Senior Manager Performance Marketing - job 1 of 2

The Senior Manager, Performance Marketing at Havenly is responsible for managing the planning, execution, and optimization of customer acquisition and retention campaigns across paid digital media. This includes overseeing paid search, paid social, and display channels, and developing effective strategies to increase brand awareness and sales conversions while managing a team of marketers.

Candidates need to have 5-7+ years of experience in performance marketing, focusing on digital channels such as Google Ads and Facebook Ads. Additionally, at least 2+ years of team management experience is required, along with a deep understanding of paid media strategies and strong analytical skills, making it essential for applicants to be data-driven.

This role is crucial for Havenly's growth as the Senior Manager, Performance Marketing drives customer acquisition and retention through targeted digital campaigns. By optimizing marketing funnel strategies and leveraging consumer data, this position directly influences brand performance and revenue growth among our home brands.

For this position, skills in analytical thinking, data-driven decision-making, and campaign optimization are paramount. Familiarity with ROI tracking and multi-touch attribution tools, alongside strong communication skills, will also help the Senior Manager deliver effective marketing work and drive strategic insights within the team.

The Senior Manager, Performance Marketing at Havenly can expect a competitive salary range of $120,000 to $140,000 per year, as well as a comprehensive total rewards package that includes generous PTO, health benefits, 401K, and even discounts on furniture and design services. Havenly is also committed to maintaining a respectful and inclusive workplace culture.

When answering this question, highlight specific campaigns you managed, detailing the channels you utilized, such as Google Ads and Facebook Ads. Emphasize your role in strategy, execution, and the results you achieved to illustrate your analytical and creative approach to performance marketing.

Describe your strategy for utilizing historical data and performance metrics to make informed decisions. Explain how you prioritize channels based on ROI, and how you continuously assess and adjust budgets to optimize performance and achieve marketing goals.

Discuss how you keep abreast of performance marketing trends by attending industry conferences, reading marketing publications, participating in webinars, and following thought leaders on platforms like LinkedIn. This shows your commitment to continuous improvement and adopting new strategies.

Explain your approach to data analysis, covering tools you use such as Google Analytics or Looker. Talk about how you derive actionable insights from performance metrics and how you use this data to inform strategy adjustments and improve future campaigns.

Use the STAR method to structure your response. Describe the situation, the task you faced, the actions you took to optimize the campaign (such as changing targeting or ad creative), and the results. Highlight your analytical skills and adaptability in this situation.

Discuss the importance of open communication and collaboration. Provide an example where you successfully mediated a conflict by fostering a culture of trust and transparency, focusing on the importance of common goals and teamwork.

Emphasize fostering a supportive culture where creativity is encouraged, and each member feels valued. Talk about the importance of mentoring, providing opportunities for skill development, and creating a space where everyone can share their ideas openly, contributing to team success.

Detail the process you follow to align marketing strategies with company goals. Share how you engage with cross-functional teams, set performance metrics, and run regular checks to ensure that your initiatives contribute directly to the overall objectives of Havenly.

Talk about your approach to understanding customer behavior data, segmentation, and tailoring marketing messages to specific customer segments. Explain how you would conduct A/B testing and refine strategies based on performance results for improved retention.

Express your passion for the home furnishings and interior design industry and your alignment with Havenly's mission. Discuss how this role will allow you to utilize your skills while contributing to a company that values beauty and comfort in homes, showcasing why it's the ideal fit for you.