Senior Brand & Digital Consultant - job 1 of 2

The Senior Brand & Digital Consultant at Cielo is responsible for developing and implementing advanced talent brand and engagement solutions. This includes managing high-budget projects, conducting competitor reviews, and running integrated attraction campaigns. Additionally, they must provide insights for continuous improvement and ensure that projects meet client satisfaction and ROI metrics.

To become a Senior Brand & Digital Consultant at Cielo, a Bachelor’s degree in a related field is strongly preferred, although a high school diploma or equivalent is required. Furthermore, extensive experience in employer branding or recruitment marketing is essential, whether through RPO/In-House roles or working with a Brand/Recruitment Marketing agency.

At Cielo, Senior Brand & Digital Consultants are expected to be self-sufficient in delivering project outcomes. They receive support from the Director - Brand Strategy when needed and have access to an extensive pool of resources, allowing them to scope and manage projects effectively while ensuring high-quality outputs.

Success as a Senior Brand & Digital Consultant at Cielo requires a strong understanding of talent marketing, particularly in areas such as EVP/Employer brand strategy, advertising, social media, and recruitment marketing technology. The ability to translate best practices into practical solutions is also vital.

Absolutely! At Cielo, personal development is highly encouraged. Senior Brand & Digital Consultants are invited to contribute to internal and external publications like blogs, white papers, and webinars, helping to build their personal brand while enhancing their expertise in the field.

Discuss your methodical approach, highlighting your experience in focusing on the target audience, understanding their needs, and crafting messaging that resonates. Be sure to mention specific campaigns you've worked on and the impact they had on the client’s talent acquisition efforts.

When answering this question, focus on a relevant project where you managed significant aspects – like budget, stakeholder engagement, and metrics. Explain the project scope, your role, challenges faced, and how you ensured successful delivery, presenting measurable outcomes.

Discuss how you leverage data to drive decisions, improving campaign effectiveness and tracking project performance. Provide examples of metrics you commonly analyze, such as ROI, engagement rates, or conversion rates, and how they informed your strategies.

Share your strategies for staying updated, such as attending webinars, reading industry publications, or participating in professional groups. Highlight any specific tools or resources you use to enhance your knowledge and how you apply this information to your work.

Explain your experience in handling project budgets, including how you prioritize spending, monitor expenses, and ensure the financial health of your projects. Provide examples of how you’ve successfully managed budgets to maximize impact while remaining cost-effective.

Talk about a specific scenario where you received client feedback that required you to pivot your approach. Explain the communication process, how you integrated the feedback into your strategy, and the positive results that followed.

Detail your approach to maintaining open communication, setting clear expectations, and providing regular updates throughout a project. Illustrate this with examples of how you’ve cultivated strong relationships with clients and ensured they feel involved and satisfied.

List specific project management tools you are proficient in, such as Trello, Asana, or tools for tracking campaign performance. Discuss how these tools help you stay organized, ensure deadlines are met, and facilitate collaboration with team members.

Discuss the key performance indicators you use, such as candidate engagement, application rates, and conversion rates. Explain how you analyze this data to assess success and adjust future strategies accordingly.

Express your enthusiasm for Cielo’s mission and values, highlighting specific elements that resonate with you, such as the emphasis on innovation and collaboration. Share how your career goals align with contributing to the success of Cielo and its clients.