Senior Manager, Lifecycle Marketing

The Senior Manager, Lifecycle Marketing at Ethos will lead the development and implementation of a robust B2B lifecycle marketing strategy. Key responsibilities include managing a high-performing marketing team, executing multi-channel marketing programs, collaborating with various departments, and continuously analyzing client data to enhance engagement strategies and drive conversions.

Candidates for the Senior Manager, Lifecycle Marketing position at Ethos should have at least 8 years of experience in lifecycle marketing, with a minimum of 3 years in a leadership role. Strong analytical skills, proficiency with email marketing platforms, and a deep understanding of data-driven decision-making are essential. Prior experience in the insurance or financial services industry is a plus.

Success in the role of Senior Manager, Lifecycle Marketing at Ethos requires exceptional communication and interpersonal skills for collaboration, strong analytical abilities for data interpretation, and a strategic mindset geared towards results. Knowledge of A/B testing and personalization strategies are also crucial for this position.

The Senior Manager, Lifecycle Marketing plays a pivotal role in driving the marketing strategies that connect families with life insurance solutions. By enhancing customer engagement and maximizing lifetime value through innovative lifecycle programs, this position directly contributes to Ethos's mission of making life insurance faster and easier for millions of families.

Ethos prides itself on a diverse and inclusive workplace where creativity and innovation thrive. As a Senior Manager in Lifecycle Marketing, you will be part of a collaborative environment that encourages rapid experimentation and data-driven decisions, fostering personal and professional growth.

In answering this question, discuss specific lifecycle marketing strategies you’ve implemented, the channels used, and the measurable outcomes. Highlight your data-driven approach and how it impacted customer engagement or conversions.

Talk about your methodology for prioritization, mentioning tools or frameworks you utilize. Describe how you ensure your team remains focused and motivated while meeting project deadlines.

Mix in specifics about platforms such as Iterable or Braze, and give examples of successful campaigns you’ve managed using these tools. Explain how these platforms enhanced your lifecycle marketing efforts.

Explain your process for A/B testing campaigns, including hypothesis creation, implementation, and analysis. Discuss which metrics you consider most important, like open rates and conversion rates, and how you use results to inform future strategies.

Provide a concise yet detailed description of a specific campaign, focusing on the objectives, execution, results, and lessons learned. Highlight the impact it had on customer engagement or revenue.

Share specific examples of how you have used data analysis to drive marketing decisions. Discuss tools you have used, methodologies for interpreting data, and how insights led to actionable marketing strategies.

Mention sources you follow for industry news, conferences you attend, or networks you are part of. Talk about how these resources inform your strategies to keep them fresh and innovative.

Discuss your approach to understanding and applying compliance guidelines specific to B2B marketing in the insurance or financial sphere. Highlight your collaboration with legal or compliance teams to ensure all campaigns are fully compliant.

Provide a specific instance where you had to adapt your marketing strategy. Focus on the reason for the pivot, how you managed the change, and the results that followed to illustrate your adaptability.

Talk about your communication strategies that foster collaboration with various teams. Discuss how you keep stakeholders informed and engaged in the lifecycle marketing process to ensure alignment and support.