Senior Brand Designer

As a Senior Brand Designer at Freed, you'll be responsible for developing fresh, on-brand visuals for both digital and offline campaigns targeted at clinicians. You will collaborate with other creatives, product teams, and external partners to ensure all marketing assets align with Freed’s brand strategy, while independently managing projects from concept through execution. This includes refining brand guidelines to maintain visual coherence across different channels and leveraging AI-driven design to push creative boundaries.

To qualify for the Senior Brand Designer position at Freed, candidates should possess 5-10 years of relevant experience in brand design, particularly within the SaaS sector, accompanied by a robust portfolio that showcases diverse marketing asset creations. Proficiency in tools like Figma, Adobe Creative Suite, and Webflow is essential. Additionally, excellent project management skills and an ability to adapt to various design challenges will greatly benefit you in this dynamic startup environment.

Collaboration is key for a Senior Brand Designer at Freed. You will work closely with marketing, product, and creative teams to ensure all design elements align perfectly with the brand's vision and goals. This collaborative approach enables you to gather insights from different departments, fostering a cohesive brand identity and creating consistently engaging marketing materials that truly resonate with our audience.

Freed fosters a collaborative and dynamic culture where creativity thrives. As a Senior Brand Designer, you'll be part of a team of passionate individuals who are focused on innovation and making a real difference for clinicians. The company values creativity, supports exploration of new design techniques, and encourages you to push boundaries while maintaining a clinician-focused approach in all your designs. It's a fast-paced, experimental environment where your contributions are valued and impactful.

Freed offers a competitive salary and equity in a rapidly growing company alongside a range of benefits, including comprehensive medical, dental, and vision coverage for US-based employees. Senior Brand Designers also enjoy unlimited PTO, company-sponsored annual retreats, and a collaborative, remote-first work environment that emphasizes flexibility and work-life balance.

When answering this question, focus on how you approach a project from initial concept through execution. Detail your methods for research, brainstorming, prototyping, and feedback along with collaboration with teams. Highlight your adaptability to various media and how you consistently align your designs with brand strategies.

Discuss your approach to staying updated with design trends and how you evaluate their relevance to your projects. Emphasize your willingness to experiment with new technologies, particularly AI tools, and how these trends can enhance your design while fitting within the brand's visual identity.

Prepare to talk about a specific campaign you worked on, your role in it, and the results it achieved. Explain your design decisions, the challenges you faced, and how you collaborated with other teams to ensure the campaign resonated well with the target audience and met strategic goals.

Explain your experience with brand guidelines and the methods you use to uphold them across different platforms. Discuss your attention to detail, communication with team members, and how you incorporate feedback to maintain alignment with the overall brand vision.

Highlight any specific AI design tools you've worked with and how you've used them to enhance your design process. Discuss how these tools have improved your efficiency, creativity, and the outcomes of your design projects, while also mentioning any ethical considerations you practice.

Discuss your openness to constructive criticism and how you view feedback as an opportunity for growth. Provide examples of how incorporating diverse perspectives has led to better design decisions and improved final products in your past projects.

Share your passions within brand design, such as creating visually impactful campaigns, collaborating with talented teams, or the challenge of defining a brand's visual storytelling. Reflect on how these aspects align with what you find rewarding in a role like the Senior Brand Designer at Freed.

Describe your strategies for managing multiple projects, such as using project management tools, setting realistic timelines, and maintaining open communication with team members. Emphasize your organizational skills and ability to adapt to changing priorities without compromising quality.

Share a specific challenge you've encountered in your design career and outline the steps you took to resolve it. Focus on your problem-solving skills, creativity, and collaboration with others to turn when facing obstacles into successful outcomes.

Discuss your perspective on visual storytelling and its role in brand communication. Highlight how effective storytelling engages audiences emotionally while conveying the brand's mission and values, and share examples of how you've implemented this in your design projects.