Global Web Analyst

As a Global Web Analyst at Doctoralia, you'll be responsible for analyzing website performance and user engagement across our 25 B2B sites. This includes interpreting data from analytics tools, developing and maintaining dashboards, conducting A/B testing, and providing actionable insights to improve conversion rates and MQL generation. Your role is critical in ensuring that we make informed decisions that enhance the user experience and drive our business goals.

To thrive as a Global Web Analyst at Doctoralia, you should have at least 3 years of experience in web analytics or digital marketing and be proficient in tools like Google Analytics, Google Tag Manager, and A/B testing platforms. Strong communication skills in English are essential, along with the ability to analyze data and present findings effectively. Familiarity with user behavior tracking tools and SEO is a plus!

Doctoralia values the professional development of its team members. As a Global Web Analyst, you’ll have access to free English classes and resources that promote skill enhancement. Our dynamic environment and supportive team culture encourage continuous learning and collaboration, allowing you to hone your analytics proficiency and contribute to impactful projects.

In the role of Global Web Analyst at Doctoralia, you'll leverage a variety of tools including Google Analytics (GA4), VWO for A/B testing, Looker Studio for dashboard creation, and user behavior tracking platforms like Hotjar or Clarity. Familiarity with SEO tracking tools and Google Tag Manager will also be beneficial for measuring and improving website performance.

Applying for the Global Web Analyst position at Doctoralia involves a multi-step recruitment process designed to identify the right fit. You’ll begin with a 30-minute interview with a Global Talent Partner, followed by a technical interview with the Hiring Manager, and a business case project. Finally, there’ll be a discussion with the hiring team to share your insights. This thorough approach ensures that candidates are aligned with our mission and are well-prepared to join our team.

When answering this question, focus on specific instances where you've effectively used Google Analytics to track website performance and user behavior. Discuss particular metrics you monitored, insights you gained, and how you applied that information to improve site conversion rates or user engagement, showcasing your analytical skills.

Elaborate on your systematic approach to A/B testing by discussing your process, from defining hypotheses to determining success metrics. Provide examples of past A/B tests you conducted, what you learned from them, and how you communicated findings to stakeholders. This demonstrates your practical experience and decision-making abilities in digital marketing.

Your answer should highlight key metrics such as conversion rates, bounce rates, and user engagement metrics. Justify your choices by explaining how they align with business objectives and how monitoring these indicators can lead to actionable insights that enhance website performance.

Share a specific example of a challenging project, focusing on the objectives, obstacles, and your approach to overcoming them. Highlight your analytical skills, teamwork, and how your contributions led to significant improvements or learning outcomes, exemplifying your problem-solving ability.

Emphasize the importance of clear communication and tailored storytelling. Explain how you translate complex data into understandable insights for non-technical teams, using visuals and reports that demonstrate the impact of your findings on business strategies and decisions.

Discuss your experience with audience segmentation, specifying the criteria you've used in past roles, and the tools that supported these efforts (like Google Analytics segments). Highlight how your segmentation strategies led to improved targeting and engagement with distinct user groups.

Tell a compelling story about how data-driven insights you've gathered led to significant changes in content strategy. Provide specific examples that illustrate your influence on content topics, formats, or distribution methods, and how it positively impacted user engagement or conversion.

Detail the steps you take in establishing and maintaining effective tracking plans. Explain your collaboration with relevant stakeholders to align these plans with business objectives and user journeys, emphasizing the importance of accuracy in data collection for insightful analysis.

Discuss the methods you follow to stay informed, whether it's through industry blogs, webinars, forums, or professional networks. Highlight your eagerness to learn and adapt, showcasing how keeping up with trends enhances your ability to contribute valuable insights as a Global Web Analyst.

Express your admiration for Doctoralia's mission to improve healthcare experiences and how you see your skills aligning with their goals. Share specific aspects of their work culture, team dynamics, or projects that resonate with you, demonstrating a genuine interest in contributing to the company.