Job details

Loyalty Planner

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Additional Considerations (if any):

At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.

Job Description:

Job Title: Loyalty Planner

Department: Marketing

FSLA: Exempt

General Function

The Loyalty Planner is responsible for developing, executing, and optimizing customer loyalty program to drive customer retention, engagement, and brand advocacy. This role involves analyzing customer data, coordinating marketing campaigns, and ensuring seamless program operations to enhance customer experience and increase brand loyalty.

Core Competencies

Customer focused
Results oriented
Growth mindset
Professional

Reporting Relations

Accountable and Reports to: Director, Loyalty & Marketing Analytics

Positions that Report to This Role:

None

Primary Duties and Responsibilities

Loyalty Program Strategy & Execution

Assist in designing and implementing customer loyalty programs that align with business objectives.
Develop promotional campaigns, rewards structures, and engagement strategies to enhance customer lifetime value.
Collaborate with marketing, product, and ops teams to ensure program alignment with overall brand strategy.

Data Analysis & Performance Tracking

Analyze customer behavior, purchase patterns, and program effectiveness using data analytics tools.
Monitor key performance indicators such as customer retention rate, repeat purchases, and redemption rates.
Provide insights and recommendations to optimize loyalty initiatives based on data-driven findings.

Campaign Management & Communication

Plan and execute loyalty marketing campaigns, including email, SMS, app notifications, and in-store promotions.
Work closely with creative teams to develop compelling content and promotional materials.
Ensure consistency in messaging and branding across all loyalty program touchpoints.

Customer Engagement & Experience

Enhance customer interactions by developing personalized rewards and exclusive experiences.
Gather customer feedback and work with internal teams to improve program offerings.
Manage program-related inquiries and resolve customer issues effectively.

Operational & Budget Management

Oversee loyalty program logistics, including rewards fulfillment, partnerships, and vendor relationships.
Manage program budgets and ensure cost-effective implementation.
Identify potential cost-saving opportunities while maintaining program quality.

Knowledge, Skills, Abilities, and Worker Characteristics

Must be detail oriented, a self-starter and enjoy working in a fast-paced environment
Excellent leadership, team building, and problem-solving skills
Ability to manage multiple tasks at once and meet deadlines
Experience in campaign design and management
Strong project management skills

Experience and Education

Bachelor’s or Master’s degree in Marketing, Business, or a related field
5+ years of marketing experience including experience in loyalty program management
Strong understanding of customer data analytics, and personalization strategies.
Experience with loyalty platforms, CRM systems, and digital marketing tools.
Proven track record of driving revenue growth through innovative marketing strategies
Experience managing and scaling marketing teams in a fast-paced environment
Experience in grocery retail is a plus

Supervisory Responsibilities (Direct Reports):

None

Physical Requirements

This position may require some traveling and overnight stays.
Visual requirements include ability to see detail at near range with or without correction
Must be physically able to exert up to 20 pounds of force occasionally; exert up to 10 pounds of force to move objects as well as perform sedentary work
Must be able to perform the following physical activities: kneeling, crouching, reaching, handling, grasping, feeling, talking, hearing, and repetitive motions.

Working Conditions

The duties of this position are performed in a general office setting. There is frequent pressure to meet deadlines and handle multiple tasks a day.

Equipment Used to Perform Job

Laptop, telephone, copier, fax, printer, PC/Mac with Microsoft Office programs and other software relevant to the position

Contacts

Has frequent contact with company officers and office personnel in other departments related to the position. Has frequent contact with vendors and stores.

Confidentiality

Has access to confidential information

Are you ready to smile, apply today.

Average salary estimate

$90000 / YEARLY (est.)

min

max

$80000K

$100000K

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What You Should Know About Loyalty Planner, Hy-Vee

At Hy-Vee, we're all about the smiles – and trust us, they come from having a dedicated team committed to making each customer experience memorable. We're on the lookout for a passionate Loyalty Planner to join our dynamic Corporate Office team in West Des Moines, IA. In this role, you will play a pivotal part in driving customer loyalty through innovative programs designed to enhance retention and encourage engagement. Your day-to-day will involve diving into customer data to uncover insights, crafting compelling marketing campaigns, and ensuring our loyalty program evolves seamlessly. If you're adept at analyzing customer behavior and have a knack for developing personalized rewards, this position will allow you to shine. You’ll collaborate with marketing teams to align our loyalty offerings with Hy-Vee's overall brand strategy, ensuring our customers recognize the value and benefits of being part of our family. With flexible thinking and a results-driven approach, you'll track the performance of our initiatives, monitoring metrics like retention rates and redemption effectiveness. You won’t be working in isolation; interaction with various teams and departments will be key as you manage the communication around loyalty initiatives and optimize our programs based on direct feedback and data. If you have at least 5 years of marketing experience, including loyalty program management, and are excited about the grocery retail landscape, we want to meet you. Come be a vital part of our mission to create a customer-first culture at Hy-Vee, where your innovations and strategies truly matter.

Frequently Asked Questions (FAQs) for Loyalty Planner Role at Hy-Vee

What are the main responsibilities of a Loyalty Planner at Hy-Vee?

As a Loyalty Planner at Hy-Vee, your main responsibilities will include designing and executing customer loyalty programs, developing promotional strategies, analyzing customer data to track program effectiveness, and coordinating marketing campaigns across various platforms. Your contributions will play a crucial role in enhancing customer retention and engagement, ultimately driving brand loyalty.