Social Media Strategist

The Social Media Strategist at Justo Global is responsible for designing and executing comprehensive social media strategies tailored to platforms like YouTube, Instagram, X, Facebook, and LinkedIn. They create specific content strategies to engage diverse audience segments, manage social media campaigns, analyze metrics for performance, and collaborate with various teams to ensure the content is visually appealing and informative.

To qualify for the Social Media Strategist role at Justo Global, you should possess a Bachelor's degree in Marketing, Communications, or a related field, along with a minimum of three years of proven experience in a similar role. Familiarity with managing social media for tech-focused products, proficiency with social media management tools, and a strong understanding of SEO principles are also key qualifications.

A Social Media Strategist at Justo Global measures success through key performance indicators (KPIs) such as engagement rates, reach, impressions, and conversion metrics. They regularly monitor analytics and develop reports to track the performance of social media campaigns, ensuring that strategies are adjusted based on audience behaviors and content performance.

Cultural relevance is crucial for a Social Media Strategist at Justo Global as they create content for diverse audiences in multiple languages, including English, Tamil, Telugu, and Hindi. This ensures that the messaging resonates with different cultural backgrounds, enhancing audience engagement and strengthening brand connection.

When applying for the Social Media Strategist position at Justo Global, your portfolio should showcase successful social media campaigns you've developed, content samples from various platforms along with performance metrics, analytics demonstrating growth due to your strategies, and case studies that highlight specific challenges you've addressed through social media.

When discussing a successful campaign, structure your answer by outlining the initial goals, the strategic process you implemented, the content created, and the measurable outcomes. Focus on how you engaged the audience, adjusted strategies based on analytics, and the overall impact on brand awareness or conversions.

Explain your methodology by emphasizing the importance of understanding each platform's unique audience and content format. Discuss how you tailor messages and visuals to suit the specific characteristics of each platform, ensuring content is engaging and optimized for maximum reach and interaction.

Focus on metrics that align with business objectives, such as engagement rates, reach, impressions, and conversion rates. Explain how you track these metrics and use them to refine strategies continuously, highlighting your analytical capabilities.

Share your strategies for staying informed, which may include following industry blogs, attending webinars, participating in online forums, and engaging with thought leaders on social platforms. Emphasize your commitment to ongoing learning and adapting strategies accordingly.

Be specific about the tools you’ve used, such as Hootsuite, Buffer, or Sprout Social, and highlight how these tools helped you plan, execute, and analyze social media campaigns efficiently. Mention any advanced functions you’ve utilized to track performance and optimize content.

Describe your collaborative processes, focusing on how you communicate with different teams to ensure alignment in messaging and branding. Share examples of successful collaborative projects and how interdisciplinary teamwork enhanced content quality.

Discuss your experience in creating culturally relevant content that resonates with diverse audiences. Mention any specific strategies you've implemented to ensure accurate translations and the use of local idioms, highlighting your understanding of cultural nuances.

Share specific examples of content types—such as videos, infographics, or stories—that drove engagement. Explain why you think they worked well, incorporating factors like audience insights, platform algorithms, and your goals for the campaign.

Outline the evaluation process you undertake, which includes reviewing the KPIs you set at the outset of the campaign. Discuss how you analyze data to pinpoint successes and areas for improvement, and how you use this information to inform future strategies.

Explain your approach to troubleshooting underperforming campaigns. Discuss how you would review the analytics, gather feedback, and be willing to pivot strategies or experiment with new content types to improve performance while maintaining brand integrity.