Business Marketing Manager, Formats & Measurement

As a Business Marketing Manager, you'll be responsible for growing demand for Spotify's ad solutions among marketers and advertisers. This involves driving the go-to-market strategy for key product offerings, creating compelling content, and leading marketing campaigns that enhance the client experience. You will also engage cross-functionally with various teams, including marketing, product, and sales, to deliver innovative solutions that resonate globally.

To qualify for the Business Marketing Manager role at Spotify, you should have a BA or BS degree and a minimum of 7 years of marketing experience in agency, media, or business marketing. Familiarity with digital advertising platforms is highly preferred. An effective communicator and collaborator, you'll need strong analytical skills and the ability to synthesize complex topics into compelling messaging.

Spotify is committed to fostering the professional growth of its Marketing Managers through a culture of collaboration and continuous learning. You'll have the opportunity to work cross-functionally with international teams and take on diverse projects that challenge you and expand your skill set. Additionally, practice innovative marketing strategies that can shape your career trajectory in the fast-evolving digital landscape.

At Spotify, the culture is inclusive and dynamic, emphasizing diversity and individuality. As a Business Marketing Manager, you'll be welcomed to share your unique experiences and perspectives, contributing to a workplace that thrives on creativity and innovation. The team encourages openness and collaboration, ensuring that every voice is heard and valued in our collective pursuit of revolutionizing how the world listens to audio.

A typical day for a Business Marketing Manager at Spotify includes collaborating with cross-functional teams on marketing campaigns, analyzing performance metrics, and engaging with stakeholders to strategize and refine product messaging. You’ll also create content for various platforms, participate in brainstorming sessions, and adapt to the fast-paced nature of the advertising industry, all while contributing to the overall marketing strategy and goals of the company.

When creating a marketing strategy for a new product, I start by analyzing market trends and understanding the target audience's needs. This involves conducting thorough research, identifying key competitors, and determining the unique value proposition of the product. I also collaborate with cross-functional teams to ensure alignment on objectives and create compelling messaging that resonates. Key performance indicators are established to measure the strategy's effectiveness.

One successful campaign I led involved launching a new digital advertising product. We began by conducting audience research to identify pain points and preferences. I collaborated with creative teams to craft simple yet powerful messaging that highlighted our product's benefits. By leveraging digital marketing channels effectively and optimizing for engagement, we achieved a 30% increase in client sign-ups, which greatly impacted revenue positively.

To measure the success of my marketing efforts, I utilize key performance metrics such as conversion rates, website traffic, and engagement metrics. I set specific, measurable goals based on the campaign's objectives, which allow for accurate tracking. Regular analysis helps me assess the effectiveness of our strategies, and I use this data to make informed decisions for future campaigns, ensuring continuous improvement.

I embrace feedback from stakeholders as a crucial part of the implementation process. I engage in open communication and actively seek input and suggestions from all relevant parties. By viewing feedback as an opportunity for enhancement, I can make adjustments that not only align with stakeholder expectations but also improve the overall strategy. My approach is collaborative, ensuring everyone feels validated and involved in the process.

I have extensive experience with various digital advertising platforms such as Google Ads, Facebook Ads, and programmatic buying systems. I’ve managed campaigns across these platforms, analyzing performance metrics closely to optimize spend and improve ROI. Understanding the nuances of each platform allows me to tailor marketing strategies effectively, ensuring campaigns meet targeted objectives and drive desired results.

I prioritize multiple projects by utilizing a project management tool to track deadlines and tasks. I assess the urgency and impact of each project and collaborate with my team to establish clear priorities. Setting short-term goals and breaking tasks into manageable steps helps me stay organized. Regular check-ins allow me to adjust as needed while maintaining high-quality standards across all initiatives.

In a past project, I encountered a challenging team member who was resistant to collaboration. I approached the situation with empathy, taking the time to understand their concerns and perspective. By fostering open communication and encouraging them to contribute their ideas, we found common ground. This not only improved our working relationship but also led to a more fruitful collaboration, benefiting the project as a whole.

I stay updated with marketing trends through a combination of professional development resources, such as industry webinars, blogs, and podcasts. I subscribe to marketing publications focused on advertising and digital trends. Networking with peers and attending conferences also provides valuable insights into best practices and emerging technologies, empowering me to apply the latest strategies effectively in my marketing campaigns.

To ensure messaging resonates with diverse audiences, I conduct thorough research to understand cultural nuances and preferences. This informs the development of tailored messaging that reflects inclusivity and speaks to different demographics. I also collaborate with teams from various backgrounds to gather insights and viewpoints. Testing messages with focus groups helps confirm their effectiveness across diverse target segments.

What I love most about working in marketing is the fusion of creativity and strategy. The opportunity to craft compelling narratives that connect with audiences while analyzing data to drive decisions is exhilarating. I enjoy the ever-evolving nature of marketing, which keeps me challenged and engaged. Ultimately, being able to see the direct impact of my work on brand growth and client success brings immense satisfaction.