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Digital Marketing Manager, SEO - job 1 of 2

Location: This role is a remote role.

Onwards Together!

Illumio, the pioneer and market leader of Zero Trust segmentation, prevents breaches from becoming cyber disasters. Illumio protects critical applications and valuable digital assets with proven segmentation technology purpose-built for the Zero Trust security model. Illumio ransomware mitigation and segmentation solutions see risk, isolate attacks, and secure data across cloud-native apps, hybrid and multi-clouds, data centers, and endpoints, enabling the world’s leading organizations to strengthen their cyber resiliency and reduce risk.  

Illuminate the future with Illumio and join a team that’s passionate about developing cutting-edge security solutions that protect the world's most critical assets. 

Our Team's Vision:

Our Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team. As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware. 

Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company. Join one of the industry's most creative and dynamic teams, where you'll discover opportunities to excel, be empowered to set ambitious goals and define your path to success! 

Your Impact:

  • Serve as our in-house SEO expert.
  • Continually audit sites and performance to identify areas needing SEO improvements.

  • Prioritize SEO initiatives and execute on an SEO roadmap.

  • Write product stories, join grooming sessions, and provide guidance throughout implementation.

  • Build on the current SEO strategy and roadmap and own the execution.

  • Develop and monitor site analytics reports, perform tests, and track effect on KPIs.

  • Work closely with product management, developers, marketing, and content partners to drive traffic generating initiatives across the organization.

  • Manage and Partner with SEO Agency.

  • Help align SEO work between content, digital, web, and campaigns teams.

  • Translate SEO data into actionable insights for content, ads, and webpages.

  • Share SEO “thought leadership” algorithm updates and on-going best practices.

Your Toolkit:

  • Bachelor’s degree from an accredited, not-for-profit University or College.

  • 4+ years of experience in Search Engine Optimization roles.

  • Metrics-driven and ability to create reports tracking and analyzing SEO performance.

  • Experience in SEO/Analytics tools such as: Google Analytics, Google Search Console, Google Tag Manager, SEMRush, AHREFs, Screaming Frog, etc.

  • Great at keyword research and discovering new opportunities to drive traffic.

  • Understanding of how site architecture affects SEO.

  • Understanding of the components of Core Web Vitals, their effect on SEO, and how to improve them.

  • Experience creating detailed user stories and product specifications for development.

  • Strong verbal and written communication skills.

  • Self-motivated and action oriented.

  • Experience with A/B Testing tools & software.

  • Deep knowledge of CMS Systems: Webflow, Wordpress, Drupal, etc.

Pay Range:

$ 129,000 - $155,000 USD

The pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, location, experience, knowledge, skills, abilities, as well as internal equity, alignment with market data, or applicable laws.

Benefits:

At Illumio we offer a wide range of benefits to our eligible team members. Our benefit programs vary by location and can include Medical, Dental, Vision Coverage – Health and Dependent Savings Accounts – Life and Disability Programs – Paid Parental Leave – Voluntary Benefit Programs – Company Sponsored Wellness Program – Wellness Reimbursement Program - Retirement Savings – Equity Opportunities – Paid time off and Paid Holidays – Employee Incentive Program.#LI-GP1 #LI-HYBRID

Our Commitment: 

Illumio believes that an environment of unique backgrounds, experiences, viewpoints, and individual contributions drives our success and makes us stronger together. We are dedicated to creating and maintaining a diverse culture and emphasizing inclusion and belonging.

All official job offers from our company are extended directly by our recruitment team and will be sent through an official DocuSign document for your review and signature. Please be aware that we do not ask for any personal information in the process of extending offers of employment, such as financial details or social security numbers. Upon acceptance of any offer, we will request such information as part of the onboarding process prior to or on your first day of employment, and only after completing a background check through an authorized third-party vendor. If you receive any communication asking for personal details outside of these processes, please contact us immediately to verify the authenticity of the request. Your security is important to us, and we are committed to a safe and transparent hiring experience. 

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CEO of Illumio
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Andrew Rubin
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Average salary estimate

$142000 / YEARLY (est.)
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$129000K
$155000K

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What You Should Know About Digital Marketing Manager, SEO, Illumio

Are you ready to take your Digital Marketing career to new heights? Join Illumio, the pioneering leader of Zero Trust segmentation, as our new Digital Marketing Manager, SEO! In this remote role based in Los Angeles, California, you'll be the driving force behind our SEO initiatives. Your expertise will be essential in optimizing our digital presence and ensuring that our innovative cybersecurity solutions reach organizations worldwide. You'll dive into site audits, analytics, and performance tracking, helping us uncover actionable insights to enhance our marketing strategies. Collaborating with talented teams across the company, you'll shape our SEO roadmap and guide content creation. With a deep understanding of SEO tools and strategies, you'll help transform our online presence into a traffic-generating powerhouse. At Illumio, we're not just about work, but about building a vibrant culture that thrives on creativity and collaboration. If you're passionate about digital marketing and eager to contribute to a team protecting critical assets against cyber threats, we want to hear from you!

Frequently Asked Questions (FAQs) for Digital Marketing Manager, SEO Role at Illumio
What are the main responsibilities of the Digital Marketing Manager, SEO at Illumio?

As the Digital Marketing Manager, SEO at Illumio, your primary responsibilities include serving as the in-house SEO expert, conducting continuous audits of our sites and performance, prioritizing SEO initiatives, and executing on a detailed SEO roadmap. You'll collaborate with various internal teams to drive traffic-generating initiatives, ensuring that our innovative solutions in cybersecurity reach the right audience.

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What qualifications are required for the Digital Marketing Manager, SEO position at Illumio?

To qualify for the Digital Marketing Manager, SEO role at Illumio, candidates should possess a Bachelor’s degree from a recognized institution and have at least 4 years of relevant experience in Search Engine Optimization. Proficiency with SEO/Analytics tools, strong communication skills, and a metrics-driven approach to SEO performance tracking are crucial for success in this position.

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How does Illumio's Digital Marketing team impact the company's success?

The Digital Marketing team at Illumio plays a vital role in illuminating and evolving the global brand, driving revenue, and empowering the Sales team. By focusing on innovative SEO strategies and collaborating across departments, the team helps in preventing cyberattacks and mitigating ransomware impacts, ultimately contributing to the company's vision of strengthening overall cyber resilience.

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What skills are essential for the Digital Marketing Manager, SEO role at Illumio?

Essential skills for the Digital Marketing Manager, SEO role at Illumio include expert knowledge of SEO techniques, strong analytical abilities to monitor performance and drive improvements, excellent communication skills for collaboration across teams, and experience with various SEO tools such as Google Analytics, SEMRush, and others. A passion for digital marketing and a proactive, action-oriented mindset are also important.

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What is the pay range for the Digital Marketing Manager, SEO at Illumio?

The pay range for the Digital Marketing Manager, SEO position at Illumio is between $129,000 and $155,000 USD. This guideline takes into account various factors such as job responsibilities, education, location, and individual experience, ensuring a fair and competitive compensation package for successful candidates.

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Common Interview Questions for Digital Marketing Manager, SEO
Can you explain your experience with SEO tools relevant to the Digital Marketing Manager role?

In responding to this question, highlight your experience with tools such as Google Analytics, SEMRush, and Ahrefs. Discuss specific projects where these tools helped you optimize SEO strategies successfully and increased organic traffic, showcasing measurable results.

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How do you prioritize SEO initiatives in your current or past role?

When addressing this question, emphasize your analytical approach. Talk about how you assess site performance data, review competitor strategies, and identify high-impact areas for improvement. Providing a specific example of a successful initiative can further illustrate your process.

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What methods do you use to stay updated on SEO best practices and algorithm changes?

Discuss your commitment to continuous learning by following reputable SEO blogs, participating in webinars, and networking with industry professionals. Mention any communities or conferences you've engaged with and how that knowledge has directly influenced your work.

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Can you give an example of a successful SEO campaign you managed and the outcomes?

Be prepared to share a detailed case study from your previous experience. Describe the objectives, strategies implemented, and the measurable results achieved, such as increased traffic, improved rankings, or enhanced conversion rates.

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How do you approach collaboration with content creators and other teams?

Emphasize the importance of cross-department collaboration. Share examples of how you’ve effectively communicated SEO insights to content creators and worked together to optimize content for search engines, highlighting any successful projects that resulted from this teamwork.

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What is your experience with A/B testing in relation to SEO?

Discuss relevant A/B testing experiences where you experimented with different keywords, meta tags, or content formats. Outline your methodology, the outcomes of your tests, and how those results informed your SEO strategy moving forward.

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How do you measure the success of your SEO strategies?

Talk about the key performance indicators (KPIs) you focus on, such as organic traffic, page rankings, or conversion rates. Explain how you use analytics tools to track these metrics, analyze trends, and make data-driven decisions to enhance SEO performance.

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What techniques do you use to perform keyword research?

Explain your process for keyword research, including tools you utilize to identify high-volume and relevant keywords. Share examples of how you've integrated findings into content strategies to boost search engine visibility effectively.

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How do you ensure that your SEO work aligns with overall marketing campaigns?

Highlight your experience in aligning SEO strategies with larger marketing goals. Discuss your collaborative efforts with the marketing and digital teams to ensure that SEO contributes to broader campaigns and messaging, leading to a cohesive marketing approach.

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What challenges have you faced in your SEO career, and how did you overcome them?

Be honest about specific challenges you faced, such as adapting to algorithm changes or combating negative SEO. Share the strategies you implemented to overcome these obstacles and any lessons learned that improved your future SEO efforts.

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Illumio is an American business data center and cloud computing security company founded in 2013 by Andrew Rubin and P. J. Kirner. The company was founded in 2013 and has been ranked #25 in the Forbes Cloud 100 list in 2019.

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Full-time, remote
DATE POSTED
April 4, 2025

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