Job details

Senior Campaign Developer

Get a free resume review

Job Description:

Senior Campaign Developer

The Role

Fidelity’s Workplace Investing (WI) business unit is a leading service provider of employer benefits. The Message Execution Center team (MEC) develops and executes e-mail, direct mail, and lead generation campaigns in support of WI’s business goals, ensuring that the right message is delivered to the right person at the right time and in the right channel.

As Senior Campaign Developer, you will work as an integral member of the MEC team that develops and delivers these communication campaigns to benefit plan participants. The Senior Campaign Developer is responsible for the team’s development, maintenance, and deployment of targeted recipient lists in partnership with a wide range of internal message sponsors, including marketing and product owners. This individual is responsible for working with partners to understand their objectives and customer messaging requirements, develop contact lists in Unica Campaign platform or Twilio Segment, and ensure the timely, flawless delivery of marketing, service, and regulatory communications to WI customers.

Understand communication targeting requirements and develop logic to identify and segment the intended audience
Work with large and varied data sets, from multiple data sources, to conduct analysis on current customer activity and generate concise reporting, contact lists, and meaningful insights
Build complex targeting rules in Unica Campaign, Twilio Segment, and/or Salesforce Journey Builder
Develop scalable, repeatable processes for building target populations
Audit and perform quality assurance on communication campaigns to ensure flawless delivery, including peer and team design reviews
Support and monitor campaigns in production, troubleshoot technical issues, and make modifications as necessary to ensure communication accuracy
Escalate issues related to scope, schedule, and quality

The Expertise and Skills You Bring

Proficient in Oracle, Snowflake and SQL Server databases
Proficient at SQL query development, including analytic functions, aggregate calculations, case statements, etc.
Experience in managing extensive quality assurance processes prior to providing reports/data to internal customers
Attention to detail (emphasis on quality a must)
Ability to multi-task, prioritize, take on responsibility and work well under tight project deadlines
Dependable interpersonal skills and active listening skills to ensure understanding of, and alignment with, customer objectives
Ability to interact with a variety of staff across functions and levels
Campaign management experience (preferably Unica Campaign, Twilio Segment and/or Salesforce Journey Builder)

The Team

We deliver customer messaging for the Communications & Education organization, which is within the operations team in Fidelity’s Workplace Investing (WI) business unit. This team provides targeting, distribution, and support services for over 70% of the communications generated by WI, including annual volumes approaching 1 billion email and direct mail pieces. We collaborate with internal message sponsors and delivery teams to ensure efficient, accurate, timely delivery of marketing, service, and regulatory communications that drive high-quality customer experiences across multiple WI product lines.

Company Overview

At Fidelity, we are passionate about making our financial expertise broadly accessible and effective in helping people live the lives they want! We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associates for their unique perspectives and experiences. For information about working at Fidelity, visit FidelityCareers.com. Fidelity Investments is an equal opportunity employer.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to complete the application or interview process. Please email us at accommodations@fmr.com or call 800-835-5099, prompt 2, option 2 if you would like to request an accommodation.

NOTE: FIDELITY WILL NOT PROVIDE SPONSORSHIP FOR THIS ROLE

The base salary range for this position is $81,000-$137,000 per year.

Placement in the range will vary based on job responsibilities and scope, geographic location, candidate’s relevant experience, and other factors.

Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.

We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted.

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.

Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.

Certifications:

Category:

Marketing

Average salary estimate

$109000 / YEARLY (est.)

min

max

$81000K

$137000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Campaign Developer, FMR

Are you ready to take your career to the next level as a Senior Campaign Developer at Fidelity in Durham, NC? Our Workplace Investing team is on the hunt for someone who can help us craft and execute high-impact email, direct mail, and lead generation campaigns. You'll play a key role in shaping how we communicate with our clients, ensuring that our messages are not just delivered but resonate with the right audience at the right time. In this role, you’ll dive into large data sets to understand customer activity and develop targeted recipient lists using tools like Unica Campaign and Twilio Segment. Collaborating with marketing and product teams, you'll establish clear communication goals and create complex targeting logic to hit those objectives. Quality assurance will be a crucial part of your day-to-day, as you'll audit communications to ensure they meet our high standards before they go live. Your meticulous attention to detail and ability to manage multiple projects under tight deadlines are skills that will set you apart. Plus, you’ll benefit from an inclusive environment that values your unique perspectives and fosters professional growth. If you’re passionate about leveraging data and technology to enhance customer experiences and want to work in a place that values your contributions, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Senior Campaign Developer Role at FMR

What are the main responsibilities of a Senior Campaign Developer at Fidelity?

As a Senior Campaign Developer at Fidelity, your main responsibilities include developing and delivering targeted email and direct mail campaigns, managing recipient lists, conducting data analysis to generate insights, and ensuring timely and accurate delivery of communications. You will also oversee quality assurance processes and collaborate with various internal teams to align on messaging objectives.