Advertising Analyst I

As an Advertising Analyst I at Cox Automotive, your core responsibilities include managing and tracking advertising projects, ensuring timely fulfillment of digital marketing requests, and conducting quality assurance reviews of campaigns. You will work closely with clients to understand their objectives and coordinate with various teams to ensure campaigns execute smoothly. You'll also contribute to strategic discussions and documentation to maintain high-quality standards across all advertising efforts.

To qualify for the Advertising Analyst I role at Cox Automotive, you should have a Bachelor’s degree in a related field, such as marketing, economics, or finance. Alternatively, you can possess relevant experience in digital marketing, especially in SEM or display advertising. Familiarity with tools like Salesforce and Google Ads, along with excellent communication and problem-solving skills, will help you excel in this role.

For the Advertising Analyst I position at Cox Automotive, previous experience in digital marketing are particularly helpful. This could include hands-on experience with SEM, social media platforms, and display or video advertising. Knowledge of ad technologies and certifications in platforms like Google Ads or Facebook will further enhance your candidacy and ensure you are well-equipped to manage client campaigns effectively.

As an Advertising Analyst I at Cox Automotive, you can embrace a flexible remote work environment. The company values work-life balance, offering flexibility in vacation time and wellness days. You’ll be part of a collaborative team that supports each other in delivering high-quality digital marketing solutions and has a strong focus on employee growth and well-being.

Working as an Advertising Analyst I at Cox Automotive comes with a variety of significant benefits, including a competitive salary, flexible vacation policies, paid wellness hours, and comprehensive health insurance. You'll also enjoy other paid leaves, such as parental leave and volunteer time off, all while joining a company committed to diversity and an inclusive culture.

When faced with tight deadlines, I prioritize my tasks based on urgency and impact on the overall project. I utilize project management tools to keep track of deadlines and ensure clear communication with team members. Additionally, I always build buffer time into my schedules to accommodate any unforeseen delays.

I believe that understanding digital marketing metrics is crucial for optimizing campaign performance. In my previous role, I regularly analyzed engagement rates, click-through rates, and conversion metrics to gauge campaigns’ effectiveness. I used this data to make informed recommendations for future strategies, ensuring that every campaign aligns with client goals.

To ensure quality assurance in advertising campaigns, I implement a thorough review process. This includes cross-checking all creative assets, verifying targeting criteria, and auditing delivery reports. I also collaborate with teams to address any discrepancies before launch to maintain high-quality standards.

I focus on clear, concise communication when relaying advertising strategies. I start by summarizing campaign objectives and outlining associated deliverables during initial meetings. I provide regular updates through emails and status meetings to ensure all parties are informed and any feedback is incorporated effectively.

I have experience using several digital advertising platforms, including Google Ads and Facebook Ads. I am comfortable navigating these tools to create campaigns, conduct keyword research, and analyze performance metrics. My goal is always to leverage these platforms to develop data-driven strategies that meet client objectives.

I stay current with trends in the digital marketing industry by regularly reading industry publications, attending webinars, and participating in online forums. I also follow key influencers on social media platforms to gain insights into new strategies and technologies that can benefit my clients.

In one instance, a campaign faced unexpected delays due to creative asset production issues. I quickly coordinated with the creative team to expedite the process and communicated regular updates to the client. By maintaining transparency and showcasing our commitment to resolve the issue, we successfully launched the campaign on time.

I am motivated by the challenge of crafting innovative digital marketing strategies that meet client needs. Seeing the positive impact of well-executed campaigns on clients' businesses drives me to continuously learn and enhance my skills in the field.

I believe in fostering collaboration through open communication. I regularly engage with cross-functional teams to align our objectives and share insights. By promoting a culture of knowledge sharing and teamwork, we can effectively resolve challenges and contribute to the overall success of our campaigns.

I am proficient in various tools related to advertising analysis, including Microsoft Excel for data analysis, Salesforce for customer relationship management, and digital advertising platforms like Google Analytics for performance tracking. These tools enable me to analyze campaign data effectively and drive strategic decisions.