Β2Β Growth Marketing Manager (Remote)

As the B2B Growth Marketing Manager at Keragon, you will develop and implement comprehensive growth marketing strategies focusing on SEO, PPC, CRO, email marketing, and branding. You'll lead digital marketing campaigns, analyze market trends for new opportunities, and manage marketing budgets. Your role will also involve collaborating with internal and external teams, measuring campaign performance, and staying updated on industry trends to maintain a competitive edge.

Keragon is looking for candidates with a minimum of 3 years of experience in growth marketing or a similar role. A proven track record in executing successful B2B digital marketing strategies is essential, along with strong expertise in PPC, SEO, and CRO. Analytical skills to interpret data for decision-making and leadership abilities to manage teams and agencies are both crucial for this role. Exceptional communication and a creative mindset are also highly valued.

The B2B Growth Marketing Manager at Keragon will enjoy a dynamic and innovative remote-first work environment. This allows for flexibility and the opportunity to work with a supportive and collaborative team, fostering professional growth and development. You will be part of a mission-driven organization focused on transforming healthcare operations, making your work engaging and impactful.

At Keragon, we value continuous learning and professional development. As the B2B Growth Marketing Manager, you'll have ample opportunities to advance your skills and knowledge through various initiatives, including industry training, attending relevant conferences, and receiving mentorship from experienced team members. Our commitment to your growth will empower you to innovate and excel in your marketing strategies.

Working at Keragon as a B2B Growth Marketing Manager offers several competitive advantages. Our innovative approach to providing a no-code automation platform in the healthcare sector puts us at the forefront of industry transformation. You'll engage in cutting-edge marketing initiatives, backed by seasoned entrepreneurs and investors, ensuring you are part of a rapidly growing company with abundant opportunities for career advancement.

When answering this question, highlight specific PPC campaigns you've managed, focusing on objectives, strategies used, and measurable outcomes. Discuss tools you utilized for campaign management and analytics, demonstrating your ability to optimize campaigns for maximum ROI.

Start by discussing the importance of understanding the target audience, including healthcare professionals and decision-makers. Explain how you’d analyze market trends, perform competitive analysis, and leverage SEO, PPC, and content marketing to establish a strong digital presence that aligns with Keragon's mission.

Focus on metrics like customer acquisition cost (CAC), return on investment (ROI), lead conversion rates, and engagement metrics. Provide examples of how you've tracked these metrics in past campaigns and made data-driven decisions to optimize performance.

Select a specific project where collaboration was key to success. Discuss the roles of team members, your contribution to the collaboration process, and how combined efforts led to achieving or exceeding marketing goals. Highlight communication skills and teamwork.

Discuss your methods for staying updated, such as subscribing to industry newsletters, participating in webinars, attending conferences, and engaging with professional networks. Illustrate how these insights have helped you innovate in previous roles.

Explain how SEO helps drive organic traffic and supports brand visibility. Discuss specific tactics you employ, like keyword research, on-page and off-page optimization strategies, and how you measure SEO effectiveness through analytics.

Emphasize the importance of planning and prioritization based on campaign goals. Discuss your experience creating budgets, monitoring expenditures, and reallocating resources as needed to maximize impact across different campaigns.

Be prepared to discuss specific challenges you encountered, such as limited resources, changing market dynamics, or low response rates. Highlight the strategies you employed to overcome these obstacles, including innovative solutions and agile adjustments.

Outline your structured approach, including defining objectives, identifying target audiences, conducting market research, developing messaging, choosing channels, and establishing KPIs. Discuss the importance of reviewing and adjusting the campaign based on performance metrics.

Express genuine enthusiasm for Keragon’s mission to revolutionize healthcare through automation. Connect your skills and experiences to the company's goals, demonstrating how you can contribute to its growth and success in the healthcare sector.