with the ability to synthesize information and present to an executive audience
  • Knowledge of international SEO to address local business needs
  • Adept at managing and scaling multiple initiatives, resources, and processes
  • Experience in a consumption based business model and/or growth background is highly desired

 

Pay Range Transparency

Databricks is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents base salary range for non-commissionable roles or on-target earnings for commissionable roles.  Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Databricks utilizes the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above. For more information regarding which range your location is in visit our page here.

 

Zone 1 Pay Range
$203,700$312,300 USD

About Databricks

Databricks is the data and AI company. More than 10,000 organizations worldwide — including Comcast, Condé Nast, Grammarly, and over 50% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify and democratize data, analytics and AI. Databricks is headquartered in San Francisco, with offices around the globe and was founded by the original creators of Lakehouse, Apache Spark™, Delta Lake and MLflow. To learn more, follow Databricks on TwitterLinkedIn and Facebook.

Benefits

At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region, please visit https://www.mybenefitsnow.com/databricks

Our Commitment to Diversity and Inclusion

At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.

Compliance

If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.

Average salary estimate

$258000 / YEARLY (est.)
min
max
$203700K
$312300K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Principal SEO Manager , Databricks

Join Databricks as a Principal SEO Manager, where your expertise will shine in San Francisco, California! In this pivotal role within the Web Marketing team, you'll partner with various departments, including brand, product marketing, and analytics, to enhance our corporate website's organic growth strategy. We’re looking for someone who is not just knowledgeable in traditional SEO but also excited to explore emerging trends like zero-click searches and AI chatbots. Your mission? To boost our visibility on platforms such as Google, YouTube, and even Reddit by delivering an organic growth approach that balances established SEO practices with innovative strategies. You’ll also lead efforts in keyword research, oversee agency relationships, and ensure your SEO recommendations are data-driven and impactful. If you have a strong foundation of 10+ years in SEO, particularly within the B2B SaaS space, a knack for analytics, and exceptional communication skills, you’ll thrive in our diverse environment. At Databricks, you won’t just fill a role; you’ll drive significant digital marketing initiatives while enjoying comprehensive benefits and a culture that promotes diversity and inclusion.

Frequently Asked Questions (FAQs) for Principal SEO Manager Role at Databricks
What are the main responsibilities of a Principal SEO Manager at Databricks?

As the Principal SEO Manager at Databricks, you will take a leadership role in developing and elevating our organic growth strategy. Your responsibilities will include collaborating with cross-functional teams, conducting keyword research, optimizing existing content, and providing strategic direction on areas like technical SEO.

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What qualifications are required for the Principal SEO Manager position at Databricks?

Candidates for the Principal SEO Manager role at Databricks should have a minimum of 10 years of hands-on SEO experience, a deep understanding of SEO best practices, proficiency in SEO tools, and proven agency management skills. Strong analytical abilities and experience with international SEO are also crucial.

Join Rise to see the full answer
How does Databricks approach organic growth in digital marketing for the Principal SEO Manager role?

At Databricks, we approach organic growth by balancing traditional SEO with emerging strategies. As a Principal SEO Manager, you will enhance our visibility across various platforms, analyze performance metrics, and strategically rethink content needs to ensure our full-funnel mindset is reflected in every initiative.

Join Rise to see the full answer
What kind of impact can a Principal SEO Manager have at Databricks?

A Principal SEO Manager at Databricks can significantly impact our global organic growth approach, influencing everything from keyword strategies to content formatting. By leading innovative projects and collaborating with regional teams, you’ll help scale our efforts while contributing to the company’s overall digital marketing goals.

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What benefits does Databricks offer to its Principal SEO Manager?

Databricks offers a competitive salary range, eligibility for performance bonuses, equity options, and comprehensive health benefits. The company also values diversity and inclusion, providing a supportive environment for every employee.

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Common Interview Questions for Principal SEO Manager
Can you describe your experience with B2B SEO strategies?

In your response, highlight specific strategies you've used to drive organic growth for B2B companies, emphasizing data-driven decisions, analytical skills, and your understanding of sales funnels.

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How do you stay updated with the latest SEO trends and algorithm changes?

Discuss the resources you utilize, such as industry blogs, webinars, and networking events. Mention how you apply new insights to optimize your SEO strategies effectively.

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What SEO tools and analytics platforms are you most comfortable with?

Be sure to mention specific tools like Google Search Console, Ahrefs, or others you have used, and share how you leverage them to improve site performance and SEO strategies.

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How do you measure the success of an SEO campaign?

Explain the KPIs you focus on, such as organic traffic, conversion rates, and keyword ranking improvements. Illustrate how you analyze data to refine your strategies.

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Describe a challenging SEO project you managed and how you overcame obstacles.

Use the STAR method to describe the situation, the challenge you faced, the actions you took, and the results achieved. This will highlight your problem-solving abilities.

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How do you collaborate with other teams to enhance SEO effectiveness?

Show your ability to work cross-functionally, detailing how you engage with brand managers, product marketing, and content teams to align goals and optimize efforts.

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What is your approach to managing SEO agencies and contractors?

Share your philosophy on communication, setting clear expectations, and ensuring a collaborative relationship that drives the best results for SEO initiatives.

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What role does technical SEO play in your overall SEO strategy?

Explain your understanding of website architecture, page speed, crawlability, and how you integrate these technical factors into your broader SEO strategy for optimal results.

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How would you handle a sudden drop in organic traffic?

Discuss the steps you would take to diagnose the issue, including reviewing SEO metrics and algorithm updates, and outline your approach to rectifying the decline.

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Can you provide examples of how your SEO efforts have directly impacted company growth?

Share specific metrics or case studies that showcase how your SEO tactics led to increased traffic, leads, or conversions. This will demonstrate your impact on business performance.

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Databricks, the data and AI company, helps data teams solve the world’s toughest problems.

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DATE POSTED
February 28, 2025

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