Digital Marketing Manager, Copperleaf

IFS is a billion-dollar revenue company with 6000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

Copperleaf is the world’s leading AI powered Asset Investment Planning (AIP) solution, enabling organizations to make better decisions – faster, smarter and with more confidence.

Together Copperleaf and IFS offer the first end-to-end asset lifecycle management solution. Underpinned by Industrial AI, the combining of Copperleaf and IFS will allow our asset intensive customers to deliver on their moment of service through strategic allocation and execution of CAPEX and OPEX; balancing expenditure, business objectives, risk and optimal asset performance.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Copperleaf, an IFS company, is seeking a well-experienced Digital Marketing Manager to join our dynamic team. The ideal candidate will possess a deep understanding of digital marketing strategies and tactics, with a proven track record of driving results and demand generation in a fast-paced environment. You will be responsible for developing and executing comprehensive digital marketing campaigns to achieve our business objectives.

This position is open to applicants located in both the US and Canada, preferably central to east coast time zone. 

Responsibilities

• Campaign Management: Plan, execute, and optimize multi-channel digital marketing campaigns across various platforms including but not limited to social media, search engines, email, and display advertising. Monitor campaign performance metrics and adjust strategies as needed to ensure maximum ROI.
• Performance Analysis: Conduct regular analysis of key performance indicators (KPIs) to evaluate the effectiveness of digital marketing initiatives and ensure demand generation. Generate insights and recommendations for continuous improvement and optimization of campaigns.
• Technology Utilization: Stay abreast of emerging trends and technologies in digital marketing tools and platforms. Evaluate and implement new technologies to enhance campaign performance, streamline processes, and drive innovation.
• Stakeholder Communication: Communicate regularly with senior leadership and key stakeholders to provide updates on digital marketing initiatives, performance metrics, and strategic recommendations. Collaborate effectively to align digital marketing efforts with overall business objectives.
• Oversee website updates to landing pages in support of demand generation campaigns
• Assist in executing demand generation tactics – including webinars, content syndication and account-based marketing initiatives

• >5 years of experience in digital marketing, with a focus on strategy development, campaign management within the technology, software, or B2B industry.
• Proven track record of successfully driving digital marketing campaigns that deliver measurable results.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Creative thinker with a passion for innovation and staying ahead of industry trends.
• Strong organizational skills and ability to manage multiple projects simultaneously in a fast-paced environment.
• Flexibility to adapt to changing priorities and business needs.
• Exceptional communication and presentation skills with the ability to confidently interact with both internal stakeholders and customers.
• Collaborative mindset and the ability to build effective relationships across all levels of the organization.
• Fluent written and verbal English.

Why Copperleaf?

• Join a forward-thinking company that values innovation and sustainability.
• Work with a talented and passionate team dedicated to making a positive impact.
• Competitive salary and benefits package.
• Opportunities for professional growth and development.

What We’re Offering
100,000-120,000 base + bonus
•    Flexible paid time off, including sick and holiday 
•     Medical, dental, & vision insurance 
•     401K with Company contribution 
•     Flexible spending accounts 
•     Life insurance and disability benefits 
•     Tuition assistance 
•     Community involvement and volunteering events 

At IFS you will work in a growing, global enterprise software company where informal hierarchies promote simplicity and trust with responsibility. We strive to deepen our expertise by taking on challenging and varying work assignments in a collaborative environment together with committed colleagues.

With professionalism and a strong customer focus in everything we do, from R&D to Sales and Consultancy, we are proud to serve world-class customers all over the globe with our leading products.

If you want to change the status quo, we'll help you make your moment. Join Team Purple. Join IFS.

We believe that coming together as a community, in person, is important for innovation, connection and fostering a sense of belonging. Our roles have the right balance of remote and in-office working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.