Senior Content Specialist

As a Senior Content Specialist at iGenius, you will develop strategic content that supports our sales and marketing initiatives across various formats including presentations, white papers, and reports. You will collaborate with the marketing and product teams to ensure our messaging aligns with business goals and resonates with our audience.

To excel as a Senior Content Specialist at iGenius, candidates should have at least 3 years of experience in content creation, particularly in tech. Excellent storytelling and writing skills are vital, along with proficiency in presentation design tools. Familiarity with AI and data science is a plus, ensuring technical accuracy in your content.

While there is no strict educational requirement, candidates for the Senior Content Specialist position at iGenius typically have a degree in marketing, communications, or a related field. Experience in consulting or tech industries will be advantageous.

iGenius offers various learning opportunities for its Senior Content Specialists, including a specific training budget for books and online courses. We believe that ongoing education enhances team performance and individual growth.

Fluency in both Italian and English (B2+) is required for the Senior Content Specialist position at iGenius, as our marketing materials are created for a diverse, multilingual audience.

When creating content for technical subjects, I focus on understanding the core concepts and the target audience. I break down complex ideas into simple, engaging narratives and use relatable examples and visuals to enhance understanding.

One successful content project involved creating a series of white papers that highlighted our AI solutions' impact on specific industries. I collaborated with technical teams to ensure accuracy and tailored the messaging to address the pain points of our target audience.

I have experience using various tools like Google Docs for writing, Canva for design, and Trello for project management. For presentations, I’m proficient in PowerPoint, Keynote, and Google Slides to create visually compelling materials.

I measure the effectiveness of content through analytics tools that track engagement metrics like time spent on page, downloads, and shares. I also gather feedback from sales teams and audience surveys to assess the content's impact.

To identify content gaps, I perform regular audits of existing materials, analyze competitor content, and solicit input from sales and customer support teams. Surveys and feedback tools are also helpful in understanding what the audience seeks.

I ensure consistency in tone and messaging by developing comprehensive style guides and collaborating closely with colleagues across departments. Regular training and consistent communication help keep everyone aligned.

Collaboration is crucial in the content creation process, as it brings diverse perspectives and expertise to the table. I often work with marketing, product, and technical teams to develop materials that are not only engaging but also informative and accurate.

Certainly! I once received feedback on a product brochure indicating it was too technical for the target audience. I worked closely with the sales team to reframe the language, simplifying the content while maintaining essential information.

I stay updated on industry trends by subscribing to reputable newsletters, participating in webinars, and following thought leaders on social platforms. Networking with peers also helps me learn about emerging trends and practices.

My approach to writing persuasive content involves understanding the audience's needs and motivations. I focus on clear messaging, strong calls to action, and the benefits of the solutions being presented to encourage reader engagement.