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Visual Merchandiser - job 2 of 9

Job Description

About the Role
As a Visual Merchandiser, you contribute to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. You will be responsible for executing the visual, commercial, and styling curation according to visual & commercial guidelines for the store. You will also use your trend and competitor awareness to provide colleagues with the correct information, coach, upskill and develop the store team to contribute to a great customer experience.

A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

Customer Sales & Profit

  • Contribute to the total OMNI customer experience in your store by ensuring visual and commercial curation according to guidelines (In-direct)
  • Representing yourself and the H&M Brand positively during customer interactions (Direct)
  • Organize and plan your workload according to store activation plan and adapt based on business needs in collaboration with your Store Management team and Area Visual Manager
  • Launch and maintain the latest global campaigns and sale activities on time according to H&M Brand Standards
  • Ensure good garment care, stock levels, and give input on allocation to Store Management and Area teams
  • Perform sales report (KPIs) follow-up, identify and prioritize visual & commercial opportunities in collaboration with Store Management team
  • Create efficient and effective actions to increase customer satisfaction to reach sales targets, store goals, budget, and follow-up actions in collaboration with Store Management team
  • Follow all procedures, best practices for OMNI services, operational routines, legal requirements, and communication in all areas of the store with Store team

Fashion & Trend Awareness

  • Keep up-to-date with fashion scene, trends, tendencies, styles, products, brands, competitors, and relevant influencers etc.
  • Plan time for fashion & trend awareness to understand trend theory and mood boards for styling techniques and product presentation to anticipate our customer’s needs and enhance our shopping experience in store

Team & Development

  • Share, inspire and educate your store teams, keep them updated with seasonal changes, fashion trends, relevant visual & commercial information, in-store communication, including price perception
  • Coach and develop the Store team´s visual and commercial skills to secure high quality of product & commercial presentation according to guidelines
  • Support & develop daily routines and best practices for your Store team to always ensure a consistent level of visual & commercial standard while maintaining customer service engagement
  • Develop and coach talents and provide onboarding training to new colleagues
  • Organize, provide, and carry out the visual & commercial upskilling for you and your colleagues
  • Complete Visual Competencies & Commercial 4 All trainings based on Regional & Sales Market learning and development goals
  • Support Sales Market and Area teams with expansion (store projects) needs

Visual & Commercial Execution

  • Execute the visual & commercial curation & styling for the store based on commercial calendar, allocation, store activation plan and fashion trends according to mood boards and direction from the visual & commercial guidelines
  • Carry out sample picking best practice routines including stockroom garment quantities, accessories, and shoes to ensure you create clear trends and stories according to inspiration from the visual & commercial guidelines
  • Secure window & styling execution according to visual & commercial guidelines to create inspirational and commercial customer experience
  • Provide good customer flow by maintaining commercial layout, fixtures, to secure the best trend story placement
  • Secure a strong balance and the maintenance of price signs in windows and throughout the store following guidelines according to Global strategy and Sales Market requirements
  • In collaboration with Facilities Management ensure all lighting is working correctly, aimed to highlight our products and display forms in windows and throughout the store
  • Maintain and care for all display forms and interior material (fixtures & fittings) with sustainability in mind
  • In collaboration with Area Visual Manager ensure your store navigation is maintained and kept up to date according to latest guidelines and store layout
  • Ensure your store has enough quantities of sale and other activity including POS material according to local routines
  • Keep sales floor and back of house clean, organized, and safe according to local security guidelines

Qualifications

Who You Are

  • For you to be a successful Visual Merchandiser, you must be curious and creative; always looking for inspiration, proactive, solution focused, flexible, with effective communication skills to achieve results cross functionally.
  • We look for individuals with fashion interests and leadership skills who can apply their visual and commercial experience working in a dynamic environment to the role.
  • Experience with being solution focused to improve product presentation and commercial execution in store
  • Good knowledge of visual, commercial, and operational best practises, routines, and tools
  • Know how to manage, follow-up and act on selling equation and weekly sales reports

Why You’ll Love Working at H&M

  • We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
  • We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
  • You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
  • We are an inclusive company where you’re encouraged to be yourself at work
  • You will have access to a large global talent community, where career growth and aspirations have no limits
  • We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match retirement plan, paid leave programs, and paid time off, including a community day to serve your local community
  • You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Additional Information

Compensation: expected base salary range is $17.05-20.33 hourly**
EEOC Code: SLS
Pay Status: Non-Exempt, Hourly

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

We are committed to providing reasonable accommodations for applicants with disabilities. If you require assistance or accommodation during the application or interview process, please contact us at https://hm.ethicspoint.com, and use Ask a Question.

Benefits:

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries. 

We offer: 25% Staff Discount - Medical, Pharmacy Vision and Dental Coverage – Employee Assistance Program - Vacation, Wellness, Holiday and Parental Pay – 401K – Commuter Benefits, Health and Dependent Care FSA. Plus, additional Voluntary Benefits.

Inclusion & Diversity: 

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.  

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases. 

Company Description: 

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.  Learn more about H&M here

Average salary estimate

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$35459K
$42280K

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What You Should Know About Visual Merchandiser, H&M Group

As a Visual Merchandiser at H&M's Glendale location, you will play an integral role in creating an inspiring shopping atmosphere that resonates with our customers. Your days will be filled with exciting challenges as you bring our rich visual standards to life, ensuring that every garment not only reflects the latest trends but also enhances the overall shopping experience. You'll work closely with the Store Management team and the Area Visual Manager to execute visual merchandising strategies that align with H&M's brand values. Expect to dive into the world of fashion, monitoring trends and competitor offerings while sharing your insights with your colleagues to help them grow their styling skills. Your passion for retail and keen eye for detail will enable you to maintain the visual and commercial presentation of our store, from maintaining stock quantities to executing window displays that tell captivating stories. No two days will be alike—whether you are coaching new team members on visual standards, brainstorming innovative layout ideas, or analyzing sales reports to discover new opportunities, your contribution will be vital in driving sales and enhancing customer satisfaction. If you have a flair for creativity, a strong sense of fashion, and a proactive mindset, the role of Visual Merchandiser at H&M might just be your perfect fit.

Frequently Asked Questions (FAQs) for Visual Merchandiser Role at H&M Group
What are the key responsibilities of a Visual Merchandiser at H&M?

As a Visual Merchandiser at H&M, your primary responsibilities include executing the visual and commercial curation of the store according to guidelines, maintaining high standards of garment care, organizing the workload based on the store activation plan, and effectively communicating fashion trends to the team. Additionally, you'll be responsible for coaching and developing the store team to ensure they grasp the importance of visual presentation and customer engagement.

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What qualifications are needed to be a Visual Merchandiser at H&M?

To thrive as a Visual Merchandiser at H&M, you should possess a strong interest in fashion, an eye for detail, and effective communication skills. A background in retail or visual merchandising is beneficial, as is experience with visual commercial best practices. Your ability to proactively identify solutions for improved product presentation and customer engagement will also be crucial to your success in this role.

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How does H&M support the professional development of Visual Merchandisers?

H&M is committed to the growth of its employees, including Visual Merchandisers. You’ll have access to training programs focused on fashion trends, visual and commercial skills, and onboarding for new colleagues. Regular upskilling sessions ensure that you stay current with industry developments and enhance your abilities, which in turn contributes to your team's overall performance and success.

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What does a typical day look like for a Visual Merchandiser at H&M?

A typical day for a Visual Merchandiser at H&M involves a mix of creative tasks and strategic planning. You might start by reviewing sales reports to identify visual opportunities, followed by collaborating with your team to execute new displays based on current campaigns. You’ll also spend time coaching fellow colleagues, keeping stock organized, and adapting visual presentations to enhance the customer experience.

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What benefits do Visual Merchandisers receive when working at H&M?

Visual Merchandisers at H&M enjoy a range of benefits including a competitive salary, comprehensive health coverage, paid time off, a retirement plan with company matching, and an employee discount across all H&M Group brands. H&M values diversity and inclusivity, offering a supportive work environment that encourages personal growth and community involvement.

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Common Interview Questions for Visual Merchandiser
Can you describe your experience with visual merchandising?

When answering this question, provide specific examples of past roles where you executed visual displays, managed stock, or worked with merchandising guidelines. Highlight your ability to adapt to trends and your understanding of customer preferences.

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How do you stay updated with fashion trends relevant to merchandising?

Discuss your strategies for staying informed, such as following industry news, participating in fashion shows, or engaging with social media influencers. Emphasize how this knowledge informs your merchandising decisions.

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How would you approach coaching your team in visual merchandising techniques?

Illustrate your coaching style by sharing past experiences. Mention how you would offer constructive feedback, conduct training sessions, and create a supportive environment that encourages team members to express creativity and embrace best practices.

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What strategies would you use to increase customer engagement through visual merchandising?

Provide specific examples of strategies like creating themed displays, using storytelling in window presentations, or optimizing store layout to enhance customer flow. Emphasize the importance of analytics in understanding customer behavior.

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What challenges have you faced in a visual merchandising role, and how did you overcome them?

Discuss a specific challenge such as limited space or low sales in a particular section and detail the steps you took to remediate the situation, including collaboration with your team or creative solutions you implemented.

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How would you assess the effectiveness of a new visual merchandising display?

Explain your approach, which might include monitoring sales data, customer feedback, and observing customer interaction with the display. Highlight the importance of adaptability based on the results you gather.

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How would you balance creativity with commercial directives when merchandising?

Demonstrate your understanding of how to blend creativity with commercial goals. Discuss how you achieve this balance by referencing brand guidelines while infusing your individual flair into displays.

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Can you give an example of a successful merchandising project you led?

Be prepared to narrate a story about a past project that outlines your role, the creative process, the execution, and how it impacted sales or customer engagement positively.

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What role does teamwork play in visual merchandising at H&M?

Share your belief that teamwork is essential in visual merchandising, emphasizing collaboration with peers, sharing insights, and leveraging collective creativity to achieve cohesive and engaging store environments.

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Why do you want to work as a Visual Merchandiser at H&M?

Articulate your passion for fashion and your admiration for H&M’s values and commitment to sustainability. Explain how you envision contributing to their mission while growing professionally in a vibrant retail setting.

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Founded in 1947, H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. The company is headquartered in Stockholm, Sweden.

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March 21, 2025

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