Regional Head of Ecommerce and Digital Marketing, EMEAC

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.

Further supporting our growth and innovation momentum, we are establishing a new Global Capability Center in Barcelona to deploy new capabilities to effectively support its global commercial and functional teams. Located in the upscale Eixample District in the heart of Barcelona, Galderma’s Global Capability Center offers numerous possibilities for professional development such as exposure to global and cross-functional projects and access to global career opportunities.

Job Title: Regional Head of Ecommerce and Digital Marketing, EMEAC

Location: Barcelona, Spain (hybrid)

Job Description

We are seeking a dynamic and experienced Regional Head of Ecommerce and Digital Marketing to lead the digital media, influencer marketing, and ecommerce strategy and activities across the EMEAC region for its portfolio of dermo-cosmetic brands, in line with the Global strategy.

This role will be pivotal in driving the digital presence of our diverse portfolio of brands, enhancing customer engagement, and accelerating growth through innovative digital strategies. You will lead a transformative journey to elevate our digital presence to the next level, and lead and inspire a team of digital marketing and ecommerce professionals across the region, promoting a culture of innovation and excellence.

The role reports to Head of Cx EMEAC.

Key Responsibilities

Strategic and thought Leadership: Develop and implement comprehensive digital marketing and ecommerce strategies to enhance brand visibility, engagement, and sales across all digital platforms, aligning with overall business objectives, global and regional brand strategy, and market-specific needs

Campaign Management: Steer local planning, execution, and optimization of digital media campaigns and retail media initiatives, ensuring alignment with brand goals and KPI’s.

Create regional consistency with regards to planning, activation processes, and performance measurement.

Oversee the creation of compelling digital content, ensuring the implementation of global brand content and assets. Additionally, create supplementary regional content as needed in a coordinated manner, maximizing synergies and achieving scale.

Influencer Marketing: support countries in identifying, collaborating, and managing relationships with key influencers to amplify brand messaging and reach target audiences.

Budget Management and ROI Tracking: Monitor and analyse performance metrics to measure the effectiveness of digital marketing and ecommerce initiatives. Support countries in ensuring efficient allocation of resources to maximize ROI.

Agency Relationship Management: Oversee the regional hub model setup with the media planning agency, ensuring efficient and effective media planning and buying processes across different markets. Ensure smooth communication and collaboration between agency and countries.

Customer Management: Build and manage partnerships with ecommerce customers who have a multi-country presence. Establish business with new online platforms and steer retail media investments to maximize conversion and ROI. Manage alignment with key internal stakeholders on the business objectives.

Market and Media Insights: Stay updated on digital media and ecommerce trends, competitor activities, and emerging digital technologies to ensure Galderma dermo-cosmetic brands stay at the forefront of the market.

Market and Team Collaboration: Collaborate with global stakeholders to align regional and local digital marketing and ecommerce efforts with the overall brand strategy. Work closely with local markets to ensure effective and cohesive execution of strategies.

Skill Building: Lead initiatives to enhance digital media and ecommerce capabilities across the region. Provide ongoing support and guidance to markets, tailoring involvement based on each markets capabilities and resources.

Skills & Qualifications

• A minimum of 12 years of experience in the following areas: Digital transformation, Media and advertising strategy, Digital media investment management and campaign execution, Content creation, Performance marketing, eCommerce Platform management, Retail media, Search Optimization.

• The incumbent preferably must have acquired digital transformation experience from a Consumer Product Goods company and/or an eCommerce retailer.

• Proven ability to excel in collaboration with different stakeholders, ensuring cohesive and integrated digital initiatives.

• Demonstrated transformative leadership skills, with a track record of driving the business to the next level of excellence.

• Comfortable working in a fast-paced environment with high pressure on results, showing creativity and resourcefulness to get things done with minimal resources.

• Strong analytical and strategic thinking abilities to inform decision-making and measure the effectiveness of campaigns.

• Exceptional communication and leadership abilities to inspire and manage a team of digital marketing and ecommerce professionals.

What we offer in return

• You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base.

• You will receive a competitive compensation package with bonus structure and extended benefit package.

• You will be able to work in a hybrid work culture.

• You will participate in feedback loops, during which a personalized career path will be established.

• You will be joining a growing company that believes in ownership from day one where everyone is empowered to grow and to take on accountability.

Next Steps

• If your profile is a match, we will invite you for a first virtual conversation with the recruiter.

• The next step is a virtual conversation with the hiring manager. 

• The final step is a panel conversation with the extended team.

Our people make a difference

At Galderma, you’ll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.