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Director, Creative Services

About Juniper Square

Our mission is to unlock the full potential of private markets. Privately owned assets like commercial real estate, private equity, and venture capital make up half of our financial ecosystem yet remain inaccessible to most people. We are digitizing these markets, and as a result, bringing efficiency, transparency, and access to one of the most productive corners of our financial ecosystem. If you care about making the world a better place by making markets work better through technology – all while contributing as a member of a values-driven organization – we want to hear from you. 

Juniper Square offers employees a variety of ways to work, ranging from a fully remote experience to working full-time in one of our physical offices. We invest heavily in digital-first operations, allowing our teams to collaborate effectively across 27 U.S. states, 2 Canadian Provinces, India, Luxembourg, and England. We also have a physical office in San Francisco, New York City, and Bangalore for employees who prefer to work in an office some or all of the time.

About your role

We are seeking a dynamic and experienced Director of Creative Services to lead our creative team and oversee the execution of all creative assets across multiple platforms. This leadership role is critical in driving the visual direction of Juniper Square's marketing initiatives, including digital, print, experiential, and video. The Director of Creative Services will be responsible for managing and optimizing creative resources, ensuring the highest quality and alignment with Juniper Square’s brand vision, and supporting Growth and Brand initiatives across the company.

What you’ll do

Creative Direction & Strategy: Lead the creative strategy for all marketing campaigns across digital, print, and video, ensuring alignment with Juniper Square’s brand identity and business goals.

Team Management: Manage a team of designers, collaborating with internal teams to ensure high-quality creative outputs. Foster a culture of creativity, innovation, and continuous learning within the design team.

Campaign Execution: Oversee the end-to-end execution of creative assets for marketing campaigns, including but not limited to social media, email marketing, advertisements, print collateral, video content, and web design.

Brand Development & Consistency: Champion Juniper Square’s brand guidelines and ensure consistency across all creative materials and platforms. Work closely with the Brand team to maintain brand integrity and visual identity.

Cross-Functional Collaboration: Collaborate with Growth, Sales, Product, and other departments to translate business objectives into compelling creative concepts. Provide design expertise and creative insights to support company-wide initiatives.

Creative Asset Management: Manage and optimize the creative workflow and project timelines, ensuring timely delivery of assets across all marketing channels. Prioritize and balance multiple projects in a fast-paced environment.

Performance Optimization: Track and analyze the performance of creative campaigns, providing insights and recommendations for continuous improvement.

Vendor Management: Oversee external creative agencies or freelancers when necessary, ensuring quality and alignment with project goals.

Qualifications

Experience: Minimum of 7-10 years in creative leadership roles, with at least 5 years in managing design teams. Experience in digital marketing, branding, and creative execution across print, video, and digital media is a must.

Education: Bachelor’s degree in Graphic Design, Marketing, Communications, or related field (or equivalent work experience).

Skills:

  • Strong expertise in design software 

    • Required Skillset: Adobe Creative Suite inclusive of InDesign and After Effects; Figma

    • Preferred Skillset: Splash, Ceros

  • Experience with video production and editing tools

  • Solid understanding of design principles, typography, and color theory

  • Familiarity with web design and user experience best practices

  • Excellent project management skills with the ability to juggle multiple priorities in a fast-paced environment

Leadership: Proven track record of leading and inspiring creative teams. Ability to mentor and develop talent within the team.

Communication: Strong written and verbal communication skills with the ability to articulate creative concepts to both internal and external stakeholders.

Portfolio: A strong portfolio showcasing a wide range of creative work across digital, print, and video.

Preferred Qualifications:

  • Experience in B2B marketing or real estate technology industries.

  • Familiarity with marketing automation tools, CMS, and other marketing technologies.

  • Knowledge of current design trends and digital marketing best practices.

Compensation

Compensation for this position includes a base salary, bonus, equity, and a variety of benefits. The U.S. base salary range for this role is $150,000 - $180,000. Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable.

 Benefits include:

  • Health, dental, and vision care for you and your family

  • Life insurance

  • Mental wellness coverage

  • Fertility and growing family support

  • Flex Time Off in addition to company paid holidays

  • Paid family leave, medical leave, and bereavement leave policies

  • Retirement saving plans

  • Allowance to customize your work and technology setup at home

  • Annual professional development stipend

Your recruiter can provide additional details about compensation and benefits.

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Average salary estimate

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$180000K

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What You Should Know About Director, Creative Services, Juniper Square

At Juniper Square, we're on a mission to unlock the full potential of private markets, and we're looking for a passionate Director of Creative Services to join our innovative team. This role is all about creativity, strategy, and leadership in a vibrant environment where your ideas can truly make an impact. As our Director of Creative Services, you will lead a talented group of designers, steering the visual direction of our marketing campaigns across various platforms including digital, print, and video. You’ll play an essential role in crafting creative concepts that capture the essence of Juniper Square's brand, making our marketing efforts stand out in the market. Your experience in managing a creative team will shine as you foster a culture of innovation and continuous learning. Not only will you oversee the execution of campaigns, ensuring everything aligns with our brand vision, but you'll also collaborate across departments, translating business goals into compelling creative strategies. We embrace a flexible work environment, so whether you prefer working remotely or in one of our offices in San Francisco, New York City, or Bangalore, we have a place for you. If you’re ready to take the reins on creative projects that influence our growth and brand presence in the private market space, then we can’t wait to hear from you!

Frequently Asked Questions (FAQs) for Director, Creative Services Role at Juniper Square
What are the key responsibilities of the Director of Creative Services at Juniper Square?

The Director of Creative Services at Juniper Square is responsible for leading the creative strategy for marketing campaigns across digital, print, and video. This includes managing a team of designers, overseeing the execution of creative assets, ensuring brand consistency, collaborating with various departments, and optimizing project workflows.

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What qualifications are needed to apply for the Director of Creative Services position at Juniper Square?

Candidates applying for the Director of Creative Services position at Juniper Square should have 7-10 years of experience in creative leadership with at least 5 years managing design teams. A bachelor’s degree in Graphic Design, Marketing, or a related field is preferred. Strong skills in Adobe Creative Suite, experience with video production, and excellent project management capabilities are essential.

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How does the Director of Creative Services contribute to Juniper Square's marketing initiatives?

The Director of Creative Services contributes to Juniper Square's marketing initiatives by leading creative direction, developing compelling concepts that align with the brand identity, and ensuring high-quality outputs that drive engagement and growth across multiple channels.

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What kind of work environment can the Director of Creative Services expect at Juniper Square?

At Juniper Square, the Director of Creative Services can expect a flexible work environment that encourages collaboration. Employees can choose between fully remote work, hybrid options, or working from one of our offices. We value digital-first operations and prioritize effective teamwork across locations.

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What is the compensation package for the Director of Creative Services role at Juniper Square?

The compensation package for the Director of Creative Services role at Juniper Square includes a competitive salary ranging from $150,000 - $180,000, bonuses, equity, and a comprehensive benefits package, which covers health plans, retirement savings, and professional development opportunities.

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Common Interview Questions for Director, Creative Services
Can you describe your approach to leading a creative team as a Director of Creative Services?

When leading a creative team, I believe in empowering team members through collaboration and open communication. I focus on fostering a positive culture where ideas are freely shared, and innovation is encouraged. It’s also important to provide mentorship and guidance, helping my team grow their skills while meeting our overall business goals.

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How do you ensure brand consistency in your creative outputs?

To ensure brand consistency, I develop clear brand guidelines and ensure that my team is well-versed in these principles. I consistently review all creative work to ensure alignment with our brand identity and run regular workshops to update the team on any changes to branding or messaging.

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What project management tools or methods do you prefer to use in your creative process?

I rely on tools like Asana or Trello for project management, as they allow for seamless tracking of tasks and timelines. I also hold regular check-ins with the team to assess progress and address challenges, ensuring that projects stay on schedule and meet quality standards.

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How do you approach feedback and revisions on creative projects?

I view feedback as an essential part of the creative process. I encourage open dialogues where team members can share their perspectives. I always ensure that feedback is specific, constructive, and framed to help improve the work positively, allowing the team to refine their designs effectively.

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Can you give an example of a successful campaign you've led in the past?

A successful campaign I led involved a cohesive rebranding and digital marketing strategy for a tech product. We employed a multi-channel approach that included social media, email marketing, and targeted ads, resulting in a 30% increase in engagement and a significant boost in new customer acquisition.

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What do you see as the biggest trend in creative marketing right now?

Currently, I see a significant trend towards personalized and interactive content, which engages audiences more meaningfully. Brands are leveraging data to create tailored experiences that resonate with individuals, driving higher levels of engagement and loyalty.

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How do you balance creativity with meeting business objectives?

Balancing creativity with business objectives requires a clear understanding of the goals at hand. I ensure that every creative project aligns with the company's mission and measures success using KPIs while also encouraging creative freedom to generate innovative ideas that drive those objectives.

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What experience do you have with managing external creative agencies?

I've managed various external creative agencies throughout my career, coordinating with them to ensure that their work aligns with our brand standards. I maintain regular communication to provide clear briefs and feedback, ensuring the collaboration is effective and meets project goals.

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What design software are you most proficient in, and how do you incorporate them into teamwork?

I'm proficient in Adobe Creative Suite, including InDesign and After Effects, as well as Figma. I utilize these tools to create design assets and also encourage team members to share their workflow within these platforms to enhance collaboration and efficiency.

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How would you handle a situation where a campaign didn’t perform as expected?

In the event of underperformance, my first step is to analyze the data thoroughly to identify areas for improvement. I involve the team in a debriefing session to discuss what worked, what didn’t, and brainstorm adjustments for future campaigns, turning setbacks into valuable learning experiences.

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Our mission is to unlock the full potential of private markets.

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DATE POSTED
December 28, 2024

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