(Senior) Influencer Strategist

As a Senior Influencer Strategist at DEPT®, your main responsibility will be to design, pitch, and execute impactful influencer marketing strategies tailored to various clients. You will lead projects independently, maintain long-term client relations, and provide strategic marketing consultancy while staying updated on trends in the influencer and digital space.

To qualify for the Senior Influencer Strategist role at DEPT®, candidates must have extensive experience in the influencer marketing industry, a built-up network, and a proven track record in devising successful campaigns for A-brands. Strong communication skills, strategic vision, and the ability to interpret data are also essential.

DEPT® supports professional growth through tailored learning programs, including the DEPT®/YOU Learning Menu, and offers access to courses and workshops. This commitment to employee development allows Senior Influencer Strategists to continuously enhance their skills and stay ahead in the industry.

The working environment at DEPT® for a Senior Influencer Strategist is vibrant and collaborative. With a hybrid working policy, you'll have the flexibility to balance remote work and team collaboration in the Amsterdam office, fostering creativity and innovation in every project.

A Senior Influencer Strategist at DEPT® will work with a diverse portfolio of clients, including well-known brands such as Netflix, Canva, Foot Locker, and Philips. This variety offers an exciting opportunity to create unique marketing strategies tailored to each client's needs.

When answering this question, focus on specific campaigns you have managed or contributed to. Highlight your role in strategic planning, execution, and the results achieved. Use metrics to quantify success, demonstrating your impact on influencer marketing efforts.

Discuss your strategies for keeping informed, such as following industry leaders on social media, subscribing to relevant newsletters, and attending conferences. Mention any specific tools or resources you use to track trends and incorporate them into your marketing strategies.

Emphasize your relationship-building skills by providing examples of successful collaborations with clients. Talk about how you establish trust, maintain long-term focus, and adapt your communication style to different client personalities.

Share a compelling story about a pitch that led to a successful influencer marketing campaign. Discuss the strategies you employed, how you tailored the pitch to the client's needs, and the positive outcomes that resulted from it.

Explain your method for identifying and vetting influencers, including factors like audience demographics, engagement rates, and alignment with brand values. Showcase your understanding of the importance of authentic partnerships in influencer marketing.

Talk about the key performance indicators (KPIs) you use to measure success, such as engagement rates, reach, conversions, and brand sentiment. Discuss how you analyze data to refine future campaigns.

Provide an example of a challenge you encountered, such as a campaign that didn't perform as expected. Describe the steps you took to analyze the situation, adapt your strategy, and ensure improved outcomes in future campaigns.

This is an opportunity to demonstrate your ability to merge creativity with analytical skills. Discuss how you use data to inform creative decisions while maintaining the storytelling aspect essential to successful influencer marketing.

Mention any tools or software you have experience with, such as CRM systems or influencer marketing platforms. Explain how these tools streamline your workflow, improve organization, and enhance collaboration capabilities.

Discuss your strategies for ensuring that influencers adhere to guidelines, such as disclosure laws and brand regulations. Highlight the importance of clear communication, contracts, and ongoing support to foster authentic partnerships.