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Store Manager, HOKA

ABOUT HOKA

At HOKA, we believe in the transformational power of running and the joy and optimism that movement brings. We are driven by our passion for our Brand and products, and we want to share it with as many people as possible. Whether you’re a pro runner, first-miler, mountain roamer, or neighborhood walker, HOKA is here to empower you to take flight and find joy in movement.

We celebrate diversity of your background, your experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all employees can come as they are. We believe that when we bring our different perspectives to work, we are truly better together. 
 

SUMMARY

Our Store Managers are integral to the success of the HOKA Brand. As a Store Manager, you attract, develop, and motivate a passionate team. You regularly share the HOKA Brand values, vision and mission with your team members and actively create a culture of trust and accountability.
 

DESCRIPTION

As a people leader, you continuously build and develop your team through recruiting, training, and coaching to meet the short and long-term needs of the business. You lead your team to drive Brand awareness and education while providing excellent service. You maintain high training standards that enable your team to deliver elevated shopping experiences that invite customers to learn about and experience the HOKA Brand.

You drive operational excellence in all aspects of your business and take responsibility for the store’s inventory, cash, and labor. You execute visual merchandising directions that promote the Brand image and ensure a well-managed back of house. You drive sales and KPIs for your store while focusing on key strategic priorities. You are agile and know how to adapt to support the needs of business.

Community is integral to the HOKA Brand and you understand the importance of cultivating community within and beyond the store’s four walls. You invite customers into the HOKA community through amazing interactions with our HOKA Experts, creative local engagement, and dynamic support of Brand events. You maintain awareness of industry trends and local competitors in order to meet and anticipate customer demands.  
 

CORE COMPETENCIES

As an effective Store Manager, you know how to:

  • Coach and develop your team to drive business results and professional growth.

  • Ensure the highest level of customer service possible and prioritize brand and product knowledge training. 

  • Meet and exceed budgeted sales and KPIs and monitor expenses.

  • Develop store strategies that enhance customer satisfaction, increase traffic, and optimize profitability. 

  • Continuously cultivate community through events, local outreach, and proactive awareness of and engagement with your market beyond the four walls of your store.

  • Manage Inventory and implement store administration and operations including compliance with policies and procedures.

  • Hire the best team members by identifying talent quickly and regularly maintaining a network for recruiting candidates.

  • Onboard and train team members to ensure engaged and high-performing teams.

  • Ensure the highest level of visual merchandising and standards and takes responsibility for execution of visual directives and guidelines.

  • Drive key initiatives and support programs that enhance the customer journey.

KEY QUALIFICATIONS

  • Four (4) years minimum retail store management experience.

  • Excellent communication skills and ability to convey the HOKA and Deckers Brands Vision and Mission to your team and customers.

  • Excellent leadership skills and experience managing people in a customer-facing environment. 

  • Demonstrated track record of exceeding sales targets and cost management for a store of comparable volume and size.

  • Excellent organizational skills and ability to coordinate people, resources, and services in order to address business goals and needs.

  • Fantastic problem-solving skills and ability to work through challenges.

  • Ability to be agile to meet the needs of the business, within and beyond the four walls of the store.

  • Experience coordinating and hosting regular in-store and local events.

ADDITIONAL REQUIREMENTS 

  • Flexibility of schedule and hours to meet the needs of the business.

  • Flexibility to travel to meet the needs of the business.

  • Valid State or Federal Identification.

As part of our HOKA Family, you belong to more than a performance lifestyle Brand. From our corporate offices to our retail stores across the globe, we value giving people the freedom to pursue their passions, express their individuality, and are committed to helping them succeed. We’re proud to offer a wide range of benefits to best recognize the important role each person plays in the Deckers Brands mission. You’ll discover many benefits of working at Deckers Brands including competitive pay, discounts, perks, global contests, as well as opportunities for growth and development.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military, or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity. If you need reasonable adjustments at any point in the application or interview process, please let us know.  

We know that creating space for people to identify themselves in the way in which they choose affirms our individual value and promotes a culture of mutual respect. Please feel free to let us know in your application which pronouns you use, for example: she/her/hers, he/him/his, they/them/theirs.  

Average salary estimate

$57500 / YEARLY (est.)
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$50000K
$65000K

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What You Should Know About Store Manager, HOKA, Deckers

At HOKA, we believe in the transformational power of running and the joy that movement brings, and we're looking for an enthusiastic Store Manager to join our team at the HOKA Las Vegas Premium North Outlet. As a Store Manager, you will be the driving force behind building a passionate and motivated team while embodying the spirit of our brand. Your role will involve leading by example and fostering an inclusive culture that champions diversity. You'll be responsible for recruiting, training, and coaching team members, ensuring they provide outstanding service and share HOKA’s vision and mission with our customers. We pride ourselves on creating exceptional shopping experiences that resonate with our customers, and as the Store Manager, your leadership will directly impact how our community engages with our products and events. You will also oversee the operational side of the store, from managing inventory to executing brilliant visual merchandising strategies. By driving sales and meeting KPIs, you will enhance our brand's presence while engaging with the local community. If you have a passion for running, a knack for leadership, and the desire to cultivate connections that extend beyond our store's walls, HOKA is the place for you to put your skills to use and grow with a truly innovative company!

Frequently Asked Questions (FAQs) for Store Manager, HOKA Role at Deckers
What are the main responsibilities of a Store Manager at HOKA?

As a Store Manager at HOKA, your main responsibilities include leading the store team, driving sales performance, managing inventory and operational tasks, ensuring exceptional customer service, and developing community engagement initiatives. You will also be accountable for achieving sales targets and creating a positive shopping experience that embodies the HOKA brand values.

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What qualifications do I need to apply for the Store Manager position at HOKA?

To apply for the Store Manager position at HOKA, you should have at least four years of retail store management experience, excellent communication and leadership skills, a proven track record in exceeding sales targets, and strong organizational abilities. Familiarity with community engagement and event coordination will also be beneficial.

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How does HOKA foster a diverse and inclusive workplace for its Store Managers?

HOKA is committed to diversity and inclusion, providing a welcoming environment for all employees. As a Store Manager, you'll play an integral role in cultivating this culture by leading with empathy, promoting equitable practices in hiring and team development, and ensuring that every team member feels valued and empowered to contribute their unique perspectives.

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What opportunities for growth does HOKA offer to its Store Managers?

HOKA offers comprehensive benefits and numerous opportunities for career growth and development for Store Managers. You can take advantage of ongoing training, participation in global contests, and advancement opportunities within the Deckers Brands family, helping you to develop your career while pursuing your passion.

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What community engagement initiatives are expected from a Store Manager at HOKA?

As a Store Manager at HOKA, you'll be expected to develop and lead community engagement initiatives that invite customers into the HOKA family. This might include organizing local running events, collaborating with local fitness groups, and promoting brand events to drive awareness and foster connections within the community.

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Common Interview Questions for Store Manager, HOKA
How do you approach team development as a Store Manager?

In answering this question, highlight your experience in coaching and mentoring. Discuss specific strategies you employ to build high-performing teams, such as providing consistent feedback, facilitating skill-building workshops, and creating an open environment for communication.

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What strategies would you use to drive sales at HOKA?

Describe specific strategies you have used in the past to boost sales, such as training your team on effective sales techniques, implementing promotions or events, and leveraging customer feedback to enhance the shopping experience. Provide examples of how these strategies have led to measurable improvements.

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Can you give an example of how you have handled a challenging situation with a team member?

When answering this, share a specific situation where you dealt with a conflict or challenge. Focus on your problem-solving skills and ability to maintain a positive work environment by using effective communication and empathy to resolve issues.

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What role does community engagement play in your management style?

Discuss how you perceive community engagement as a vital aspect of HOKA's brand identity. Share examples of community initiatives you have led or participated in and explain how these activities help foster a loyal customer base and enhance the brand's image in the community.

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How do you ensure a high level of customer service in your store?

In your response, emphasize the importance of training and motivating your staff to prioritize customer service. Discuss how you set expectations, measure customer satisfaction, and continuously improve the service experience through team training and customer feedback.

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How would you manage inventory effectively?

Provide insights into your approach to inventory management, such as using data analysis to forecast stock needs, regularly reviewing sales trends, and developing processes to reduce waste. Mention any tools or software you're familiar with that assist in tracking inventory more efficiently.

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What experience do you have with visual merchandising?

Share your understanding of visual merchandising importance in retail. Discuss specific techniques you've employed to create engaging displays that resonate with customers and how this contributes to the overall brand experience.

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Describe your approach to meeting sales targets.

Explain your method for setting clear, achievable goals for both yourself and your team. Discuss strategies you implement to analyze performance against targets, provide timely feedback, and adjust tactics as necessary.

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How do you coordinate events in the store to engage customers?

Highlight your experience in event planning and execution. Explain how you develop a concept, work with team members, and promote events to the community, focusing on the ultimate goal of enhancing customer experiences and fostering relationships.

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What do you know about HOKA's brand values and mission?

Research HOKA's brand values and mission thoroughly before your interview. Share insights about how these reflect in your personal values and how you plan to create a culture aligned with HOKA’s goals within your team and the broader community.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 15, 2025

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