Paid Media Lead

A Paid Media Lead at Designit is responsible for overseeing media strategy, planning, and management for client marketing campaigns. This role involves leading a team of channel managers and specialists, ensuring alignment with campaign goals, and driving successful execution across various paid media platforms.

To become a Paid Media Lead at Designit, candidates should have a minimum of 8 years of experience in paid media or integrated marketing campaigns, ideally within an agency setting. Leadership experience and proficiency in multiple media channels such as programmatic, social media, and search are essential.

The Paid Media Lead plays a key role in shaping new business opportunities by participating in pitches, crafting media recommendations, and presenting strategic proposals. This individual is vital in developing compelling value propositions for potential clients.

Designit offers a fully remote work opportunity for the Paid Media Lead position, promoting a work-life balance that prioritizes the well-being of its employees. The interviewing and onboarding process remains virtual until further notice.

The compensation range for the Paid Media Lead at Designit is between $57.00 and $60.00 per hour, depending on various factors including experience, market conditions, and internal pay parity.

To effectively lead a team of Paid Media Channel Managers, I would focus on clear communication, setting attainable goals, and fostering a collaborative environment. Establishing regular check-ins and feedback loops would ensure everyone is on track and aligned with campaign objectives.

Staying updated on the latest trends in paid media involves following industry publications, participating in webinars, and engaging with professional networks. I also closely monitor competitor strategies and audience behavioral changes to refine our approach.

My experience with performance tracking involves utilizing tools such as Google Data Studio and Campaign Manager. I analyze campaign data to assess effectiveness, make optimized adjustments, and report actionable insights to stakeholders.

I take a holistic approach to creating media strategies by first understanding the client's business objectives and target audience. This includes collaborating with cross-functional teams to ensure that insights drive the development of media plans that align perfectly with campaign goals.

When developing new business proposals, I begin by conducting a thorough analysis of the client's needs and objectives. I then outline a detailed strategy that highlights how our paid media solutions can address their challenges, focusing on delivering a compelling narrative that emphasizes the value we provide.

One successful paid media campaign I managed involved launching a multi-channel strategy for a client entering a new market. By leveraging insights from audience data, we tailored our targeting and creative approach, resulting in a 30% increase in conversions and exceeding ROI expectations.

Measuring the success of paid media campaigns involves analyzing key performance indicators such as ROI, CTR, and conversion rates. I also focus on understanding customer journey metrics to enhance future strategies and optimize ongoing campaigns.

One challenge I faced was managing a decrease in ad engagement due to platform changes. To overcome this, I pivoted our strategy toward more engaging content formats and leveraged A/B testing to refine our targeting, ultimately improving engagement rates.

Effective communication with clients and stakeholders is achieved through regular updates, structured meetings, and providing comprehensive reports that highlight campaign performance. I foster open channels to discuss insights and future strategies continuously.

Data plays a central role in my decision-making for paid media campaigns. By analyzing historical performance data and current audience insights, I can make informed decisions on channel selection, targeting, and creative optimization to enhance overall campaign effectiveness.