Marketing Specialist

As a Marketing Specialist at Kimley-Horn, you'll play a vital role in driving growth for our Water and Land Development practice. Your responsibilities will include developing proposals, engaging with potential clients, strategizing with project managers on upcoming opportunities, and representing the firm at various networking events. You'll also support the regional marketing team in ensuring project managers have the proper resources for success.

To qualify for the Marketing Specialist role at Kimley-Horn, candidates should have over 10 years of experience in the A/E/C industry and a Bachelor’s or Master’s degree in Communications, Marketing, Public Relations, or a similar field. Additionally, a basic understanding of tools like Adobe Creative Suite and Microsoft Office is beneficial.

Kimley-Horn is committed to professional growth for all employees, including Marketing Specialists. We offer robust opportunities for professional development, such as tuition reimbursement, extensive internal training programs, and mentorship initiatives to help you grow your skills and advance your career.

Kimley-Horn provides an exceptional benefits package for our Marketing Specialists, including a generous retirement plan with a company match, comprehensive health coverage, flexible scheduling, and time off options like personal leave and half-day Fridays. We also offer family-friendly benefits that assist employees at all stages of life.

The Marketing Specialist position at Kimley-Horn is not a remote role; it is based in our Austin office. This setup allows for greater collaboration with your team and provides you with the opportunity to take a hands-on approach in driving our marketing efforts.

When answering this question, highlight specific instances where you've led or contributed to a successful proposal. Discuss the strategies you applied, the collaboration involved, and how your efforts resulted in winning new business for your previous company.

An effective response should detail your organizational skills. Share examples of tools or methods you use for prioritizing tasks, such as creating a timeline or checklist. Emphasize the flexibility and communication with your team to ensure projects remain on track.

Discuss your approach to building and maintaining client relationships. Mention how you engage clients through regular check-ins, personalized communication, and actively seeking feedback to improve services. Supporting these points with tangible examples can enhance your response.

When responding, explain the metrics you typically track, such as client engagement, lead generation, or conversions. Illustrate how you analyze this data to make informed adjustments to future campaigns, underlining a results-oriented mindset.

Share a specific example where teamwork was key to achieving a project's objectives. Highlight how you communicated with the project manager to align marketing strategies with project goals, demonstrating your collaborative spirit and adaptability.

Discuss your familiarity with Adobe programs like Photoshop, InDesign, or Illustrator. Provide examples of projects where you've effectively utilized these tools to create marketing materials or presentations that aligned with brand standards and messaging.

Focus on your networking strategies. Explain how you prepare for events, approach potential clients, and follow up post-event. Sharing successful outcomes from past experiences can illustrate your effectiveness in building professional relationships.

Outline a specific marketing strategy you developed and who it targeted. Discuss the process of its planning, execution, and review. Highlight any measurable success and insight you gained from the experience.

Mention specific resources you use, such as industry publications, webinars, and networking groups. It’s beneficial to demonstrate a proactive approach to learning and adapting to the fast-paced marketing environment.

Express your thoughts on the importance of adaptability, a positive client service mentality, and the ability to communicate effectively with diverse stakeholders. Back this up with examples of how these qualities have impacted your previous roles positively.