UKI CRM Manager

The UKI CRM Manager at Deliveroo is responsible for overseeing the operational delivery and optimization of automated marketing campaigns across various channels, including email and push notifications. This role includes managing budget constraints, reporting campaign performance to stakeholders, and collaborating with the CRM Director to develop and execute the global CRM lifecycle strategy.

To be considered for the UKI CRM Manager position at Deliveroo, candidates should have at least 5 years of experience in CRM, including a minimum of 2 years focused on lifecycle communications. Strong analytical skills, project management expertise, and technical knowledge in CRM automation are also essential. Familiarity with marketing platforms like Braze is a plus.

An effective UKI CRM Manager at Deliveroo should possess excellent communication and stakeholder management skills, deep understanding of data targeting and segmentation, and the ability to analyze campaign performance. Proficiency in A/B testing and experience with data visualization tools like Looker will also be beneficial in this role.

Deliveroo prioritizes the well-being of its employees by offering various benefits, including healthcare and generous leave allowances. The company promotes diversity, equity, and inclusion, ensuring that all team members feel valued and heard, which contributes to a vibrant work culture.

A typical workday for a UKI CRM Manager involves collaborating with cross-functional teams to strategize and implement CRM campaigns, analyzing results to propose optimizations, and communicating updates with stakeholders. The role is dynamic and requires balancing project management with creative brainstorming for new campaigns.

When designing a CRM campaign, I start with a clear understanding of the target audience and their preferences. I utilize data analytics to segment customers effectively, ensuring messages are personalized and relevant. Collaboration with cross-functional teams, such as Product and Data Science, helps fine-tune our approach.

I have extensive experience using Braze for creating automated workflows. I am adept at setting up lifecycle communications, tracking performance metrics, and using statistical analysis to improve campaign effectiveness. My technical knowledge allows me to manipulate data for better-targeted outreach.

Key metrics I focus on include open and click-through rates, customer engagement levels, retention rates, and ROI. I analyze these metrics regularly to assess the effectiveness of our campaigns and make informed decisions for optimizations.

I welcome feedback from stakeholders as it is crucial for continuous improvement. I communicate openly, seek clarification when needed, and incorporate constructive feedback into our campaign strategies to ensure alignment with business goals.

A/B testing is an essential part of my approach to campaign optimization. It allows me to compare different elements such as subject lines or imagery to identify what resonates best with our audience. This data-driven approach helps enhance overall campaign performance.

In a previous role, I noticed low engagement in a trigger campaign. By analyzing customer data, I revamped the content and timing based on user behaviors, resulting in a 30% increase in engagement. The process involved continuous analysis and adjustment based on real-time feedback.

I regularly collaborate with leadership to understand key business objectives and market needs. By aligning our CRM strategies with these goals, I can create targeted campaigns that not only enhance customer experiences but also contribute to achieving business growth.

One common challenge is adapting to rapidly changing consumer preferences. I stay proactive by leveraging data analytics to continually assess trends and tailor our strategies accordingly. Being flexible and open to new ideas has helped me overcome such challenges.

I regularly participate in industry webinars, subscribe to leading marketing publications, and engage with professional networks. This helps me stay informed about emerging trends, tools, and best practices that I can incorporate into my strategies.

I have solid experience in customer segmentation using analytical tools to categorize audiences based on behaviors and preferences. This allows me to tailor campaigns effectively, ensuring that each group receives relevant content that resonates with their specific interests.