Lead Marketing - Web3

As the Lead Marketing - Web3 at Hike, your key responsibilities will include crafting and executing innovative marketing strategies for our Web3 gaming product, building relationships with top-tier Web3 media, and nurturing communities on platforms like Discord and Telegram. You'll also be expected to develop compelling narratives around our products and create hype-worthy campaigns that generate user engagement.

To apply for the Lead Marketing - Web3 position at Hike, you should have a deep understanding of the Web3 landscape, proven experience in Web3 marketing strategies, and strong storytelling skills for various platforms. Experience in public relations, influencer marketing, and community management is a plus. Exceptional communication skills and a creative mindset are essential for this role.

Hike defines success for the Lead Marketing - Web3 role by your ability to establish our product as a thought leader in the Web3 gaming space. This includes crafting effective marketing strategies, securing impactful media placements, and driving community engagement through innovative initiatives. Your success will be measured by brand visibility, community sentiment, and the overall impact of your campaigns.

Working at Hike, you'll be immersed in a culture that prioritizes innovation, collaboration, and growth. Our core values, known as the Hike Code, emphasize a team-first attitude, customer obsession, and a fearless approach to exploring new ideas. You'll find yourself in a fast-paced environment where bold thinking and creativity are celebrated.

As Lead Marketing - Web3 at Hike, you will have ample opportunities for growth, both professionally and personally. You’ll engage with a diverse range of projects, expand your network within the Web3 community, and develop your skills in cutting-edge technologies. Our commitment to continuous improvement will empower you to take on new challenges and contribute significantly to Hike's success.

When answering this question, focus on a specific campaign you led. Describe the goals, strategies used, and the results achieved. Mention how you identified the target audience and what technologies or tools you leveraged to drive engagement, highlighting your role in each aspect.

Explain your approach to staying current with Web3 trends, such as following influential thought leaders, reading industry reports, or participating in relevant forums. Demonstrating a genuine passion for learning and adapting to change in this rapidly evolving landscape will show your commitment to the role.

Outline a structured approach to community building, including identifying your audience, creating engagement strategies (like AMAs or events), and leveraging platforms such as Discord. Emphasize the importance of authentic interactions and how you can foster loyalty among community members.

Discuss key performance indicators (KPIs) such as engagement rates, user acquisition costs, customer retention, and brand awareness metrics. Tailor your answer to how these metrics apply directly to the goals and strategies you’d implement at Hike.

Demonstrate your crisis management skills by outlining a clear plan: acknowledging the issue, addressing it transparently, and communicating with affected audiences respectfully. Stress the importance of maintaining trust with the community and using feedback to improve.

Mention specific tools you're proficient with, like Google Analytics for performance measurement, or social media management tools for engagement tracking. Highlight any Web3-specific tools you're familiar with that aid in campaign execution.

Discuss your storytelling process, from market research to understanding consumer pain points. Emphasize how you position the product in a way that resonates with your target audience, ensuring that the narrative aligns with the broader vision of Hike.

Explain your prioritization strategy, possibly involving a framework that assesses the impact and feasibility of each initiative. Highlight your ability to adapt and shift focus as needed to accomplish crucial goals and ensure high-quality outcomes.

Articulate how you leverage data insights to inform decisions, from campaign optimization to audience targeting. Discuss specific examples where data-driven approaches have led you to successful marketing outcomes.

Convey your excitement for the Web3 gaming space and how Hike's mission aligns with your personal and professional ambitions. Highlight the unique challenges and opportunities you see in this role and how your skills and values complement those of Hike.