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Senior Analyst, Connected Life(wearable devices)

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list. 

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

  • Trusted information that shapes the industry and informs investment
  • Intelligence and advice that guides and influences strategy
  • Advertising that grows reputation and establishes thought leadership
  • Custom content that engages and prompts action
  • Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn.

Job Description

We're now looking for a Senior Analyst, Connected Life to join our Consumer team. To be a lead contributor to our Connected Life research globally and in the Mainland China market, focusing on the latest consumer wearable devices such as AR/XR/VR glasses to our success in research quality, product development, marketing, sales, and thought leadership.

Working in conjunction with the Practice Leader for Connected Life, drive Omdia’s research in leading consumer technologies, interacting with vendors, channel and service providers and ecosystem players to deliver quantitative and qualitative research (market share, forecasts, opinion pieces, presentations, etc.) as part of the broader connected life service. Through research, and in collaboration with the sales and events teams, contribute to the product’s success by delivering timely, high-quality, accurate and insightful analysis.

Areas of Responsibility & Accountability

Building market-relevant data and quantitative insights – Use primary and secondary research to build credible base data; ensure sufficient coverage of market players; create estimates where company reporting is not available; utilize history; ensure consistency with related data/markets; Using primary and secondary research to generate market projections; using credible sources to support forecasts; logging all assumptions and working in a clear way; creating the story around market development/opportunities/risks. 

Qualitative action-driven insight and thought leadership – Produce written insights and press material that provides a solution perspective; Be opinionated and look for opportunities to comment on industry news; highly recognized within coverage areas.  Support building credibility and visibility of research via multiple platforms, such as social media, industry event and media inquiries.

Client-facing and relationship-building: able to produce and deliver frequent market presentations to key client stakeholders and support sales during the pre-sales process. Actively support the inquiry process.

Constantly expanding research network in the relevant areas, contacts and is able to support the gathering of in-depth proprietary research insights for data and qualitative insights. 

Research Scoping – keep research fresh by understanding customer needs/questions; enhancing the research each cycle and continually adding value to ensure we have clear USP; working with direct management to support research changes

Sales support – Partner with the sales team to generate new leads, progress existing leads, and support renewals; use scoping to continually evolve the research offering

 

Measures of Success​

Customer feedback and market engagement

•Sales growth, renewal rate and new business/win backs

•Network expansion

•Industry recognized published and viewed content

•Presentation requests, organiser and audience feedback 

•Custom business wins and support

Qualifications

Knowledge & Skills ​

•Experience in consumer hardware technology domains, tracked record in research product development 

•Ability to informally call on senior contacts for updates etc.

•Comfortable hosting customer briefings and leading customer calls for a number of related research areas

•Data gathering and storytelling – advanced capabilities in data research methodology, data building, data manipulation

•Collaborative capabilities, knowing who to work with and where to seek support

•Ability to think outside the box in approaching problems to find innovative solutions

•Prioritising time for competing tasks

•Writing detailed, insightful and opinionated reports in a structured and concise way

 

Experience & Qualifications ​

•Solid industry knowledge of consumer technology market landscape

•Highly developed research skills

•Planning and executing outstanding written reports to capture key research highlights

•Established network of senior industry players

•Multitasking – ability to prioritise and delegate competing tasks effectively

•Advanced ability to find and piece together insight from multiple sources and to connect the dots

Additional Information

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, colour, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Our benefits include:

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: annual leave, birthday leave, volunteer days and the chance to work from (almost!) anywhere for up to four weeks a year
  • A flexible range of personal benefits to choose from, plus company funded private medical cover
  • A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
  • Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
  • Recognition for great work, with global awards and kudos programmes
  • As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Average salary estimate

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$120000K

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What You Should Know About Senior Analyst, Connected Life(wearable devices), Informa Group Plc.

Informa TechTarget is on the lookout for a passionate and experienced Senior Analyst, Connected Life to join our dynamic Consumer team. This is not just another job; it’s an opportunity to immerse yourself in the fast-paced world of wearable devices in the mainland China market, focusing on the latest innovations like AR/XR/VR glasses. Imagine being at the forefront of research that drives product development and marketing strategies for leading brands. In this role, you will collaborate closely with our Practice Leader for Connected Life to deliver high-quality quantitative and qualitative research, including market share forecasts, opinion pieces, and engaging presentations. You’ll get to work with industry giants, contributing to our thought leadership and enhancing the visibility of our research. You’ll be building market-relevant data and crafting insightful analyses, ensuring that our clients have what they need to succeed in the tech landscape. Your work won’t just be numbers; it will influence strategies and innovation across the industry. By fostering strong relationships with clients and stakeholders, you'll deliver compelling market presentations and actively contribute to our sales efforts. With us, you’ll be part of a vibrant workplace that nurtures creativity, collaboration, and growth, while also committing to sustainable and ethical practices. If you’re ready to elevate your career while influencing the future of technology, Informa TechTarget is the perfect place for you.

Frequently Asked Questions (FAQs) for Senior Analyst, Connected Life(wearable devices) Role at Informa Group Plc.
What are the main responsibilities of a Senior Analyst, Connected Life at Informa TechTarget?

As a Senior Analyst, Connected Life at Informa TechTarget, your main responsibilities will include leading research initiatives focused on consumer wearable devices, such as AR/XR/VR glasses. You'll generate quantitative and qualitative insights, present findings to clients, and collaborate with various teams to enhance our product offerings. Your duties will also involve market projections and creating thought leadership content to establish brand authority.

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What qualifications are required to become a Senior Analyst, Connected Life at Informa TechTarget?

To qualify for the Senior Analyst, Connected Life position at Informa TechTarget, candidates should possess a strong background in consumer technology, particularly in hardware domains. You will need advanced research skills, the ability to craft detailed reports, and an established network within the industry. Experience in data analysis and storytelling, as well as familiarity with market projections, will also be highly beneficial.

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How does the Senior Analyst, Connected Life contribute to sales and marketing at Informa TechTarget?

The Senior Analyst, Connected Life at Informa TechTarget contributes significantly to sales and marketing efforts by providing high-quality market insights and data-driven research that informs strategic decisions. You will collaborate with sales teams to generate leads and support marketing initiatives, ensuring that our products meet client needs and market demands.

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What growth opportunities are available for a Senior Analyst, Connected Life at Informa TechTarget?

At Informa TechTarget, a Senior Analyst, Connected Life will find numerous growth opportunities. You will have access to bespoke training, professional development support, and potential internal job moves. The company fosters a culture of learning and development, allowing you to enhance your skills while collaborating with global experts in the technology field.

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What is the work culture like at Informa TechTarget for a Senior Analyst, Connected Life?

The work culture at Informa TechTarget is vibrant, inclusive, and focused on collaboration. As a Senior Analyst, Connected Life, you will be part of a supportive team that values innovation and encourages an entrepreneurial spirit. Employees enjoy a flexible work environment and have the opportunity to participate in social activities, contributing to a strong sense of community and well-being.

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Common Interview Questions for Senior Analyst, Connected Life(wearable devices)
Can you describe your experience with research methodologies related to consumer technology?

Absolutely! In prior roles, I employed both primary and secondary research methods to gather market data and consumer insights. I utilized surveys, interviews, and data analytics to piece together coherent narratives that informed product development and marketing strategies.

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How do you prioritize tasks when managing multiple research projects?

I start by assessing the deadlines and impact of each project. I utilize tools like project management software to keep track of progress and adjust priorities as necessary. Communication with stakeholders and team members is key to ensuring that I can effectively allocate my time.

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What strategies do you use to build relationships with clients?

Building relationships with clients is about understanding their needs and delivering value. I focus on regular communication, active listening, and responsiveness to their inquiries. By being present during their decision-making processes, I ensure that I can provide the insights they need.

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How do you ensure the accuracy and credibility of your research findings?

I place a strong emphasis on using reputable sources and datasets while cross-referencing findings with other studies. Documenting assumptions and maintaining a clear methodology allows me to validate results and ensure transparency in my research.

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Can you discuss a time when your research directly influenced a decision in an organization?

Certainly! In a previous role, I led a research initiative outlining emerging trends in wearable devices, which persuaded the executive team to pivot resources toward developing a new product line. The subsequent launch resulted in a significant increase in market share.

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What do you believe are the most significant trends affecting the wearable technology market?

I believe that advancements in augmented reality and health monitoring within wearable devices are major trends. There is also increasing consumer demand for integration with smart home technology and improved user experiences, which will drive future innovations.

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How do you stay updated on the latest developments in consumer technology?

I consistently follow industry news through publications, blogs, and research reports. Joining forums and participating in webinars and conferences also helps me stay connected with thought leaders and emerging trends in consumer technology.

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What role do you think data storytelling plays in presenting research findings?

Data storytelling is crucial because it turns raw data into engaging narratives that help stakeholders connect with the information. A well-told story can make complex data more accessible and actionable, ultimately driving better decision-making.

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Describe how you would present complex data to a non-technical audience.

When presenting complex data, I focus on simplifying key messages and using visuals to illustrate points. I avoid jargon and ensure that I highlight the practical implications of the data so that all audience members can grasp its significance without technical expertise.

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How do you approach qualitative analysis in your research?

I typically employ a systematic approach to qualitative analysis, utilizing coding techniques to identify themes and patterns in data from interviews and surveys. By triangulating qualitative insights with quantitative data, I can provide a comprehensive analysis that enriches our understanding of the market.

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Full-time, hybrid
DATE POSTED
April 11, 2025

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