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Remote Email Digital Marketing Analyst

About World Business Lenders (www.wbl.com)

Business Lenders (WBL) provides general purpose short-term real estate collateralized commercial loans to a broad customer base of small and medium sized businesses throughout the United States that lack access to traditional funding.

WBL is a U.S. based company with a 100% remote workforce.

This is a remote Contract/Consultant position. Generally, working hours will be 9:00am-6:00pm Eastern, Monday through Friday, although hours worked may be greater based upon operational requirements.

The job requires excellent oral and written command of the English language.

Resumes must be submitted in English.

Location:

  • 100% Remote for Turkey, LATAM and India

About the Job:

We are seeking a highly skilled Digital Marketing Analyst to support our marketing initiatives. The ideal candidate will have experience in HubSpot automation, email marketing, and tracking conversions using Google Analytics and Ads. This role is crucial in driving targeted engagement and ensuring data-driven marketing decisions.

Responsibilities:

  • Monitor and analyze lead quality to improve campaign performance.
  • Optimize and execute email marketing campaigns to enhance customer engagement.
  • Support ongoing email marketing initiatives, including A/B testing and automation.
  • Create and manage marketing campaigns and audience segmentations.
  • Utilize HubSpot for campaign automation, workflow creation, and data analysis.
  • Track and report conversion metrics using Google Analytics and Ads to measure ROI.
  • 3+ years of experience in digital marketing, with a focus on email marketing.  
  • Hands-on experience tracking conversions in Google Analytics, Google Ads and Google Tag manager.  
  • Ability to analyze data and provide actionable insights for campaign improvements.  
  • Experience in audience segmentation and targeted marketing strategies.  
  • Detail-oriented, analytical mindset with excellent communication skills. 
  • Contract/Consultant position
  • 100% WFH
  • USD salary
  • PTO available

Average salary estimate

$70000 / YEARLY (est.)
min
max
$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Remote Email Digital Marketing Analyst, World Business Lenders, LLC

Are you passionate about digital marketing and looking to take your career to the next level? World Business Lenders is on the hunt for a Remote Email Digital Marketing Analyst to join our fully remote team! This exciting role is designed for a savvy digital marketing professional who thrives in a thriving environment and is eager to make a real impact. At WBL, we provide crucial funding to small and medium-sized businesses across the U.S. through innovative financial solutions. As a key player in our marketing team, you’ll leverage your expertise in HubSpot automation and email marketing to drive engagement and improve campaign performance. Your daily activities will include monitoring lead quality, optimizing email campaigns, and utilizing powerful tools such as Google Analytics and Ads to track conversion metrics and measure ROI. With a focus on data-driven decision-making, you’ll support A/B testing initiatives and manage audience segmentation to ensure our strategies are effective and targeted. If you have at least three years of experience in digital marketing with a special focus on email marketing, and possess a detail-oriented, analytical mindset, we’d love to hear from you. Join us in this 100% remote position where your voice matters and your talents can shine while being part of a supportive and dynamic work culture. Enjoy the flexibility of working from home, a competitive USD salary, and PTO benefits while helping businesses in need thrive! Let’s shape the future of financing together.

Frequently Asked Questions (FAQs) for Remote Email Digital Marketing Analyst Role at World Business Lenders, LLC
What are the key responsibilities of the Remote Email Digital Marketing Analyst at World Business Lenders?

As a Remote Email Digital Marketing Analyst at World Business Lenders, you'll be responsible for optimizing email marketing campaigns, analyzing lead quality to drive performance, conducting A/B testing, and managing audience segmentation. You'll also work extensively with HubSpot for automation and data analysis, and utilize Google Analytics and Ads to track and report on conversion metrics, making sure our marketing strategies are as effective as possible.

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What qualifications do I need for the Remote Email Digital Marketing Analyst position?

To qualify for the Remote Email Digital Marketing Analyst position at World Business Lenders, candidates should have at least 3 years of relevant experience in digital marketing and a strong focus on email marketing. Proficiency in HubSpot automation, Google Analytics, and Google Ads is essential, alongside excellent communication skills and a detail-oriented, analytical mindset.

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What type of work environment can I expect as a Remote Email Digital Marketing Analyst at WBL?

The Remote Email Digital Marketing Analyst position at World Business Lenders offers a 100% remote work environment, allowing you to contribute from anywhere. You’ll be part of a dynamic and supportive team that values flexibility and encourages collaboration while maintaining a focus on data-driven marketing initiatives.

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What is the working schedule for the Remote Email Digital Marketing Analyst position at WBL?

The typical working hours for the Remote Email Digital Marketing Analyst position at World Business Lenders are Monday through Friday, from 9:00 am to 6:00 pm Eastern time. However, hours may vary depending on operational requirements, so flexibility is important in this role.

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What tools will I be using as a Remote Email Digital Marketing Analyst at World Business Lenders?

As a Remote Email Digital Marketing Analyst at World Business Lenders, you'll primarily utilize HubSpot for campaign automation and management. Additionally, you'll leverage Google Analytics, Google Ads, and Google Tag Manager to track conversions and analyze data for actionable insights, helping improve our marketing campaigns.

Join Rise to see the full answer
Common Interview Questions for Remote Email Digital Marketing Analyst
Can you describe your experience with email marketing campaigns?

When answering this question, share specific examples of email marketing campaigns you’ve executed, highlighting your role in planning, implementation, and outcome analysis. Discuss any tools you used, such as HubSpot, and the strategies you employed for segmenting audiences and optimizing engagement.

Join Rise to see the full answer
What methods do you use to analyze campaign performance?

Discuss your familiarity with analytics tools like Google Analytics and your approach to tracking metrics such as open rates, click-through rates, and conversion rates. Explain how you analyze data to identify trends and make informed decisions for improving future campaigns.

Join Rise to see the full answer
How do you approach A/B testing in email marketing?

Share your process for designing A/B tests, including how you determine what elements to test—such as subject lines, content, or timing. Emphasize your ability to interpret the results and apply those findings to enhance future email marketing efforts.

Join Rise to see the full answer
What is your experience with marketing automation tools?

Discuss specific tools you’ve used, such as HubSpot, and your experience in setting up automated workflows, lead nurturing sequences, and segmenting audiences based on behaviors. Highlight how this has led to improved campaign efficiency and effectiveness.

Join Rise to see the full answer
How do you ensure compliance with email marketing regulations?

Mention your knowledge of regulations like GDPR and CAN-SPAM, describing the importance of consent-based marketing. Share practices you’ve implemented to ensure compliance, such as maintaining opt-in lists and including unsubscribe options in your campaigns.

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Can you give an example of a successful email marketing project you’ve managed?

Provide a detailed account of a specific email marketing project from start to finish. Include metrics that demonstrate success, such as increased open rates or conversions, and explain your role in executing and analyzing the campaign.

Join Rise to see the full answer
What strategies do you employ for audience segmentation?

Discuss how you analyze customer data to identify different audience segments and tailor your marketing messages accordingly. Share any segmented campaigns you’ve executed and their outcomes, demonstrating the effectiveness of your targeted approaches.

Join Rise to see the full answer
How do you handle underperforming campaigns?

Describe your analytical approach when dealing with underperforming campaigns. Talk about your methods for identifying issues, testing different strategies, or researching audience preferences to turn around performance.

Join Rise to see the full answer
What role does SEO play in your email marketing strategy?

Explain how you integrate SEO practices into your email marketing efforts—such as optimizing subject lines or using targeted keywords in your content—to enhance visibility and engagement. Emphasize the importance of aligning email and web strategies.

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How do you stay updated with digital marketing trends?

Share your methods for keeping current with digital marketing trends, such as following industry blogs, participating in webinars, or engaging in professional networks. Express your commitment to continuous learning and adaptability in the ever-evolving marketing landscape.

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EMPLOYMENT TYPE
Contract, remote
DATE POSTED
March 25, 2025

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