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Visual Merchandiser - job 5 of 17

Job Description

About the Role
As a Visual Merchandiser, you contribute to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. You will be responsible for executing the visual, commercial, and styling curation according to visual & commercial guidelines for the store. You will also use your trend and competitor awareness to provide colleagues with the correct information, coach, upskill and develop the store team to contribute to a great customer experience.

A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

Customer Sales & Profit

  • Contribute to the total OMNI customer experience in your store by ensuring visual and commercial curation according to guidelines (In-direct)
  • Representing yourself and the H&M Brand positively during customer interactions (Direct)
  • Organize and plan your workload according to store activation plan and adapt based on business needs in collaboration with your Store Management team and Area Visual Manager
  • Launch and maintain the latest global campaigns and sale activities on time according to H&M Brand Standards
  • Ensure good garment care, stock levels, and give input on allocation to Store Management and Area teams
  • Perform sales report (KPIs) follow-up, identify and prioritize visual & commercial opportunities in collaboration with Store Management team
  • Create efficient and effective actions to increase customer satisfaction to reach sales targets, store goals, budget, and follow-up actions in collaboration with Store Management team
  • Follow all procedures, best practices for OMNI services, operational routines, legal requirements, and communication in all areas of the store with Store team

Fashion & Trend Awareness

  • Keep up-to-date with fashion scene, trends, tendencies, styles, products, brands, competitors, and relevant influencers etc.
  • Plan time for fashion & trend awareness to understand trend theory and mood boards for styling techniques and product presentation to anticipate our customer’s needs and enhance our shopping experience in store

Team & Development

  • Share, inspire and educate your store teams, keep them updated with seasonal changes, fashion trends, relevant visual & commercial information, in-store communication, including price perception
  • Coach and develop the Store team´s visual and commercial skills to secure high quality of product & commercial presentation according to guidelines
  • Support & develop daily routines and best practices for your Store team to always ensure a consistent level of visual & commercial standard while maintaining customer service engagement
  • Develop and coach talents and provide onboarding training to new colleagues
  • Organize, provide, and carry out the visual & commercial upskilling for you and your colleagues
  • Complete Visual Competencies & Commercial 4 All trainings based on Regional & Sales Market learning and development goals
  • Support Sales Market and Area teams with expansion (store projects) needs

Visual & Commercial Execution

  • Execute the visual & commercial curation & styling for the store based on commercial calendar, allocation, store activation plan and fashion trends according to mood boards and direction from the visual & commercial guidelines
  • Carry out sample picking best practice routines including stockroom garment quantities, accessories, and shoes to ensure you create clear trends and stories according to inspiration from the visual & commercial guidelines
  • Secure window & styling execution according to visual & commercial guidelines to create inspirational and commercial customer experience
  • Provide good customer flow by maintaining commercial layout, fixtures, to secure the best trend story placement
  • Secure a strong balance and the maintenance of price signs in windows and throughout the store following guidelines according to Global strategy and Sales Market requirements
  • In collaboration with Facilities Management ensure all lighting is working correctly, aimed to highlight our products and display forms in windows and throughout the store
  • Maintain and care for all display forms and interior material (fixtures & fittings) with sustainability in mind
  • In collaboration with Area Visual Manager ensure your store navigation is maintained and kept up to date according to latest guidelines and store layout
  • Ensure your store has enough quantities of sale and other activity including POS material according to local routines
  • Keep sales floor and back of house clean, organized, and safe according to local security guidelines

Qualifications

Who You Are

  • For you to be a successful Visual Merchandiser, you must be curious and creative; always looking for inspiration, proactive, solution focused, flexible, with effective communication skills to achieve results cross functionally.
  • We look for individuals with fashion interests and leadership skills who can apply their visual and commercial experience working in a dynamic environment to the role.
  • Experience with being solution focused to improve product presentation and commercial execution in store
  • Good knowledge of visual, commercial, and operational best practises, routines, and tools
  • Know how to manage, follow-up and act on selling equation and weekly sales reports

Why You’ll Love Working at H&M

  • We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
  • We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
  • You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
  • We are an inclusive company where you’re encouraged to be yourself at work
  • You will have access to a large global talent community, where career growth and aspirations have no limits
  • We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match retirement plan, paid leave programs, and paid time off, including a community day to serve your local community
  • You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Additional Information

Compensation: expected base salary range is $15.13-$18.04 hourly**
EEOC Code: SLS
Pay Status: Non-Exempt, Hourly

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

We are committed to providing reasonable accommodations for applicants with disabilities. If you require assistance or accommodation during the application or interview process, please contact us at https://hm.ethicspoint.com, and use Ask a Question.

Benefits:

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries. 

We offer: 25% Staff Discount - Medical, Pharmacy Vision and Dental Coverage – Employee Assistance Program - Vacation, Wellness, Holiday and Parental Pay – 401K – Commuter Benefits, Health and Dependent Care FSA. Plus, additional Voluntary Benefits.

Inclusion & Diversity: 

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.  

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases. 

Company Description: 

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.  Learn more about H&M here

Average salary estimate

$34467 / YEARLY (est.)
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$31442K
$37492K

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What You Should Know About Visual Merchandiser, H&M Group

Join H&M as a Visual Merchandiser in Lehi, UT, and bring your creativity and trend awareness to elevate the shopping experience for our customers! In this exciting role, you will play a key part in crafting visual displays that not only align with our brand standards but also speak to current fashion trends. You'll collaborate with your Store Management team and Area Visual Manager to curate in-store aesthetics, ensuring every customer interaction is enhanced by our eye-catching setups. A typical day may have you launching new global campaigns, managing store layouts, and mentoring your teammates to maintain top-quality standards. You will be encouraged to keep an eye on competitors and fashion movements, always looking for the next big trend to incorporate into your work. It's a dynamic role where no two days are the same, and your input will directly influence sales and customer satisfaction. You'll also ensure that our visual storytelling effectively showcases our products, while adhering to sustainability guidelines. If you're passionate about fashion, enjoy coaching others, and thrive in a lively retail environment, this is the perfect opportunity to grow your career with H&M. So, if you're ready to make a positive impact on the customer experience and help shape the future of visual merchandising, we want to hear from you!

Frequently Asked Questions (FAQs) for Visual Merchandiser Role at H&M Group
What does a Visual Merchandiser at H&M in Lehi do?

As a Visual Merchandiser at H&M in Lehi, you are responsible for creating an inspirational and commercial shopping experience through visual displays, styling curation, and execution of store layouts. This role involves collaborating with your team to ensure adherence to brand standards while considering current trends, helping to drive customer interaction and satisfaction.

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What qualifications do I need to become a Visual Merchandiser at H&M?

To become a Visual Merchandiser at H&M, you should have a strong interest in fashion, along with leadership skills and previous experience in retail or visual merchandising. Familiarity with visual and operational best practices is essential, as is the ability to analyze sales data and trends to enhance product presentation in your store.

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How does H&M support its Visual Merchandisers' career development?

H&M is committed to the growth and development of its employees, including Visual Merchandisers. You will have access to various training programs, including Visual Competencies, and opportunities for coaching and mentoring to ensure you are well-equipped to excel in your role and advance your career within the company.

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What is the work environment like for a Visual Merchandiser at H&M?

The work environment for a Visual Merchandiser at H&M is fast-paced and collaborative. You’ll work closely with your Store Management team and colleagues to promote a positive brand image and customer experience. Your creative input is valued, and you’ll have the opportunity to express yourself while adapting to changing trends and store needs.

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What are the primary KPIs for a Visual Merchandiser at H&M?

Key Performance Indicators (KPIs) for a Visual Merchandiser at H&M include sales performance, customer satisfaction rates, and successful execution of visual merchandising standards. You will track sales reports and collaborate with your team to capitalize on commercial opportunities, ensuring the store meets its goals effectively.

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Common Interview Questions for Visual Merchandiser
How would you approach executing a new visual campaign at H&M?

To effectively execute a new visual campaign at H&M, I would start by thoroughly reviewing the campaign guidelines and understanding the target audience. Next, I’d collaborate with the Store Management team to align our visual strategy with sales goals while ensuring that we showcase the latest trends. Finally, I would schedule time to implement the display, ensuring that all elements are visually appealing and organized to enhance customer engagement.

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Can you provide an example of a time you enhanced a visual display?

Certainly! In my previous role, I revamped a store display to highlight seasonal clothing. I incorporated trending colors and styles, ensuring that each item was styled to grab attention. As a result, we saw a noticeable increase in customer interaction and sales for those items, which demonstrated the impact of effective visual merchandising.

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What strategies would you use to keep the team motivated and informed about the latest fashion trends?

I believe in organizing regular training sessions and workshops where the team can share insights about fashion trends. Additionally, I would encourage open communication and create a shared resource library with updates on the latest industry news. Maintaining a supportive atmosphere where team members feel inspired to share their ideas will also keep motivation levels high.

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How do you handle feedback on your visual displays?

I view feedback as a valuable opportunity for growth. I would take the time to listen carefully to the feedback provided, whether it’s from team members or customers, and use it to refine my visual displays. If necessary, I would also seek additional input from the Area Visual Manager to ensure that our approach aligns with brand expectations.

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What role does customer feedback play in your merchandising decisions?

Customer feedback is crucial in guiding my merchandising decisions. I would actively seek out feedback from customers to understand their preferences and experiences. By integrating this information into my strategy, I ensure that product displays resonate with our clientele, enhancing their shopping experience and ultimately driving sales.

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Describe your experience with analyzing sales reports.

I have hands-on experience analyzing sales reports to identify patterns and trends. This analysis allows me to assess which products are performing well and which ones may need a different presentation or placement. By regularly reviewing these reports, I can promptly respond to sales trends and adjust the store layout to optimize customer engagement.

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How do you prioritize tasks when assigned several projects at once?

When tasked with multiple projects, I prioritize by evaluating deadlines, the potential impact on sales, and the resources needed. I create a structured plan to manage my time effectively, allowing me to juggle these responsibilities while ensuring that each project receives the attention it deserves.

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What steps do you take to ensure sustainability in your merchandising practices?

Sustainability is a priority in my merchandising practices. I ensure that I source eco-friendly materials for displays and look for ways to reduce waste by repurposing existing fixtures. Additionally, I stay informed about sustainable fashion trends, allowing me to incorporate these values into our visual presentations.

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How would you manage a last-minute change to a visual display?

In the event of a last-minute change, I would quickly reassess the situation and determine the necessary adjustments based on the new instructions or campaign. Communication with my team is essential, so I would delegate tasks effectively to ensure a smooth transition while maintaining our visual and brand standards.

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What inspires your creativity in visual merchandising?

I draw inspiration from a variety of sources, including social media platforms, fashion blogs, and industry events. I also pay attention to customer preferences and cultural shifts, which helps me develop innovative concepts for our displays. Staying curious and open to new ideas is key in a role like this.

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Founded in 1947, H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. The company is headquartered in Stockholm, Sweden.

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April 17, 2025

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