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Director of Social & Digital Media Strategy

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Description

As Christianity Today’s (CT) Director of Social & Digital Media Strategy, you will play a pivotal role in driving the growth and impact of CT’s social media presence, expanding the reach of podcasts and video-first content, and exploring innovative channels to engage new audiences. Keeping a close connection with the Christian creator space, the Director will keep a pulse on emerging strategies, cultural trends, and the broader content environment. Collaborating closely with the CT Media and Editorial teams, this role will be a key member of the marketing team with a focus on growing audience awareness, engagement and acquisition.

Lead Multimedia Strategy and Execution: Develop and oversee CT’s podcast, video and social media strategy across the organization, aligning it with marketing objectives and exploring new platforms to increase audience awareness, engagement, and acquisition.
Grow CT Media Audiences: Partner with the CT Media team to expand the reach of podcasts and video content, defining priorities for content creation, strategic direction, and implementation of campaigns that drive awareness, audience growth and monetization opportunities.
Engage with the Christian Creator Space: Build relationships with Christian thought leaders and faith-adjacent content creators, monitor cultural trends, and leverage insights to inform strategies and partnerships.
Collaborate and Innovate: Work cross-functionally with Marketing, Media, and Editorial teams to create cohesive messaging, test new ideas, and drive platform growth using data-driven insights.
Monitor Trends and Measure Impact: Stay ahead of technology, podcast growth and social media trends, evaluate performance metrics, and adapt strategies to ensure measurable, scalable results that align with organizational goals.

Requirements

The ideal candidate is a self-driven, strategic thinker with a passion for Christian audiences through innovative social media and multimedia strategies. You are deeply connected to the Christian creator space, possess a collaborative mindset, and thrive in a fast-paced, mission-driven environment.

Qualifications

Minimum 5-7 years of experience in social media strategy, multimedia marketing, or related roles with proven success in audience growth
Experience with podcasts and other multimedia platforms, driving engagement and audience development
Strong understanding of the Christian creator space, including influencers, cultural trends and audience development
Data-driven mindset with experience analyzing campaign performance and optimizing strategies
Exceptional communication skills and ability to collaborate across teams
Experience managing influencer relationships is a plus

Essential Traits

Spiritual Maturity – You strive to represent Christ in all you do, aiming to give God the glory for every success and relying on Him to overcome challenges.
Entrepreneurial – You take initiative, embrace the unknown, and seek innovative solutions to create meaningful impact.
Self-Motivated – You have a consistent drive to achieve your personal and professional goals.
Culturally Engaged – Keen awareness of trends and voices shaping the Christian content landscape.
Results-Oriented – Passionate about delivering measurable outcomes aligned with organizational goals.
Humility – You are coachable, acknowledging your own strengths and weaknesses, and willing to accept feedback and adapt accordingly.

Additional Information

Benefits

Christianity Today offers a comprehensive benefits package
Check out our careers page to learn more

Employment Details

CT headquarters are located in Wheaton, Illinois
Work Location: Fully Remote, some travel may be required
Type: Full Time, 37.5 hour workweek
Classification: Salaried, Exempt FLSA status

Exact compensation may vary based on experience, skills, and location.

Average salary estimate

$90000 / YEARLY (est.)

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$80000K

$100000K

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What You Should Know About Director of Social & Digital Media Strategy, Christianity Today

As the Director of Social & Digital Media Strategy at Christianity Today (CT), you'll be stepping into a dynamic role that has a significant impact on the organization's growth and outreach. Your principal aim will be to amplify CT's social media presence while expanding our innovative content avenues, specifically focusing on podcasts and video-first initiatives. You'll immerse yourself in the Christian creator space, staying attuned to the latest cultural trends and pivotal strategies within the content landscape. Collaborating closely with the Media and Editorial teams, you will be at the forefront of our marketing effort, striving to elevate audience awareness, engagement, and acquisition. By developing a robust multimedia strategy and execution plan, you’ll work to build and strengthen CT's podcast and social media strategy, aligning it with our marketing objectives. Your expertise will drive the growth of our audience through strategic partnerships and innovative content strategies. You'll actively engage with Christian thought leaders, leveraging your insights to establish meaningful relationships that resonate within the community. With a data-driven mindset, you'll monitor trends, evaluate performance metrics, and adapt strategies to align with our organizational goals. If you're passionate about using social media to connect with Christian audiences and possess the strategic acumen needed in this role, we encourage you to explore this exciting opportunity with us at Christianity Today.

Frequently Asked Questions (FAQs) for Director of Social & Digital Media Strategy Role at Christianity Today

What are the responsibilities of the Director of Social & Digital Media Strategy at Christianity Today?

The Director of Social & Digital Media Strategy at Christianity Today will lead the multimedia strategy for podcasts, video, and social media, ensuring alignment with marketing objectives. You will also focus on audience growth through strategic partnerships and content creation while staying engaged with trends within the Christian creator space.