Senior Specialist, Customer Marketing

Keeper Security is hiring an experienced Senior Specialist, Customer Marketing to join our EMEA Marketing team. Qualified candidates must permanently reside in Ireland. This is a hybrid position for those living within a commutable distance to our Cork, Ireland office, or fully remote for those living outside a commutable distance.

Keeper’s cybersecurity software is trusted by millions of people and thousands of organizations, globally. Keeper is published in 21 languages and is sold in over 120 countries. Join one of the fastest-growing cybersecurity companies and be an integral part of an innovative and dynamic Marketing team!

About Keeper

Keeper Security is transforming cybersecurity for people and organizations around the world. Keeper’s affordable and easy-to-use solutions are built on a foundation of zero-trust and zero-knowledge security to protect every user on every device. Our next-generation privileged access management solution deploys in minutes and seamlessly integrates with any tech stack to prevent breaches, reduce help desk costs and ensure compliance. Trusted by millions of individuals and thousands of organizations, Keeper is the leader for best-in-class password management, secrets management, privileged access, secure remote access and encrypted messaging. Learn more at KeeperSecurity.com.

About the Job

The Senior Specialist, Customer Marketing will be responsible for developing and executing effective and scalable marketing campaigns focused on driving cross-sell and upsell opportunities for our global customer base. This role will collaborate with customer success, sales, and product teams to design and deliver personalized, data-driven campaigns that increase product adoption, deepen customer relationships and maximize revenue growth.

Responsibilities

• Develop and implement comprehensive omni-channel engagement strategies that provide relevant, localized and persuasive content to a global customer base across diverse go-to-market segments

• Accelerate expansion pipeline growth by developing and maintaining a global customer marketing campaigns calendar and executing weekly programs across email, paid media, paid social and site optimization/updates
• Create and distribute sales enablement collateral, including call scripts, battle cards, data sheets, pitch decks and incentives to empower the global Customer Success team in driving cross-sell and upsell opportunities
• Deliver monthly customer communications such as newsletters, product updates and webinar promotions, ensuring that content is timely, informative and aligned with customer needs
• Plan and execute customer-focused events, including webinars, workshops and participation at industry conferences, ensuring alignment with overall customer marketing strategy and campaign goals
• Identify customer reference opportunities. Conduct customer interviews, write and distribute customer case studies, success stories and own process of review campaigns for third-party review sites such as G2, Capterra, Gartner, etc. 
• Analyze customer behavior, engagement data, and campaign results to refine targeting, messaging, and strategies, driving continuous improvement across customer marketing efforts
• Collaborate with cross-functional teams, including Product Marketing, Demand Generation, Marketing Operations, Customer Success and Sales, to ensure campaigns align with product roadmaps and customer success goals
• Develop and maintain campaign performance reports, analyze campaign ROI and provide actionable insights to leadership regarding campaign success, challenges and opportunities for improvement
• Use customer insights to create tailored content and campaigns that increase product adoption, deepen engagement and maximize cross-sell and upsell potential
• Manage a regional customer marketing budget, ensuring resources are allocated effectively to drive the highest impact and results

• 3+ years of experience in customer marketing, product marketing or growth marketing, ideally in a SaaS environment

• Proven success in developing and executing customer-focused marketing campaigns, particularly in cross-sell and upsell strategies
• Hands-on experience in managing omnichannel campaigns, including email, paid media, paid social, account-based marketing (ABM) and site optimization
• Experience running multi-channel marketing campaigns and a strong understanding of customer journey mapping
• Experience with CRM systems (e.g., Salesforce, HubSpot), marketing automation platforms (e.g., Demandbase) and customer segmentation tools
• Strong ability to analyze customer data, identify opportunities and develop targeted marketing strategies to drive customer engagement and growth
• Excellent communication, writing and presentation skills for creating customer-centric content and sales enablement materials
• Hands-on experience in delivering customer communications such as newsletters, product updates and webinar promotions
• Experience planning and executing customer-focused events, from webinars to industry conferences
• Detail-oriented with exceptional execution skills to ensure flawless delivery of campaigns, materials and events
• Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines
• Bachelor’s degree in Marketing, Business or a related field (or equivalent practical experience)

• Onsite lunches
• Private healthcare (no wait period)
• Pension contribution (no wait period)
• Sick Pay
• Bike-to-Work Scheme (if local)

Keeper is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.