Technical Lead - Salesforce Marketing Cloud

At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone. 

We use these values to fuel superior results: 
 

Lock arms 
We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good. 

Show hustle 
We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional. 

Embrace change 
From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next. 

Elevate empathy 
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability. 

Never settle 
We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas. 
  
But enough about us. Let’s talk about you.  

As a Technical Lead for Salesforce Marketing Cloud at Horizontal Digital, you will be a demonstrated leader in technical architecture and design, integration strategies, and the delivery of Marketing Cloud projects. In this critical role, you will drive client success by prescriptively shaping the technical approach and leading project teams to deliver innovative, data-driven customer engagement solutions. Collaborating closely with stakeholders, you will define the technical vision, drive solution design, and ensure seamless integration of Salesforce Marketing Cloud with broader enterprise systems. Your expertise in automation, journeys, data management, personalization, and marketing automation strategies will enable organizations to maximize the value of their marketing investments and transform customer experiences.
 

What you’ll do:   

• Facilitate and lead technical discovery workshops to document detailed architecture, data management, integration requirements, and automation strategies for Salesforce Marketing Cloud. 

• Synthesize complex business and technical requirements into actionable and comprehensive solution designs while collaborating with technical and functional teams for documentation and implementation. 

• Assess current-state marketing ecosystems, subscriber management frameworks, and journey automation processes, and define future-state architecture with a gap analysis across people, processes, and technology. 

• Refine, design, and configure data models within Marketing Cloud, ensuring alignment with subscriber journeys, personalization strategies, and SFMC best practices. 

• Collaborate with cross-functional teams to design and implement integration strategies using APIs, ETL tools, and middleware solutions to connect SFMC with Salesforce Core, Data Cloud, and other platforms. 

• Oversee the execution of User Acceptance Testing (UAT) to ensure solutions meet client expectations and deliver quality standards. 

• Serve as the primary technical point of contact for clients, providing enablement training on Salesforce Marketing Cloud features and driving adoption. 

• Advocate for data governance, regulatory compliance (e.g., GDPR, CCPA), and email deliverability best practices. 

• Support pre-sales activities, including scoping, solution estimation, and proposal development in collaboration with Sales and Go-to-Market teams. 

• Contribute to organizational growth by creating thought leadership content, building reusable assets, delivering internal training, and mentoring teams to scale SFMC expertise. 

• Manage multiple client engagements simultaneously, ensuring effective time allocation between billable utilization and team leadership responsibilities. 

Who you are:   

• You are passionate about marketing technology and have a deep understanding of Salesforce Marketing Cloud and its capabilities. 

• You excel at designing and implementing data-driven marketing solutions that deliver personalized customer experiences. 

• You enjoy collaborating with stakeholders to translate complex requirements into actionable solutions. 

• You thrive in client-facing roles, building trust and delivering value to senior stakeholders and cross-functional teams. 

• You are detail-oriented, with a focus on quality, scalability, and adherence to best practices in Marketing Cloud implementations. 

• You are an effective mentor, guiding teams to success while fostering a culture of continuous learning and innovation 

• You thrive in fast-paced, agile environments and demonstrate the flexibility to manage shifting priorities, ambiguity, and multiple client engagements. 

What you bring: 

• 5+ years of client-facing consulting/professional services experience. 

• 5+ years of experience designing, refining, and implementing Salesforce Marketing Cloud solutions including Marketing Cloud Engagement, Marketing Cloud Personalization and Marketing Cloud Intelligence. 

• Proven expertise in data migration, including transferring subscriber data, marketing assets, automation workflows, and configurations from legacy systems to Salesforce Marketing Cloud. 

• Proficiency with Salesforce Marketing Cloud Studios (Email, Mobile, Journey Builder, etc.), AMPscript, SQL, and APIs. 

• Strong expertise in data modeling, personalization, and marketing automation strategies. 

• Experience integrating Marketing Cloud with Salesforce Core, Data Cloud, or external platforms. 

• Salesforce certifications, including Marketing Cloud Developer, Marketing Cloud Administrator, and Marketing Cloud Consultant (additional certifications are a plus). 

• Proven ability to manage senior client stakeholders, including C-level executives, with a focus on business outcomes. 

• Solid stakeholder management and communication skills, capable of articulating transformation journeys and delivering measurable results. 

• Ability to guide and mentor technical teams to achieve desired outcomes. 

• Bachelor’s degree preferred; advanced degrees are a plus 

Keywords: Salesforce Marketing Cloud (SFMC), Technical Lead, Marketing Automation, Data-Driven Solutions, Integration Strategies, Journey Builder, Personalization, Data Management, API Integration

The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.