Marketing Manager - job 4 of 8

As the Marketing Manager at CPM for *shopt, your key responsibilities include crafting the annual marketing plan, executing effective marketing initiatives to drive user engagement and acquisition, and overseeing our brand messaging. You will conduct market research, manage budgets effectively, and create promotional materials to support retail media growth. Additionally, you will collaborate closely with cross-functional teams and external agencies to elevate brand visibility.

To qualify for the Marketing Manager role at CPM, candidates should possess a strong background in marketing with proven expertise in developing strategies and campaigns. Familiarity with budget management and data analysis is essential, along with excellent communication and interpersonal skills. A creative mindset and adaptability to a fast-paced environment will also be crucial in this role as you aim to engage and expand our user base.

CPM is committed to fostering an inclusive and supportive environment for its Marketing Managers. We provide access to comprehensive training and development opportunities, ensuring that you have the tools necessary to excel in your role. Additionally, our culture encourages collaboration and innovative thinking, allowing you to contribute your unique insights and drive professional growth within the team.

As a Marketing Manager at CPM, you’ll enjoy various benefits including a competitive salary of up to £47,500, an annual bonus opportunity, comprehensive private healthcare, a generous holiday package, and a flexible work-life balance. Moreover, our commitment to corporate social responsibility means you can engage in meaningful community initiatives, enhancing both personal fulfillment and professional development.

The work culture at CPM and *shopt is collaborative, dynamic, and user-centric. We prioritize diverse perspectives, celebrating the contributions of individuals from all backgrounds. You'll thrive in an environment where creativity is encouraged, and teamwork is fundamental to our success. As a Marketing Manager, you'll play a pivotal role in shaping our brand's future while enjoying a supportive network of colleagues.

In your answer, provide specific examples of successful marketing strategies you've developed in previous roles. Highlight your process, the research methods you used, and the outcomes achieved. Emphasize how your strategies aligned with business objectives and led to increased user engagement or acquisition.

Discuss your experience with budget planning and monitoring. Explain how you allocate funds based on campaign goals, track expenses, and analyze the return on investment. Provide examples of how you adjusted budgets mid-campaign to optimize performance and achieve better results.

Talk about the tools and analytics you utilize for user research, such as surveys, user interviews, or social media monitoring. Illustrate how you translate this data into actionable insights that inform product development and marketing strategies, enhancing user engagement.

Share details about a successful campaign, including your objectives, target audience, key messages, channels used, and the metrics you tracked. Discuss the strategies that led to its success and how you engaged various stakeholders to ensure alignment and support.

Explain your process for maintaining brand consistency, including the development of brand guidelines and tools for internal teams. Share how you collaborate with different departments to ensure messaging aligns with the overall brand identity, especially when working with external agencies.

Highlight your experiences working in cross-functional teams and the importance of collaboration in driving marketing initiatives. Illustrate with examples how collaborative efforts have led to innovative solutions or has streamlined campaign execution.

Discuss the channels you follow, such as industry blogs, webinars, or conferences. Emphasize your commitment to continuous learning and adapting your marketing strategies to incorporate new trends and technologies, ensuring your campaigns remain competitive.

Provide a specific situation where you had to pivot your strategy quickly. Discuss how you assessed the situation, the steps you took to adjust your approach, and the results of that change. Highlight your problem-solving skills and ability to remain flexible under pressure.

Explain the key performance indicators (KPIs) you focus on, such as engagement rates, conversion rates, or return on investment. Describe your process for analyzing data post-campaign and using the insights to refine future marketing efforts.

Reflect on the qualities that you believe are crucial for a Marketing Manager. Discuss attributes such as creativity, analytic skills, adaptability, and strong communication. Provide reasons why each quality is important in effectively leading marketing efforts.