Account Executive, SF

As an Account Executive at Kenko, your key responsibilities include managing the sales process from discovery to closing new business. You'll be engaging with potential clients to understand their business models and tailor your approach accordingly. Additionally, you’ll ensure smooth onboarding for new clients, maintain CRM hygiene, track your sales pipeline using HubSpot, and collaborate closely with product and marketing teams to enhance our offerings.

To qualify for the Account Executive role at Kenko, candidates should have at least 2 years of sales experience in the B2B software industry, especially SaaS. Proven success in dealing with U.S. or European markets is crucial. Strong communication skills, the ability to break down complex concepts, and a solution-oriented mindset are also essential. Familiarity with sales tools such as HubSpot and Zoom will be highly beneficial.

At Kenko, we emphasize building genuine relationships over traditional sales tactics. Instead of pitching products, we engage in real conversations rooted in empathy and curiosity. Our Account Executives focus on understanding client needs and guiding them to make informed decisions, fostering long-term partnerships rather than quick transactions.

We expect our Account Executives to be proficient in HubSpot for CRM management and pipeline tracking. You should also be comfortable using communication tools like Zoom for meetings and presentations, as well as utilizing platforms like LinkedIn and Instagram for prospecting and client engagement. Familiarity with these tools will equip you to perform at your best.

As an Account Executive at Kenko, you will engage with diverse clients in the fitness and wellness industries, which includes yoga studios, gyms, pilates centers, spas, and wellness businesses focusing on innovative treatments like cryotherapy and physical therapy. This varied exposure allows you to tailor solutions that specifically meet the unique needs of each sector.

In your response, share specific examples of your past sales roles, focusing on achievements and experiences that resonate with Kenko's mission. Highlight your familiarity with the B2B landscape and any success you've had in engaging clients in the wellness or fitness sectors, emphasizing how you adapted your approach to meet diverse customer needs.

Explain that your sales approach involves active listening and asking open-ended questions to uncover client needs. Share examples of techniques you've used to keep the conversation focused on the client's perspective, which helps in tailoring your sales pitch effectively and establishing trust.

Detail the tools and methods you employ to keep your sales pipeline organized, such as regular updates in HubSpot or setting reminders for follow-ups. Discuss how you prioritize leads and opportunities, ensuring you maintain a healthy pipeline and can accurately forecast revenue.

Share a specific instance where you demonstrated a product's value in an engaging and relatable way. Highlight how you tailored your presentation to address specific client pain points and how your storytelling approach contributed to closing a sale or advancing the conversation.

Discuss Kenko's unique positioning, focusing on its holistic approach to serving the wellness and fitness sectors. Mention the integration of AI and the emphasis on relationship-driven sales as key differentiators that enable Kenko to meet client needs more effectively than competitors.

Describe your approach to objections as opportunities to deepen the conversation. Emphasize that you listen carefully, empathize with the client's concerns, and provide relevant information to address those concerns, showcasing transparency and reinforcing trust.

Illustrate the importance of collaboration as part of your sales strategy. Share how you engage product and marketing teams at Kenko to gather insights and align on messaging, as well as how you support your colleagues during the onboarding phase for a seamless transition for clients.

Detail your criteria for prioritizing leads, such as potential revenue, level of engagement, and fit with Kenko's offerings. Mention how you assess urgency and gather relevant data to make informed decisions on which leads to focus on first, ensuring efficient use of your time.

Discuss your multi-channel approach to prospecting, which includes cold calling, personalized emails, and leveraging social media platforms like LinkedIn and Instagram. Explain how your strategies evolve based on the responses you receive and the insights you develop about different client segments.

Express a strong alignment with Kenko's mission of empowering wellness businesses through innovative CRM solutions. Share how this role aligns with your personal and professional aspirations, particularly in making a meaningful impact in the fitness and wellness industry.