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Trade Marketing Manager Italy

Trade Marketing Manager Italy

Job Description

Your Job

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

About Us

Kleenex®. Huggies®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

As the Trade Marketing Manager Italy in Kimberly-Clark Professional, you will play a leading role in your market to drive the agenda of the country level plan, the priorities of the channel sales team and execute product changes and introductions in your market. 

You will report to the EMEA Field Marketing Leader International Family Care & Professional (IFP) for Kimberly-Clark Professional and will be an individual contributor (no direct reports).

We can offer a temporary contract for a maternity leave (9-12 months contract).

Location: the role is on remote for candidates already based in Italy.

YOUR KEY ACCOUNTABILITIES:

  • Input into creation and drive deployment of channel value proposition – demonstrating Kimberly-Clark Professional value to our partners through annual and more regular planning meetings.

  • Champion and drive excellence in channel partner marketing across markets.

  • Lead strategic evaluation of channel access to key market segments and work alongside Distributor sales team and Distributor IMP to unlock white space by onboarding new channel partners.

  • Develop and evolve Commercial Partnership Programme with treatment strategy alongside Distributor sales leaders.

  • Lead team in delivering ongoing channel engagement and enablement initiatives such as incentives, Price Lists, Channel Catalogues, Promotions and channel-led trade shows/exhibitions.

  • Lead work to capture, collate and feed in local market, portfolio and competitor Insights to category team

  • Drive exceptional execution in local markets of innovation launches, owning seller and channel/Key Account engagement, product listings and working with IME on training plans.

  • Lead their team to communicate and execute Product Changes and deletions in a timely and efficient way with Channel and End Users customers

  • Leads team to monitor performance at country level and drive mitigation plans in local markets

  • Accountable for arrangements with local fulfilment houses and other suppliers for samples and marketing materials

  • Through team, owns monitoring local websites and raises tickets to correct any issues or implement local initiatives.

WHAT WE NEED FROM YOU:

  • Significant previous Marketing experience in a FMCG or similar environment, with a preference for Trade Marketing in B2B.

  • Ability to tell a compelling story leveraging various data points, experience and qualitative team input.   

  • Ability to effectively communicate views and facilitate communication with multiple stakeholders

  • Project Management skills, including ability to create and lead stakeholders through a project

  • Understanding of financial and market data and ability to interpret and gain insights from data analysis, as well as use data storytelling to influence decision making.

  • Visual management and use of dashboarding for decision making.

  • Highly collaborative, with ability to build strong relationships and trust across different functions, levels and cultures.

  • Fluent in Italian and English

We Offer

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.
 

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

Please submit your CV in English as it will be considered by English speakers.

In the meantime, please check out the careers website.

#LI-Remote

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.  We actively seek to build a workforce that reflects the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation and immigration visas support for this role.

Primary Location

No K-C Work Site -Italy

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time
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Average salary estimate

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What You Should Know About Trade Marketing Manager Italy, Kimberly-Clark

Welcome to Kimberly-Clark, where you're not just applying for a job; you're stepping into a mission to deliver Better Care for a Better World as our next Trade Marketing Manager Italy! In this role, flexibility is key as you’ll have the chance to work remotely from anywhere in Italy. Imagine being at the forefront of driving strategies that shape how our iconic brands, like Huggies and Kotex, engage with customers and compete in the market. You will collaborate closely with the sales team to hone in on channel access and develop methods that not only capture our unique value proposition but also meet the evolving needs of our partners. Your keen insights into market trends and competitor actions will drive our commercial strategies, ensuring robust product launches and seamless execution across all channels. We believe in passion, collaboration, and innovation, so you'll work within a supportive team environment, bringing your project management skills to life as you navigate through stakeholder relationships. If you’re an experienced marketer ready to tell impactful stories through data, create compelling marketing initiatives, and develop excellent distributor partnerships, this is the opportunity for you. Join us and use your talents to help create products that improve lives every day, while we help develop your career in a company recognized for its commitment to growth and impact.

Frequently Asked Questions (FAQs) for Trade Marketing Manager Italy Role at Kimberly-Clark
What are the responsibilities of the Trade Marketing Manager Italy at Kimberly-Clark?

As the Trade Marketing Manager Italy at Kimberly-Clark, your main responsibilities include championing channel marketing excellence, leading strategic evaluations for market segments, and overseeing effective product launches. You will work closely with the sales teams to develop commercial partnerships and ensure smooth execution of marketing initiatives like promotions and trade shows.

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What qualifications are needed for the Trade Marketing Manager Italy position at Kimberly-Clark?

Candidates for the Trade Marketing Manager Italy role should possess significant marketing experience in FMCG or a similar environment, particularly in trade marketing. Strong project management skills, data analysis abilities, and the capacity to communicate effectively with various stakeholders are essential. Fluency in both Italian and English is also required.

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What type of work environment can I expect as a Trade Marketing Manager Italy with Kimberly-Clark?

In the role of Trade Marketing Manager Italy at Kimberly-Clark, you can expect a flexible remote work environment tailored for local candidates in Italy. This supportive workspace encourages collaboration and innovation, allowing you to engage with passionate colleagues dedicated to making a positive impact.

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What kind of career opportunities exist for the Trade Marketing Manager Italy role at Kimberly-Clark?

Working as the Trade Marketing Manager Italy at Kimberly-Clark opens up pathways for career advancement in marketing, product management, and strategic planning within an industry-leading company. With ongoing support for professional development and a commitment to growth, you can continuously evolve your career while contributing to meaningful work that affects millions.

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How does Kimberly-Clark support diversity and inclusion for the Trade Marketing Manager Italy position?

Kimberly-Clark is dedicated to building an inclusive workforce that reflects the diverse experiences of its consumers. As a Trade Marketing Manager Italy, you will be part of an environment that values unique perspectives and actively promotes equal opportunity for all candidates, encouraging you to bring your unique ideas to the table.

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Common Interview Questions for Trade Marketing Manager Italy
Can you describe your experience in trade marketing?

When discussing your trade marketing experience, focus on specific campaigns or projects you were involved in, emphasizing your role, the strategies you employed, and the outcomes achieved. Highlight any measurable impact on sales or market share as a result of your initiatives.

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How do you approach developing relationships with distributors?

In your answer, illustrate your strategy for building strong relationships with distributors, such as regular communication, understanding their business needs, and collaborating on joint marketing initiatives. Providing an example of a successful partnership you've cultivated could strengthen your response.

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What is your process for analyzing market data?

Describe your systematic approach to analyzing market data, such as identifying key metrics, interpreting trends, and leveraging insights for strategic decisions. Emphasizing your experience with specific tools or methods can make your answer more compelling.

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How do you prioritize your tasks in a fast-paced environment?

Share your technique for prioritizing tasks amid competing deadlines. This could involve using project management tools, setting clear goals, or applying the Eisenhower Matrix to differentiate between urgent and important tasks, ensuring optimal productivity.

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How have you contributed to successful product launches in the past?

Discuss your involvement in previous product launches, detailing your role in planning, execution, and evaluation phases. Include metrics or results that showcased the success and any lessons learned that you can carry forward into future launches.

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What marketing strategies do you believe are essential for B2B environments?

Specify key marketing strategies effective in B2B environments, such as relationship-building, data-driven decision-making, and targeted communications. Articulating how these strategies can be applied to Kimberly-Clark's goals will show your strategic thinking.

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How do you handle feedback or criticism from stakeholders?

Explain your approach to receiving feedback positively, adapting to suggestions, and maintaining professional relationships. Discussing an example where you implemented constructive feedback can demonstrate your growth mindset.

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What techniques do you use to motivate your team or colleagues?

Focus on your methods for fostering team motivation, such as setting shared goals, recognizing individual contributions, and creating an open environment for sharing ideas. Providing a specific instance where your motivation techniques led to a successful project can strengthen your response.

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Can you give an example of a marketing challenge you faced and how you overcame it?

Share a specific challenge from your work experience, detailing the context, actions taken, and results achieved. Highlighting your problem-solving skills and resilience can make your answer stand out.

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What role does teamwork play in your marketing strategies?

Discuss the importance of teamwork in developing effective marketing strategies, emphasizing collaboration with various departments or teams to achieve common goals. Including an example of a successful team project will illustrate your teamwork philosophy.

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Our purpose is to deliver Better Care for a Better World.

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Full-time, remote
DATE POSTED
April 13, 2025

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