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Reservations Manager

Sand Valley is a golf resort and community settled gently upon 12,000 acres of rugged, pre-historic sand dunes in central Wisconsin. Here, residents and guests will find five world-class golf courses built in harmony with the land: Sand Valley, Mammoth Dunes, The Sandbox, The Lido, and Sedge Valley.  Founded in 2016 by brothers Michael and Chris Keiser, the resort is known for its friendly hospitality and a community of golf and outdoor enthusiasts who have been drawn to the raw beauty and serenity of the vast Wisconsin Wilderness. Inspired by the heathland golf courses of London, Sand Valley showcases golf as it was meant to be, much like the other Dream Golf properties, Bandon Dunes and Rodeo Dunes.

 

Beyond premier golf, Sand Valley is a year-round celebration of all the outdoors from fat-tire biking, hiking, and kayaking to ice hockey, skating, or a guided cold plunge. The resort now features a 13,000-square-foot Tennis Center with 16 grass tennis courts and the eleventh Court Tennis facility in the United States. Alongside soul-stirring golf and outdoor exploration, Sand Valley offers a variety of savory dining venues showcasing globally inspired and rustic Wisconsin cuisine.

 

The Sand Valley team works together to create experiences of a lifetime by asking questions and sharing ideas. With authenticity and a hard-working attitude, Sand Valley helps guide guests through an immersive experience in Wisconsin's natural beauty and away from the demands of daily life.


Position Summary:
  • The Reservations Manager plays a vital role in delivering the highest quality of service to our guests, ensuring their expectations are met or exceeded. This position is responsible for managing the Reservations team, to maximize resort revenue and guest satisfaction through effective yield management and efficient reservation processing. The Reservations Manager must be well-versed in the responsibilities of the Reservations, and have knowledge of Groups, Lido Concierge, and Founders teams, providing seamless support across all departments.

  • A strong leader is essential to guide the Reservations team, maintaining a structured and professional environment while demonstrating sound judgment and critical thinking skills. This role requires a service-oriented operator and visionary who is dedicated to delivering exceptional guest experiences while coaching and inspiring a high-performing team. The ideal candidate is a builder and developer of people, processes, and property amenities, continuously striving for growth and excellence.


Essential Duties and Responsibilities:
  • Lead a team of Reservations Agents specializing in our curating the guest experience in Lodging, Golf, Dining and other resort activities.
  • Disseminate relevant information for Central Reservations and PBX by providing updates regarding golf and lodging prices, room descriptions, golf and lodging offers, and general resort information including pertinent details regarding other departments.
  • Handle reservations calls, book tee-times and lodging, and respond to guest emails as needed.
  • Lead the training and development program focusing on implementation of a structured training calendar while enhancing the call scoring program and improving the feedback loop for the team.
  • Supervise training of all reservations employees on resort software, policies and procedures.
  • Continually improves and updates training protocol and manuals.
  • Work in conjunction with our Revenue Management team, maintaining tee sheet utilization standards. Maintain tee sheet management for guest satisfaction improvement.
  • Maximize room occupancy, food outlet reservations, and golf bookings while maintaining relationships between prime tee times and room nights to ensure revenue maximization throughout all revenue streams.
  • Collaborate closely with the Food & Beverage Department to promote and communicate offerings that enhance the overall guest experience.
  • Conduct regularly scheduled staff meetings.
  • Address personnel issues and recognize outstanding performance in accordance with resort HR policies and guidelines.
  • Resolve guest issues related to reservations and group bookings when necessary, ensuring timely and personalized follow-up.
  • Oversee the scheduling of Reservation and PBX staff, always ensuring appropriate supervisory presence in the reservation’s office.
  • Produce and analyze weekly and monthly call volume reports to adjust staffing and meet call volume demands.
  • Provide reports to management as required.
  • Fulfill role as liaison between the Reservations, Groups, Buddies Golf, Concierge, and Guest Billing divisions as well as other operational departments.
  • Collaborate with the marketing department on conversion metrics and external guest communication.
  • Conduct annual staff performance reviews in accordance with resort policies.
  • Maintain a productive, supportive, and team-oriented work environment.
  • Availability for evening, weekend, and holiday coverage.
  • Perform other duties as needed.


Qualifications:
  • Education & Experience: High school diploma required; college degree preferred. Minimum of 2 years of relevant functional and/or management experience.
  • Leadership & Team Management: Proven ability to lead, mentor, and motivate a team in achieving sales and event goals while fostering a positive, open-communication culture.
  • Communication & Interpersonal Skills: Strong written, verbal, and interpersonal communication skills with a customer service focus.
  • Technical Proficiency: Proficient in Microsoft Office Suite (Word, Excel, Outlook). Experience with CRM or event management software (Revinate, Delphi, Opera, or Salesforce preferred).
  • Strategic & Operational Skills: Experience in budget development, strategic planning, and staff management. Ability to analyze problems, develop solutions, and efficiently manage multiple responsibilities under pressure.
  • Work Ethic & Flexibility: Highly organized, detail-oriented, and able to work flexible hours, including evenings, weekends, and peak event periods.
  • Professionalism: Strong emotional intelligence, a proactive mindset, and a professional, positive demeanor.


Working Conditions:
  • Typical office setting with overheard lighting and adjustable ventilation. This individual may be exposed from time to time to inclement weather; potentially dangerous pesticides, herbicides and fertilizers; equipment movement hazards; misdirected golf balls. Injury may result as a result of exposure to the above if safety policies and practices are not properly followed at all times.


Physical Requirements:
  • Must have the ability to:
  • Read and write (English)
  • Communicate verbally with staff members with or without the use of two-way radios.
  • Give and/or follow verbal and written instructions
  • Visually inspect all work areas
  • Operate vehicles and equipment for several hours at a time
  • Perform mathematical calculations involving fractions, decimals, and percentages
  • Retrieve, read and interpret information from technical sources
  • Stand, walk, push, pull, lift, grasp, bend and kneel for up to 5 hours at a time
  • Lift up to 30 lbs occasionally, 10 lbs frequently, and 5 lbs constantly 


Supervises:
  • Reservations Team


Sand Valley LLC is an Equal Opportunity Employer

Average salary estimate

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What You Should Know About Reservations Manager, Dream Golf

Are you passionate about providing unforgettable guest experiences? Sand Valley, a stunning golf resort set amidst the breathtaking sand dunes of central Wisconsin, is looking for a Reservations Manager to join our dynamic team! As the Reservations Manager, you'll play a crucial role in delivering exceptional service to our valued guests, ensuring their expectations are always met or exceeded. With a focus on maximizing resort revenue, you will lead our enthusiastic Reservations team while collaborating closely with various departments to create seamless guest interactions. Your expertise in yield management and reservation processing will help us maintain the high standards Sand Valley is known for. We thrive on the raw beauty of the outdoors and aim to offer our guests immersive experiences, whether it's through our world-class golf courses or our diverse dining options showcasing local flavors. This is not just a job; it’s an opportunity to foster a service-oriented culture, develop talented team members, and contribute to the unique Sand Valley experience. If you have strong leadership skills, a knack for problem-solving, and a love for the great outdoors, come make your mark at Sand Valley, where your dedication will help create memories that our guests cherish for years to come!

Frequently Asked Questions (FAQs) for Reservations Manager Role at Dream Golf
What are the primary responsibilities of a Reservations Manager at Sand Valley?

The Reservations Manager at Sand Valley is responsible for leading the Reservations team to maximize guest satisfaction and resort revenue. This includes managing reservation calls, booking tee-times, overseeing training programs, collaborating with other departments for guest information, and ensuring efficient processing of reservations. A focus on maintaining structured processes and delivering exceptional service is key to this role.

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What qualifications are needed for the Reservations Manager position at Sand Valley?

To succeed as a Reservations Manager at Sand Valley, candidates should have a high school diploma, with a college degree preferred. A minimum of two years of relevant functional or management experience is essential. Additionally, strong leadership skills, excellent communication abilities, and proficiency in software like Microsoft Office and CRM systems are necessary to thrive in this role.

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How does the Reservations Manager contribute to guest satisfaction at Sand Valley?

The Reservations Manager plays an integral role in enhancing guest satisfaction at Sand Valley by leading a dedicated team that provides personalized service. They are responsible for ensuring that all reservation processes run smoothly, addressing guest inquiries, managing group bookings, and collaborating with the Food & Beverage department to provide comprehensive guest experiences. Their expertise directly influences the quality of service guests receive.

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What kind of experience is beneficial for a Reservations Manager at Sand Valley?

Experience in the hospitality industry, particularly in reservations and guest services, is highly beneficial for a Reservations Manager at Sand Valley. Familiarity with revenue management practices, strong organizational abilities, and a customer-focused approach will also serve candidates well in this dynamic role. It's about leading a team while ensuring each guest enjoys a memorable stay in our beautiful resort.

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What is the work environment like for a Reservations Manager at Sand Valley?

The work environment for a Reservations Manager at Sand Valley is typically an office setting but may involve occasional interactions with outdoor activities. The role demands flexibility given the nature of the resort, as working evenings, weekends, and holidays is expected. The overall environment promotes teamwork, positive communication, and a passion for delivering an exceptional guest experience.

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Common Interview Questions for Reservations Manager
How do you prioritize your responsibilities as a Reservations Manager?

Prioritizing responsibilities as a Reservations Manager involves assessing the urgency and impact of tasks. Focusing on guest inquiries and reservations first is crucial, followed by team management and training. Implementing an organized system helps ensure all aspects of the role are addressed efficiently.

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Can you describe your experience with yield management?

In my previous roles, I utilized yield management techniques to optimize room rates and increase occupancy. I regularly analyzed market trends, adjusted pricing strategies, and collaborated with sales and marketing departments to enhance our offerings. This strategic approach in yield management directly contributed to increased revenue.

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How do you handle challenging guest situations related to reservations?

Handling challenging guest situations requires a calm demeanor and proactive problem-solving. I listen actively to the guest’s concerns, empathize with their situation, and work collaboratively to find a satisfactory solution. Following up with guests post-issue also helps restore trust and satisfaction.

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What strategies do you use to train and develop your team?

To train and develop my team, I implement a structured training program that encompasses both skill-specific training and soft skills development. Regular feedback and constructive evaluations are essential, and I nurture an environment that encourages questions and shared learning, allowing team members to grow and feel confident in their roles.

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How do you ensure excellent communication between departments?

Ensuring excellent communication between departments involves establishing regular check-ins and meetings to share updates and any changes in offerings. I also advocate for transparent communication channels, so team members can easily reach out with questions or concerns, fostering collaboration that enhances guest service.

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Can you provide an example of a time when you improved a process in a previous role?

In my last position, I noticed that our reservation processing was slow during peak times. I streamlined the workflow by cross-training staff to handle multiple tasks and implemented updated software solutions to speed up the process, ultimately improving guest satisfaction and reducing wait times.

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What role do you think a Reservations Manager plays in enhancing guest experience?

A Reservations Manager is pivotal in enhancing guest experience as they are often the first point of contact for guests. The manager sets the tone for service quality by ensuring the team is trained, knowledgeable, and equipped to handle diverse guest needs, ultimately creating memorable experiences.

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What software tools do you find essential for managing reservations?

I find CRM systems such as Opera or Delphi to be essential for managing reservations efficiently. They help track reservations, manage customer data, and offer analytic features that inform strategic decisions regarding bookings and pricing.

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How do you manage team dynamics within the Reservations department?

To manage team dynamics effectively, I foster an open communication culture where team members feel valued and heard. Encouraging collaboration and recognizing achievements helps build morale and creates a supportive environment conducive to high performance.

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What methods do you employ to analyze reservation trends and drive revenue?

I employ various methods, including analyzing monthly reports on bookings, occupancy rates, and peak periods to identify trends. This data helps in adjusting pricing strategies and promotional offerings, which ultimately drives revenue and improves overall business performance.

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DATE POSTED
April 21, 2025

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