Head of Content

The Head of Content at InMobi is responsible for developing and executing comprehensive content strategies that drive engagement and support the company's business objectives. This includes overseeing content creation across various formats and channels, collaborating with cross-functional teams, and managing a team of content creators. It's vital for this role to align with marketing and sales goals while optimizing all content for audience engagement.

Applicants for the Head of Content position at InMobi should hold a Bachelor’s degree in Marketing, Communications, or a related field, with a preference for candidates holding an MBA or advanced degrees. Additionally, candidates should possess 10-12 years of relevant experience in content strategy, and management within the ad tech or SaaS industries, alongside strong leadership skills and proficiency in content management systems and analytics tools.

SEO is a critical component of the Head of Content role at InMobi. The individual in this position must ensure that all content is optimized for search engines to enhance visibility, increase engagement, and drive conversions. Familiarity with SEO tools and the latest digital marketing trends will play an essential role in the content strategy’s success.

The Head of Content at InMobi will oversee a diverse range of content types, including blogs, whitepapers, case studies, eBooks, videos, and social media posts. The role demands a commitment to producing high-quality and engaging materials that effectively communicate the brand message and resonate with target audiences.

InMobi seeks a Head of Content with exceptional leadership qualities that include the ability to build, mentor, and lead a high-performing content team. The ideal candidate should foster a culture of collaboration, creativity, and continuous improvement while maintaining clear communication and providing regular feedback to team members.

To effectively answer this question, share specific examples of past strategies you've developed, detailing the objectives, themes, and targeted audience. Highlight how you evaluated their success through metrics and insights, ensuring the strategies aligned with broader business goals.

When discussing your SEO processes, explain how you perform keyword research, integrate those keywords naturally into content, and utilize SEO tools. Mention methods for monitoring performance and tweaking content based on analytics insights to enhance visibility.

Illustrate your approaches to maintaining brand voice consistency, such as developing style guides, conducting regular team reviews, and utilizing feedback from stakeholders. Mention the importance of training your team on the brand’s messaging and tone.

Provide a detailed recount of a specific campaign, noting the goals you set, the content types you utilized, key collaboration with other teams, and the measurable results achieved. This showcases your ability to produce tangible results while leading a project.

Discuss your use of analytics tools to monitor content performance, focusing on metrics such as engagement rates, conversions, and audience demographics. Explain how you translate these insights into content improvements and strategy adjustments.

Talk about specific challenges like resource allocation, team dynamics, or meeting tight deadlines. Share how your leadership style and conflict resolution strategies contributed to overcoming those challenges and improved team productivity.

Explain your project management methodology, such as using content calendars, prioritizing tasks based on business goals, and collaboration with other teams to ensure alignment. Emphasize how you balance competing priorities without sacrificing quality.

Mention popular content creation and management tools you're proficient in, such as CMS platforms, SEO tools, and analytics software. Discuss how you’ve employed these tools in your previous roles to streamline processes and enhance content quality.

Illustrate your approach to soliciting and incorporating feedback from various stakeholders by holding regular meetings, creating drafts for review, and ensuring open lines of communication. Highlight your adaptability based on constructive criticism.

Share your thoughts on emerging content marketing trends, such as the rise of video content, AI tools in content creation, or the importance of personalization. Offer insights on how you plan to adapt and leverage these trends in future strategies.