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Social Content & Community Manager

Hey there! Thanks for stopping by. We’re Airtasker, the tech company that connects people who need to get things done with those who have the skills to do it.

Our mission is to empower people to realise the full value of their skills. This doesn’t just apply to those who use our product. It’s also for our whole team of go-getters who bring the product to life and deliver impact to our community on a daily basis. Because we believe work (and life) is always better when you truly know and appreciate your strengths and skills.

As the Social Content & Community Manager, you will develop and execute an organic content and community engagement strategy that aligns with Airtasker and OneFlare’s brand voices and business goals.  You will be responsible for capturing real-life marketplace stories - writing, filming and editing compelling content, and engaging with online communities to foster brand engagement, loyalty and advocacy. The role requires a creative individual who thrives in dynamic environments and can adapt content for multiple platforms, including Instagram, TikTok, YouTube, and LinkedIn.

What you'll do:

  • Lead the strategy – Develop and execute a content, channel, and engagement plan that aligns with brand goals and drives audience engagement.

  • Measure impact – Set KPIs and track performance to understand how social contributes to brand and digital strategies.

  • Create structure – Build centralised frameworks for content creation, sharing, and reporting across teams, territories, and channels.

  • Showcase real stories – Capture diverse real-world tasks to highlight Airtasker and Oneflare’s vibrant marketplaces.

  • Produce high-quality content – Film and edit short-form, long-form, and reel-style videos, either in-house (preferred) or via third-party partners.

  • Spotlight Taskers & customers – Conduct interviews to share inspiring, authentic stories.

  • Maximise content reach – Repurpose content across multiple platforms for engagement and impact.

  • Be the brand voice – Actively engage with online communities to foster discussions and maintain a positive brand presence.

  • Collaborate cross-functionally – Work closely with marketing, product, partnerships, and PR to align content with broader brand initiatives.

  • Amplify & optimise – Leverage organic and paid methods (with the Performance team) to boost content and track results across all markets.

We'd love to hear from you if you tick some of these boxes:

  • Social media pro – 3-5 years of experience in organic content strategy and social media marketing.

  • Platform expert – Deep understanding of best practices across Instagram, TikTok, YouTube, and LinkedIn.

  • Visual storyteller – Skilled in video production, photography, and editing (Adobe Premiere Pro, Final Cut Pro, Canva).

  • Data-driven – Familiar with analytics tools to track content performance and optimize engagement.

  • Community builder – Experience in influencer marketing, UGC, and growing online communities.

  • Trendspotter – Strong grasp of viral content strategies and emerging social trends.

  • SEO-savvy – Ability to craft content optimized for discoverability.

  • Strategic thinker – Skilled at managing content calendars and executing impactful campaigns.

  • Collaborative & organised – Strong project management skills and ability to work cross-functionally.

  • Creative problem solver – Quick to adapt to new trends and challenges in a fast-paced environment.

Our People Experience:

Our people team at Airtasker are dedicated to designing an industry leading people experience. This means creating an environment where you are empowered to do your best work and realise the full potential of your skills.


Thriving

  • Hybrid working - when it comes to working, there’s no “one size fits all” approach, with Airtasker you choose the environment that helps you do your best work.

  • Airtime - welcome to no Slack and meeting-free Fridays! Airtime is designed so we regularly have dedicated focus time for work and personal growth.

  • Recharge days - each quarter we have a company-wide Recharge Day, equivalent to 4 additional days of leave per year. It’s a day for everyone when the world can wait and self-care takes centre stage.

  • Wellbeing support - our Employee Assistance Program provides confidential access for our people to GPs, dieticians, counselling and mental health specialists, providing essential support whenever needed.

  • Airpowerment Fund - we provide a $500 allowance to spend on anything that supports your growth, health & wellbeing

Rewarding

  • Airtasker credits - it’s a great feeling to get things done. Even greater when you get $800 worth of credits every year to help you check off your to-do list and connect with our community of Taskers.

  • Fair and equitable pay - this is a core commitment to our people. Every year we review industry data to ensure our compensation framework supports everyone to be recognised for the full value of their skills.

  • Tenure leave - To celebrate our people’s commitment to Airtasker, we offer tenure leave starting from your 3rd anniversary with the company. This begins with 3 extra days of leave per year, gradually increasing to a maximum of 5 days per year.

Belonging

  • DAREtasker - join our Diversity, Equity and Inclusion committee! Every month we meet to create meaningful and impactful programs of work that embrace belonging at Airtasker.

  • Celebration swap - not everyone celebrates the same things. That’s why, at Airtasker, you can swap national, state or territory public holidays for the ones that matter to you.

Growing

  • Learning and development - learning at Airtasker is on the job, guided by managers, enhanced by peers and led by ourselves. We deliver learning programs and budget allowances to invest in your growth.

  • 360 performance reviews - feedback is a gift. Every year we run 360 reviews across the business to recognise achievements and promote personal growth.

  • Volunteer leave - Our team members can take a day each year to lend a helping hand and support a cause they are passionate about.

Celebrating

  • Awards - and the winners are… our go-getters! Whether it’s our peer-nominated quarterly Values Awards or our periodic Go-Getter Spirit Award, we love celebrating our people and spreading good energy.

  • Vibe committee - good vibes only! Our Vibe Committee delivers events that hit the sweet spot of bringing us all together to enjoy each other’s company whether you’re local or remote.

  • Birthday leave - All of our people get an extra day of leave during their birthday week to take time away from work to celebrate.

At Airtasker we believe in culture add - that each person is different and has their own background, learnings and unique experiences that can add to the Airtasker cultural tapestry. We pride ourselves on our inclusive culture, and encourage applications from people of all backgrounds.

To all recruitment agencies and talent suppliers: Airtasker does not accept unsolicited resumes. Airtasker is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to our job postings or directly to our managers. If you are on our supplier list and have terms in place, ensure you work alongside our internal TA team and do not send resumes directly to managers.

#LI-TR1 #LI-Hybrid

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Average salary estimate

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What You Should Know About Social Content & Community Manager, Airtasker

Hey there! Thanks for stopping by. We’re Airtasker, the tech company connecting people who need to get things done with those who have the skills to do it. Our mission is to empower everyone to realize their full potential. As the Social Content & Community Manager at Airtasker in Sydney, you’ll have the unique opportunity to develop and execute a vibrant organic content and community engagement strategy that aligns with our brand voice and business objectives. Capturing real-life marketplace stories through engaging writing, filming, and editing will be your forte as you connect with online communities to nurture brand loyalty. You’ll lead strategy, measure the impact of social media efforts, and create structured frameworks for content sharing. Collaborating with cross-functional teams, you’ll spotlight our fantastic Taskers and customers while optimizing content for platforms such as Instagram, TikTok, YouTube, and LinkedIn. If you’re a social media pro with a flair for visual storytelling, community building, and data-driven strategy, then you might just be the creative mind we’re searching for! Join our mission and help us make work (and life) better for everyone by showcasing the skills and successes of our vibrant marketplace.

Frequently Asked Questions (FAQs) for Social Content & Community Manager Role at Airtasker
What are the responsibilities of a Social Content & Community Manager at Airtasker?

As a Social Content & Community Manager at Airtasker, your main responsibilities will include developing and executing engaging content strategies, creating high-quality videos and stories that reflect our brand's voice, and fostering an active online community. You'll work closely with marketing and other teams to ensure content aligns with company objectives while tracking performance metrics to evaluate success.

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What qualifications are needed for the Social Content & Community Manager position at Airtasker?

To excel as the Social Content & Community Manager at Airtasker, you will ideally have 3-5 years of experience in social media marketing and organic content strategy. Familiarity with platforms like Instagram, TikTok, YouTube, and LinkedIn is crucial. Skills in video production and editing, along with knowledge of analytics tools for measuring content performance, will be significant assets.

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How does Airtasker promote diversity and inclusion within the Social Content & Community Manager role?

Airtasker is committed to fostering an inclusive culture and encourages applicants for the Social Content & Community Manager position from all backgrounds. We have a dedicated Diversity, Equity, and Inclusion committee that works each month to implement programs promoting belonging and cultural diversity within the workplace.

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What type of content will the Social Content & Community Manager at Airtasker create?

In your role as Social Content & Community Manager at Airtasker, you'll be responsible for producing a diverse range of content, including short-form and long-form videos, photography, and engaging stories that highlight the experiences of our Taskers and customers. Repurposing content across multiple platforms will also be key to maximizing engagement.

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What does the work environment at Airtasker look like for a Social Content & Community Manager?

The work environment at Airtasker is dynamic and supportive, with options for hybrid working. We believe in providing our team with ample focus time and prioritizing personal growth. As a Social Content & Community Manager, you'll enjoy a culture that values creativity, collaboration, and a healthy work-life balance.

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Common Interview Questions for Social Content & Community Manager
Can you describe your experience with organic content strategy?

When answering this question, highlight specific campaigns you've led that increased engagement or community interaction. Discuss how you tailor strategies for different platforms and the results you've achieved, keeping the focus on your contributions and learnings in organic content marketing.

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How do you approach creating content for multiple platforms?

To approach content creation for various platforms, emphasize your understanding of each platform's audience and best practices. Discuss how you adapt messaging and visuals to engage audiences on platforms like TikTok, Instagram, and LinkedIn differently, while ensuring brand consistency.

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What methods do you use to measure the success of your campaigns?

Discuss your experience in setting and tracking KPIs. Share specific tools you use for analytics and how you adjust strategies based on performance data, citing examples of successful campaigns you've improved through analysis.

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How do you maintain a brand voice across various online channels?

To maintain a cohesive brand voice, explain how you create guidelines that outline tone, messaging, and visual style. Mention your experience collaborating with teams to ensure everyone adheres to the established voice and makes adjustments when entering different community discussions.

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Can you give an example of a successful community engagement initiative you led?

This is your opportunity to showcase your achievements. Describe a specific initiative, the goals, how you executed it, and the results, focusing on the positive impact it had on the community and brand loyalty.

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How do you stay updated on social media trends?

Share how you actively follow industry leaders, read blogs, and engage with communities to keep your knowledge of current trends fresh. Discuss how you implement new trends into your content strategy and measure their effectiveness.

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Describe your video production experience.

When answering this question, talk about the technical skills you have, such as filming, editing, and producing content. Mention the software you are proficient in, like Adobe Premiere Pro or Final Cut Pro, and share examples of video projects you've completed that align with a brand's narrative.

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How do you build relationships with online communities?

Explain your approach to engaging community members by sharing helpful information, participating in discussions, and addressing questions or concerns. You can highlight personal experiences that illustrate how your efforts led to stronger community ties.

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What role do you think social media plays in building brand advocacy?

Discuss the importance of authentic engagement and how social media fosters community connection. Share your insights on how to leverage user-generated content and testimonials to create advocates within the community.

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In your opinion, what makes compelling content on social media?

Provide insights into what you believe makes content engaging, such as storytelling, relatability, and visual appeal. Cite successful examples and what you would do differently for various audiences, always tying back to how compelling content drives engagement and loyalty.

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Full-time, hybrid
DATE POSTED
March 27, 2025

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