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Head of Marketing

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About LangChain

LangChain was founded in early 2023 to help developers build context-aware reasoning applications. LangChain, open source software, is a framework that gives developers the building blocks to create production-ready applications with LLMs. LangSmith is our commercial, all-in-one SaaS platform that enables the end-to-end, development workflow for building LLM-powered apps. LangSmith is now trusted by the best teams building with LLMs, at companies such as Airbnb, ByteDance, Klarna, Google, Meta, Home Depot, and our 100+ paying enterprise customers.

Backed by some of the best venture capitalists, Benchmark and Sequoia, we have 10x’d our revenue last year and have big ambitions and are set up to build an enduring business.

About the role

If you’re a marketing leader driven by impact and want to build an iconic developer brand, this role is a unique opportunity. We’re a small team of ~50, punching above our weight — with hundreds of thousands of followers on our socials (LinkedIn, Twitter, GitHub) and 1M+ developers using our products.

As Head of Marketing, you will own the end-to-end marketing strategy at LangChain — building engaged audiences, crafting positioning and messaging, and driving pipeline for our growing GTM motion. At LangChain, we build for developers and offer a suite of products that can be used independently or stack together for greater impact. Our products resonate across industry verticals and customer profiles from native gen AI startups (Replit, Lovable) to the largest enterprises (Vodafone, Bridgewater, LinkedIn). The trio of a multi-product strategy, technical buyer, and breadth of audience makes marketing at LangChain both exciting and challenging. You’re a good fit if you rise to the occasion and like getting creative to stand out in a competitive, dynamic market.

This leader of LangChain will build a world-class marketing function and teams across:

Product Marketing – Craft multi-product, multi-audience messaging and positioning
Growth & Demand Gen – Drive awareness and pipeline through community building, education, and multi-channel campaigns
Marketing Ops – Build an engine for scale and data-driven decision making
Field & Event Marketing – Build community and interest through in-person and digital events, including industry conferences and our flagship event Interrupt
Brand & Communications – Strengthen our presence as a thought leader in AI through memorable, authentic brand and content

You’ll partner closely with Product and Sales to create go-to-market strategies that fuel adoption and revenue growth.

Key Responsibilities

Define and evolve LangChain’s brand, product messaging, and positioning to resonate with key audiences building in the AI agent space.
Establish and execute a full-funnel marketing strategy tailored to both developers and enterprises.
Oversee, enable, and goal growth marketing and demand generation, ensuring high-quality pipeline creation.
Set vision and goals for a high-performing marketing team — driving and optimizing results through rapid iteration and experimentation
Work cross-functionally with Product, Sales, and company leadership to align marketing with company objectives.

How to be successful in this role

10+ years in b2b marketing, with a strong foundation in product marketing. Big bonus for developer marketing experience
Experience marketing to multiple audiences, including enterprise Fortune 2000
Strong leadership experience, with a track record of building high performance teams
Excellent written and verbal communication for both internal and external audiences
Love for high-growth, fast-moving startup and scale up environments
Cross-functional partnership skills to collaborate closely with product and sales teams
Creative, get-stuff-done type. No task is too big and no task is too small.

Compensation & Benefits:

Competitive salary: $220,000 - $260,000. Commensurate with experience.

Average salary estimate

$240000 / YEARLY (est.)

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$220000K

$260000K

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What You Should Know About Head of Marketing, LangChain

LangChain is on the lookout for a Head of Marketing to join our innovative team based in San Francisco! If you’re a marketing leader eager to make a significant impact and help create a renowned brand for developers, this may be the perfect role for you. Founded in early 2023, LangChain has quickly grown to become a trusted open-source software framework for developers aiming to build context-aware reasoning applications. Our commercial platform, LangSmith, is already utilized by major companies including Airbnb, Google, and Meta, and we're excited about our ambitious trajectory ahead. As the Head of Marketing, you will be in charge of crafting and executing a comprehensive end-to-end marketing strategy that fosters engagement and drives pipeline growth. You’ll work on scaling our messaging and outreach for diverse audiences, from nascent AI startups to established enterprises. Your responsibilities will include defining LangChain’s brand identity and establishing strong positioning and messaging in the AI agent space. Additionally, you’ll lead a multi-faceted marketing team focused on product marketing, growth and demand generation, event marketing, and brand communications. Collaborating closely with Product and Sales teams, you will align marketing strategies with our overall business goals, ensuring that our marketing efforts effectively fuel adoption and revenue growth. If you thrive in a dynamic environment and enjoy the challenges of marketing a technical product, we want to hear from you!

Frequently Asked Questions (FAQs) for Head of Marketing Role at LangChain

What are the key responsibilities of the Head of Marketing at LangChain?

The Head of Marketing at LangChain is responsible for defining and evolving the brand and product messaging, executing a full-funnel marketing strategy, overseeing growth marketing and demand generation, and fostering collaboration across teams. This pivotal role involves creatively driving the marketing vision to effectively engage with both developers and enterprise customers.