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Revenue Marketing Lead (ABM)

About Eudia 

Eudia is redefining the future of legal work with AI-powered Augmented Intelligence, enabling Fortune 500 legal teams to move faster, manage risk more effectively, and unlock new business value. Backed by up to $105M in Series A funding led by General Catalyst, we’re building a category-defining platform that blends AI-driven intelligence with human expertise—transforming legal from a cost center into a strategic growth driver.

 

At Eudia, we move fast. Unlike traditional enterprise software, our teams ship solutions in days, not months—delivering real impact for some of the world’s largest companies, including Cargill, Coherent, DHL, and Duracell. We’re solving one of the most complex, unsolved challenges in AI: bringing trust, accuracy, and security to legal intelligence. 


The Role 

We are in the exciting phase of building our marketing function. Our goal is to take a highly targeted, account-first approach to engaging Fortune 500 Chief Legal Officers (CLOs)—leveraging events, content, and data-driven campaigns to create high-intent, pipeline-driving engagement.


Now, we just need the right person to own and scale this effort.


In this role, you will be responsible for leading Eudia’s ABM strategy—crafting and executing personalized, enterprise-focused marketing campaigns that deepen relationships with CLOs (and other personas within the buying committee) and drive high-value revenue opportunities. The right candidate is a strategic, data-driven marketer who understands how to build executive-level engagement in complex enterprise sales cycles and is comfortable operating in a fast-moving, high-growth environment. 


This is not a traditional demand generation role—this is an opportunity to build a best-in-class ABM engine that will redefine how legal technology is marketed to the enterprise. 


Responsibilities:
  • Enterprise Engagement & Multi-Channel Execution 
  • Design and execute multi-touch marketing programs across email, LinkedIn, direct mail, digital advertising, and executive events. 
  • Support high-touch executive experiences, such as roundtables, private dinners, and invite-only forums to deepen relationships with key legal decision-makers. 
  • Work with Sales and SDR teams to refine account nurturing strategies that improve win rates and deal acceleration. 
  • Leverage In-Person Experiences 
  • Work closely with our VP of Events to develop ABM-driven field marketing programs, ensuring in-person touchpoints are fully integrated into target account strategies. 
  • Maximize engagement at owned executive events, including private roundtables, salons, and invite-only forums, to accelerate pipeline and deepen relationships with CLOs. 
  • Optimize our presence at third-party industry conferences and tradeshows, ensuring Eudia maximizes return on event sponsorships and attendee engagement. 
  • Develop pre-event, on-site, and post-event marketing strategies to extend the impact of in-person interactions across the full buyer journey. 
  • Revenue & Pipeline Impact 
  • Own ABM pipeline targets—tying marketing initiatives directly to high-quality sales opportunities and revenue impact. 
  • Use intent data, account scoring, and engagement signals to prioritize efforts and improve efficiency. 
  • Track, measure, and optimize ABM performance using marketing automation, CRM, and analytics platforms. 


Qualifications:
  • 10+ years of B2B enterprise marketing experience, with a strong background in Account-Based Marketing (ABM), demand generation, or field marketing. 
  • Deep experience engaging C-suite executives in complex, high-stakes enterprise sales cycles (experience marketing to CLOs or other legal decision-makers is a plus). 
  • Proven ability to design and execute personalized, multi-channel ABM campaigns that drive pipeline impact. 
  • Strong collaboration skills—comfortable working closely with Sales, Product Marketing, Content, and Demand Generation to align strategies and execute efficiently. 
  • Excellent writing and messaging skills, with the ability to craft compelling narratives that resonate with legal executives. 
  • Proficiency with AI models and agentic platforms to scale our ability to personalize campaigns and reach our target contacts and accounts.  
  • Proficiency with marketing automation platforms (HubSpot, Marketo), ABM tools (6sense, Demandbase), and CRM (Salesforce). 
  • Data-driven mindset—comfortable using analytics to measure performance, optimize campaigns, and refine targeting strategies. 
  • A bias for action—someone who thrives in a fast-moving startup environment and is eager to build from the ground up. 


Why You'll Love Working Here:
  • Own the revenue marketing function at a high-growth AI company, defining how Fortune 500 legal teams engage with Augmented Intelligence. 
  • Work at the forefront of enterprise AI and legal tech, developing go-to-market strategies in one of the most complex and high-impact industries. 
  • Collaborate with top-tier GTM and Product leaders who are redefining legal operations. 
  • Competitive compensation, benefits, and the opportunity to scale a critical function in a category-defining company. 


$140,000 - $180,000 a year

We’re a team of builders, operators, and problem-solvers who are passionate about reshaping an industry that has long been resistant to change. If you’re looking for a place where you’ll be challenged, take ownership from day one, and work alongside some of the brightest minds in AI and legal, we’d love to meet you. 

Average salary estimate

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What You Should Know About Revenue Marketing Lead (ABM), Eudia

Step into a pivotal role as the Revenue Marketing Lead (ABM) at Eudia, where we're revolutionizing the legal industry through cutting-edge AI technology. Located in beautiful Palo Alto, California, Eudia is powered by a mission to enhance how Fortune 500 companies engage with their legal teams using Augmented Intelligence. This role is not just about traditional marketing; it’s a unique chance to spearhead our Account-Based Marketing (ABM) strategy, focusing on building deep connections with Chief Legal Officers (CLOs) and other executive decision-makers. You’ll be designing and executing dynamic, personalized marketing campaigns that span multiple channels, including email, LinkedIn, and direct mail, to create meaningful engagement. Collaborating closely with our Sales and Business Development teams, you’ll develop nurturing strategies that directly lead to high-value revenue opportunities. Eudia values innovation and agility—here, you'll help create executive experiences like private dinners and roundtables that truly resonate. Additionally, leveraging intent data and analytics will be key to enhancing campaign efficiency and tracking your impact on pipeline growth. With more than a decade of experience in B2B marketing and a knack for crafting tailored narratives that speak to C-suite executives, you’ll play a crucial role in our high-growth journey. Join us in our quest to redefine legal marketing; at Eudia, you’ll not only influence how legal technology is perceived but also shape the future of this important industry during a monumental shift.

Frequently Asked Questions (FAQs) for Revenue Marketing Lead (ABM) Role at Eudia
What are the main responsibilities of the Revenue Marketing Lead (ABM) at Eudia?

The Revenue Marketing Lead (ABM) at Eudia is responsible for creating and executing personalized marketing campaigns targeted at Chief Legal Officers (CLOs) and other executives. Key responsibilities include multi-channel campaign design, coordinating executive experiences, collaborating with Sales teams for account nurturing, and optimizing marketing strategies based on analytics. It's a multifaceted role aimed at driving high-value revenue opportunities through strategic engagement.

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What qualifications are necessary for the Revenue Marketing Lead (ABM) position at Eudia?

Candidates for the Revenue Marketing Lead (ABM) at Eudia should possess a minimum of 10 years of B2B enterprise marketing experience, ideally with a strong focus on Account-Based Marketing (ABM). Experience engaging C-suite executives in complex sales cycles is critical, as is the ability to design and execute personalized marketing campaigns. Proficiency in tools like HubSpot or Salesforce and a data-driven mindset to measure and optimize campaign performance are also essential.

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How does the Revenue Marketing Lead (ABM) contribute to the success of Eudia?

The Revenue Marketing Lead (ABM) plays a vital role in Eudia's success by developing and implementing innovative marketing strategies that enhance engagement with key legal decision-makers. By leveraging data-driven insights to inform marketing decisions and crafting personalized narratives, this role directly impacts revenue generation and contributes to building strong relationships within target accounts, pivotal for driving business growth.

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What tools and platforms should a Revenue Marketing Lead (ABM) at Eudia be familiar with?

A Revenue Marketing Lead (ABM) at Eudia should be well-versed in marketing automation platforms like HubSpot and Marketo, ABM tools such as 6sense and Demandbase, and CRM software like Salesforce. Familiarity with AI models and analytic platforms is also important to effectively personalize campaigns and track performance metrics accurately.

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What is the company culture like for the Revenue Marketing Lead (ABM) position at Eudia?

Eudia fosters a culture of innovation, collaboration, and agility. As the Revenue Marketing Lead (ABM), you will work alongside talented professionals in a fast-paced startup environment that encourages taking ownership and being a catalyst for change. Here, your contributions will have a direct impact on the company's mission to revolutionize legal technology, making it a fulfilling place to grow your career.

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Common Interview Questions for Revenue Marketing Lead (ABM)
Can you describe your experience with Account-Based Marketing (ABM)?

When answering this question, provide specific examples of ABM campaigns you've managed, highlighting your strategies for targeting key decision-makers and how these strategies impacted revenue. Discuss any tools you used to track engagement and success rates, which demonstrates your analytical skills.

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How do you measure the success of your marketing campaigns?

Outline the key performance indicators (KPIs) you focus on, such as lead conversion rates, pipeline growth, and ROI. Mention any analytics tools you utilize and how you use data to refine your marketing strategies continually, emphasizing your data-driven mindset.

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Describe a time you collaborated with sales teams to improve marketing efforts.

Share a specific instance where you worked closely with a sales team to align on objectives. Detail how this collaboration led to enhanced account nurturing strategies or successful event follow-ups, showcasing your teamwork and communication skills.

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What strategies do you believe are most effective for engaging C-suite executives?

Discuss the importance of personalized messaging and high-touch experiences in engaging C-suite executives. Share techniques you’ve used, such as exclusive events or tailored content, that have successfully captivated this audience's attention.

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How do you prioritize accounts and target segments in your ABM strategy?

Explain your approach to account selection, such as using intent data and scoring systems to determine which accounts to target. Illustrate how you balance high-value accounts with those that present immediate opportunities.

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Tell us about a challenging marketing project you led and how you overcame obstacles.

Provide a narrative around a particular project, detailing the challenges you faced and the creative solutions you implemented. Highlight resilience and adaptability in problem-solving, which are essential traits in a high-growth environment.

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What is your experience with using analytics to fine-tune marketing strategies?

Share specific tools and methodologies you’ve used to gather and analyze data to tweak campaigns. Illustrate how these analytics have informed your decisions and led to improved results, showcasing a strong analytical skill set.

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How do you stay updated with the latest trends in digital marketing and ABM?

Describe your routine for consuming industry news, whether through blogs, podcasts, webinars, or networking with other professionals. Mention any industry events you attend to continuously develop your expertise in ABM.

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What role does content play in your marketing campaigns?

Explain how content is integral to your campaigns, serving as a vehicle for storytelling and education. Mention your experience creating targeted content that addresses the specific pain points of CLOs or other legal executives.

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What excites you about working at Eudia as the Revenue Marketing Lead (ABM)?

Share your enthusiasm for Eudia’s mission to redefine legal technology and the opportunity to drive innovation in this space. Reflect on how your skills and experiences align with the company’s goals and your eagerness to contribute to Eudia's success.

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Full-time, on-site
DATE POSTED
March 12, 2025

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