Account Director

As an Account Director at GumGum, you will be responsible for managing a $4M+ book of business, focusing on revenue growth and expanding relationships with mid-to-large agencies. Your role will involve high-volume sales activities such as cold calls, presentations, and creative sales strategies. You'll also identify and qualify new opportunities from marketing-driven leads while collaborating with various internal teams to ensure client goals are met.

To be considered for the Account Director role at GumGum, you should possess a Bachelor's degree in Media, Marketing, or Advertising, along with a solid background in digital ad sales with at least 4+ years of relevant experience. Successful candidates typically have experience managing portfolios of $4M+, familiarity with Programmatic sales, and strong networking capabilities within the New York and Philadelphia markets.

GumGum offers a vibrant, innovative work environment that champions data privacy and creativity in advertising. As an Account Director, you will be part of a forward-thinking team dedicated to providing engaging ads without sacrificing consumer privacy. Additionally, GumGum fosters flexibility in work arrangements, competitive compensation, and ample opportunities for professional development and recognition within the industry.

At GumGum, Account Directors benefit from a supportive cross-functional pre-sales team that collaborates to enhance proposal implementation. You'll have access to valuable resources, including advanced market insights, to effectively serve your clients. Plus, by regularly communicating client feedback to the Product team, you can contribute to refining our services to better meet market needs.

GumGum prides itself on an inclusive and diverse company culture that values authenticity and respect. As an Account Director, you’ll have the opportunity to bring your whole self to work and engage with colleagues in a collaborative environment. With a focus on identity and belonging, GumGum is committed to fostering innovative ideas while promoting diversity and equitable workforce representation.

When answering this question, be specific about your previous roles, detailing the types of accounts you managed and any significant achievements. Highlight your sales methodology, and how you've successfully utilized data to drive your strategies, as this aligns perfectly with what GumGum seeks in their Account Directors.

It's essential to emphasize a relationship-driven approach. Discuss how you identify client needs and customize your offerings, showcasing tactics like regular check-ins, personalized communication, and leveraging your network to create real connections, especially within the New York market.

Talk about actively using various tools and platforms for research and outreach, including social media channels and industry reports. Share specific strategies you've implemented, whether it's referral networking or targeted email campaigns, to underline your proactive approach in securing new business.

Explain your organizational skills and prioritization techniques. Discuss how you analyze performance metrics to guide your focus on high-value clients while ensuring holistic attention across your accounts. Use specific examples to demonstrate your management proficiency.

Share the challenge in detail, outlining the obstacles—the client’s specific concerns, competition, and your approach to overcoming these hurdles. Focus on the strategies you employed, demonstrating your problem-solving and negotiation skills, which are crucial for an Account Director at GumGum.

Highlight the importance of consistent communication and feedback loops with clients throughout the project lifecycle. Discuss how you coordinate with internal teams to align messaging and deliverables, ensuring every detail meets client expectations.

Mention industry-standard tools like Salesforce for CRM management, analytics platforms for data crunching, and communication tools for collaboration. Emphasize your proficiency with these technologies and how they enhance your ability to perform effectively as an Account Director.

Discuss your commitment to continuous learning through reading industry publications, attending conferences, webinars, and joining relevant professional groups. Share specific sources you follow to stay ahead of the curve, as this will resonate with GumGum’s innovative culture.

Express genuine enthusiasm for GumGum's innovative approach to advertising, particularly its commitment to data privacy. Discuss how the company’s values align with your professional goals and why you believe you can make a significant impact on their success.

Share your aspirations to grow and develop within the digital advertising space, and how the role at GumGum fits into that vision. Discuss your intention to expand your influence, leadership skills, and deepen your industry expertise within a company known for its innovative culture.