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Sales Director - Publisher

About Firsthand

Firsthand has built the first AI-powered Brand Agent platform, transforming the way marketers and publishers engage consumers through their own AI agents, anywhere online.

While most AI applications in marketing and advertising focus on back-office automation, the Firsthand Brand Agent Platform™ powers front-line consumer engagement. Operating across both owned properties and paid media, Firsthand's Brand Agents make a company’s expertise accessible in real time, adapting to consumers’ interests and guiding them towards the information they need to take action. Central to the platform is Lakebed™, the company’s AI-first data and knowledge rights management system that ensures brands retain full ownership and control of their expertise.

Firsthand is led by Jon Heller, Michael Rubenstein, and Wei Wei, whose previous ventures helped build the foundations of modern digital advertising. Backed by Radical Ventures, FirstMark Capital, Aperiam Ventures, and Crossbeam Venture Partners, Firsthand is shaping the future of AI-driven consumer engagement.

Firsthand is headquartered in NYC, with team members working together in-office three days a week.

The Role

Firsthand is looking to hire a Publisher Sales Director who will be at the forefront of Firsthand’s growth, educating, evangelizing, and selling our AI-driven vision to premium publishers and large media organizations.  In this role, you will not only be responsible for direct sales efforts but also play a critical part in developing and managing channel sales programs to expand our reach with these key partners. This position emphasizes both individual sales excellence and the strategic leadership needed to create a thriving channel partner ecosystem.  The ideal candidate will be located in the New York metropolitan area.

This sales executive will be responsible for generating new business, advancing strategic partnerships, providing actionable feedback to the product team to drive continuous improvement.  The ideal data-oriented approach of this candidate combines enterprise sales expertise with the temperament required to thrive in an early stage company.  Excelling in high-stakes, complex sales environments,  the candidate will have a solid network of existing relationships, foster innovation, and operate with a critical mindset to develop the most important strategic supply side partnerships. 

Key Responsibilities:

  • Identify, pitch, and close platform sales deals; effectively communicating Firsthand’s value propositions tailored to publishers' audience and monetization goals.

  • Establish and cultivate multi-level relationships within large media organizations and channel partners, establishing Firsthand as a trusted partner.

  • Drive the full lifecycle of channel partner relationships, ensuring their success through strategic alignment and effective collaboration.

  • Evangelize agentic advertising through networking, events, and thought leadership activities.

  • Collaborate with leadership team on strategic accounts, industry trends, and emerging opportunities.

  • Accurately manage and communicate quarterly forecasts and pipeline while maintaining data hygiene and CRM utilization in line with company standards.

Qualifications:

  • 8+ years of enterprise sales experience, with a track record of driving adoption of innovative new technologies.

  • Proven ability to sell consultatively and influence decision-makers across publisher operations, sales and technology teams.

  • A solutions oriented approach; ability to understand and communicate customer needs and navigate internally to solve challenges.

  • Strong communication, presentation skills and story-telling ability to educate and inspire client audiences. 

  • Regularly attend industry events and networking opportunities.

  • Ability to thrive in a fast-paced startup environment, seamlessly prioritizing competing demands.

  • Negotiate commercial terms and address contractual concerns to close agreements.

  • Curious, eager to learn and passion for helping publishers navigate new technologies.

  • Established network with premium publishers and large media organizations.

How to Apply

If you are ready to embark on an exhilarating journey at the forefront of AI, seize this incredible opportunity and apply here. We eagerly anticipate hearing from you!

Note: Compensation and equity will be market-competitive for well-capitalized, early stage startups and will be discussed during the interview process.

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Average salary estimate

$125000 / YEARLY (est.)
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$100000K
$150000K

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What You Should Know About Sales Director - Publisher, firsthand

Firsthand is on the hunt for a dynamic Sales Director - Publisher who will play a pivotal role in shaping the future of AI-driven consumer engagement in New York. At Firsthand, we're revolutionizing marketing and advertising through our AI-powered Brand Agent platform, allowing marketers and publishers to connect with consumers like never before. As the Sales Director, you'll be at the forefront of our growth, working directly with premium publishers and major media organizations to educate them about our innovative technology and how it can enhance their audience engagement. Your expertise in enterprise sales will be key as you identify, pitch, and close deals that truly resonate with our partners’ needs. You'll be tasked with nurturing multi-level relationships within these organizations, driving successful channel partner collaborations, and providing insightful feedback to our product team to fine-tune our offerings further. With your strong network and consultative sales approach, you'll help establish Firsthand as a trusted ally in the vibrant landscape of digital advertising. If you thrive in dynamic environments and have a knack for sales excellence, then this is the perfect opportunity for you to make an impact at Firsthand.

Frequently Asked Questions (FAQs) for Sales Director - Publisher Role at firsthand
What are the primary responsibilities of a Sales Director - Publisher at Firsthand?

As a Sales Director - Publisher at Firsthand, your key responsibilities include identifying and closing platform sales deals, cultivating relationships within large media organizations, driving channel partner relationships, and evangelizing agentic advertising through networking and events. You'll also collaborate with the leadership team on strategic accounts and accurately manage pipeline forecasts.

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What qualifications are required for the Sales Director - Publisher position at Firsthand?

To excel as a Sales Director - Publisher at Firsthand, candidates should have at least 8 years of enterprise sales experience, a proven track record of adopting innovative technologies, and strong solutions-oriented skills. Communication and presentation abilities are also crucial, as is a well-established network with premium publishers and large media organizations.

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How does the Sales Director - Publisher role at Firsthand contribute to the company's growth?

The Sales Director - Publisher plays a crucial role in Firsthand’s growth by driving new business through strategic partnerships and sales efforts. Your success in engaging with premium publishers and expanding our channel sales programs will directly influence Firsthand's reach and market presence.

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What kind of experience is ideal for a candidate applying for the Sales Director - Publisher at Firsthand?

Ideal candidates for the Sales Director - Publisher position at Firsthand should possess extensive enterprise sales experience, especially in a fast-paced startup environment. Strong consultative selling skills, an established network within the publishing industry, and an enthusiastic approach to embracing new technologies are key attributes.

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How does Firsthand support the career development of a Sales Director - Publisher?

Firsthand is committed to fostering growth in its employees. As a Sales Director - Publisher, you'll have opportunities for continuous learning through collaboration with the leadership team, networking at industry events, and engaging with emerging trends in AI and marketing. The company culture promotes innovation and supports your efforts to expand your knowledge and influence.

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Common Interview Questions for Sales Director - Publisher
Can you describe your experience with consultative selling in the publisher space?

In answering this question, ensure you provide specific examples from your previous roles. Discuss how you've identified client needs, built relationships, and successfully implemented solutions. Your storytelling should emphasize the results of your consultative approach.

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What strategies do you use to build and maintain relationships with key stakeholders in large media organizations?

Discuss your networking approach, emphasizing ongoing communication, trust-building, and strategic alignment. Provide examples of how you've navigated challenges in these relationships and the positive outcomes that followed.

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What is your approach to closing sales deals with complex enterprise clients?

Describe a systematic approach where you outline your steps from initial engagement to negotiation. Include how you tailor value propositions to each client’s unique needs and your methods for addressing objections.

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How do you leverage data to inform your sales strategies?

Talk about specific tools or methodologies you use to analyze data and how these insights drive your sales decisions. Mention any experience you have with CRM systems and data hygiene practices.

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Can you provide an example of a successful channel partner strategy you designed?

Share a detailed example of a channel partnership you established or managed. Highlight the strategic steps taken, challenges you faced, and how you measured success.

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How do you stay informed about industry trends and competitive landscape?

Discuss your methods for keeping up-to-date with industry news, be it through events, publications, or professional networks. Mention how this knowledge has directly influenced your sales tactics.

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What role does feedback from clients play in your sales process?

Emphasize the importance of client feedback in shaping your strategies and products. Provide an instance where client insights led to a major improvement or pivot in your approach.

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How would you educate a potential client on Firsthand's unique selling propositions?

Outline a strategy for educating a client on Firsthand's offerings, focusing on engaging storytelling, tailored presentations, and addressing specific client pain points that your solutions resolve.

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What sales tools and techniques have you found most effective in your experience?

Share tools that have streamlined your sales process, such as CRM platforms or analytical tools, and techniques like value-based selling or consultative approaches. Include how these have led to increased sales productivity.

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How do you prioritize leads and manage your sales pipeline effectively?

Discuss your strategies for qualifying leads, prioritizing your outreach, and maintaining a balanced pipeline. Emphasize how you adapt your management style based on market conditions and sales forecasts.

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firsthand is a world-class team dedicated to delivering life-changing outcomes to individuals living with serious mental and physical illnesses.

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DATE POSTED
March 27, 2025

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