Media Planning Manager

At Klick Health, a Media Planning Manager is responsible for developing and executing detailed media plans that resonate with healthcare audiences. This involves optimizing digital media campaigns across various channels, managing media budgets, and serving as the primary client-facing representative. The role requires collaboration with Media Operations and Analytics teams to ensure the delivery of impactful digital media campaigns that highlight our clients' messages.

To qualify for the Media Planning Manager role at Klick Health, candidates should possess a minimum of 5 years of media planning experience, with at least 1 year in a managerial position. Candidates should have proven proficiency in managing media budgets and experience with tools like DoubleClick Campaign Manager and GA4. Strong communication skills, attention to detail, vendor management experience, and creativity are also essential for success in this role.

A Media Planning Manager at Klick Health should have strong analytical and problem-solving skills, excellent written and verbal communication abilities, and deep knowledge of digital media channels. Proficiency in Microsoft Office Suite and media planning tools is critical, along with the capability to work autonomously and foster collaborative relationships both internally and externally. Experience in healthcare marketing is an added advantage.

Klick Health fosters a dynamic and inclusive work culture where diverse perspectives thrive. As a Media Planning Manager, you'll be supported by an inspiring leadership team and will have the opportunity to work alongside some of the brightest minds in digital marketing. Klick is dedicated to creating an environment that encourages growth, innovation, and collaboration within the team.

The Media Planning Manager role at Klick Health is crucial in shaping the future of digital health marketing. By developing and delivering effective media campaigns that target healthcare audiences, the Media Planning Manager helps ensure that clients' messages are effectively communicated across multiple channels, thus fulfilling Klick's mission to elevate healthcare communications in the digital space.

When answering this question, highlight your experience with market research, audience targeting, and data analysis. Discuss how you utilize various media channels and technologies to create comprehensive plans and the importance of integrating feedback from stakeholders to optimize campaign performance.

Emphasize your experience with setting, monitoring, and optimizing media budgets. Discuss your strategies for ensuring accountability and how you maintain transparency with clients regarding spending, demonstrating your skills in financial management within campaigns.

Share a specific example of a challenge you faced, such as unexpected changes in client requirements or underperforming campaigns. Detail the steps you took to analyze the situation, your problem-solving approach, and the positive outcome that resulted from your efforts.

Discuss your collaborative approach by mentioning how you engage with various teams, including creative and content development. Highlight the importance of mutual feedback and understanding the client's vision to ensure cohesive messaging across all platforms.

Mention specific tools like DoubleClick, GA4, and any additional platforms you're proficient in. Discuss how you leverage these tools to gather insights, measure effectiveness, and drive strategic decision-making, while demonstrating your familiarity with analytics in media planning.

Emphasize your commitment to continuous learning through industry blogs, webinars, and networking. Share any specific resources or communities that you engage with to ensure you remain ahead of trends and apply new knowledge to your campaigns effectively.

Share a detailed example that showcases your role in the campaign, the strategies implemented, and the results achieved. Highlight metrics like engagement rates or ROI to demonstrate your effectiveness as a Media Planning Manager.

Discuss how you utilize data to inform your planning decisions, optimize campaigns, and measure success. Emphasize your analytical thinking and how data-driven insights contribute to achieving stakeholder objectives in your media strategies.

Share your approach to task management and prioritization. Talk about using tools or methodologies to keep track of progress while ensuring quality across all campaigns. Emphasize the importance of communication with teams to ensure alignment.

Highlight your interpersonal skills and strategies for establishing trust and collaboration. Discuss how you ensure open communication, seek mutually beneficial partnerships, and leverage those relationships to enhance campaign effectiveness.