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Promotion Manager

Libertex Group Overview 

Established in 1997, the Libertex Group is an international powerhouse with over 27 years of financial markets expertise.

Over the years, the Libertex Group has helped shape the online trading industry by merging together innovative technology, market movements and digital trends. This was made possible with the introduction of ‘Libertex’, the multi-awarded online trading platform with which anyone can access the market and invest in stocks or trade CFDs with underlying assets being commodities, Forex, ETFs, cryptocurrencies, and others.

A firm believer in the power of sports to inspire, empower and push for success, Libertex is the Official Online Trading Partner of KICK Sauber F1 Team and FC Bayern.

The Libertex Group in Numbers:

• 27+ years of fintech experience
• 3M+ clients worldwide
• 700+ employees
• 45+ international awards (for Libertex)
• 300+ tradable assets (through Libertex)

The Libertex Group is constantly driven by a single passionate purpose – to tirelessly work on developing amazing fintech for people who simply want to have ‘more’ in their lives.

Job Overview

The appointment of the Promotion Manager is contingent upon obtaining in-principle approval from the Securities and Commodities Authority. This ensures that the candidate meets all regulatory and compliance standards required for the role. SCA certification is desirable , yet can be obtained during the appointment process. 

The Promotion Manager will be a seasoned professional tasked with driving the company's growth in the MENA region through strategic marketing and promotional activities. This role is pivotal in enhancing the company’s visibility and client engagement in compliance with the regulatory framework established by the SCA.

Main Responsibilities:

  • Ensuring that all promotional materials and campaigns adhere strictly to SCA regulations. This includes verifying that all marketing messages are accurate, not misleading, and compliant with the SCA’s advertising standards.
  • Developing and implementing effective marketing strategies tailored to the UAE This involves identifying target audiences, determining the most effective marketing channels, and setting clear objectives to achieve company growth.
  • Overseeing the execution of promotional campaigns, from planning and creative development to execution and performance analysis. This includes managing budgets, timelines, and resources to ensure campaigns are delivered effectively.
  • Working closely with other departments, such as legal, compliance, and sales, to ensure that all promotional activities are aligned with the company's objectives and regulatory requirements. Coordination with external partners and agencies will also be crucial.
  • Ensuring that all content produced for marketing purposes, including advertisements, brochures, and digital content, is accurate, informative, and compliant with SCA regulations.
  • Monitoring the effectiveness of promotional activities and providing regular reports on campaign performance, client engagement, and compliance status. This also includes staying updated on regulatory changes and adjusting strategies accordingly.
  • Providing training and guidance to team members on regulatory compliance and best practices in marketing. Ensuring that the team is well-informed about SCA regulations, and the ethical standards expected in promotional activities.

Qualifications and Experience:

  • A university certificate along with experience for not less than (5) years in financial markets or in the relevant fields. 

Alternative qualification:

  • Diploma certificate or less certificate along with experience for not less than (10) years in financial markets or in the relevant fields.

Additional qualification and experience:

Experience of not less than (5) years in financial markets or in the relevant fields along with: 

  • Master Financial Risk Manager (FRM) 
  • Master Financial Controller 
  • Certified Internal Auditor (CIA) 
  • Chartered Development Finance Analyst 
  • Certified Management Accountant (CMA) 
  • ICA Specialist Certificate in Conduct Risk.
  • Udemy Business unlimited membership & language training courses 
  • Medical Insurance
  • Professional and personal development opportunities in a fast-growing environment
What You Should Know About Promotion Manager, Libertex Group

If you're looking for an exciting opportunity to make your mark in the financial markets, then you might be just the person we're looking for as a Promotion Manager at Libertex Group! Established in 1997, Libertex has grown into a leading online trading platform with a user-friendly approach and a commitment to excellence. As our Promotion Manager, your key role will be to drive our growth in the MENA region through cutting-edge marketing and promotional strategies, all while adhering to the Securities and Commodities Authority regulations. You'll dive into the details of developing marketing campaigns tailored for the UAE, ensuring compliance is front and center. Collaborating closely with various departments will be part of your day-to-day, guaranteeing our promotional activities align with the company’s overall objectives. Plus, you'll be responsible for crafting insightful reports regarding the effectiveness of our campaigns, keeping on top of the latest regulatory changes, and mentoring your team on compliance matters. If you have 5 or more years of experience in financial markets, preferably with a relevant qualification, and you're eager to leverage your strategic marketing skills in a global fintech company, this role could be your next big adventure! Join us in shaping the future of online trading while enjoying professional and personal development opportunities in a vibrant and fast-growing environment.

Frequently Asked Questions (FAQs) for Promotion Manager Role at Libertex Group
What are the main responsibilities of a Promotion Manager at Libertex Group?

As a Promotion Manager at Libertex Group, your main responsibilities include ensuring that all promotional materials and campaigns comply with SCA regulations. You will develop impactful marketing strategies specific to the UAE, oversee execution from planning to analysis, collaborate with legal and compliance teams, and monitor promotional activities' effectiveness to guide future campaigns.

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What qualifications do I need to become a Promotion Manager at Libertex Group?

To qualify for the Promotion Manager role at Libertex Group, candidates typically need a university certificate with at least 5 years of experience in financial markets. Alternatively, a diploma and at least 10 years of experience may also be acceptable. Having additional certifications like Financial Risk Manager (FRM) or Chartered Development Finance Analyst can be advantageous.

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How does the Promotion Manager contribute to growth at Libertex Group?

The Promotion Manager contributes to growth at Libertex Group by developing and implementing effective marketing strategies that enhance visibility and client engagement in the competitive MENA market. Through creative promotional campaigns and collaboration with interdepartmental teams, this role helps increase client acquisition and retention.

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What are the compliance requirements for the Promotion Manager role at Libertex Group?

Compliance is paramount for the Promotion Manager at Libertex Group. The role requires ensuring that all marketing materials and activities conform to the guidelines set by the Securities and Commodities Authority, which includes verifying the accuracy of marketing messages and staying updated about regulatory changes.

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Can a Promotion Manager at Libertex Group receive training on regulatory compliance?

Yes! A Promotion Manager at Libertex Group is not only responsible for compliance but also for providing training and guidance to team members on regulatory standards. This ensures that the entire marketing team is well-versed in SCA regulations and the ethical practices expected in promotional activities.

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Common Interview Questions for Promotion Manager
What strategies would you employ as a Promotion Manager in the MENA region?

To effectively answer this, highlight your experience in developing targeted marketing strategies. Discuss your knowledge of market trends in the MENA region, including identifying key demographics and preferred communication channels to engage with potential clients.

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How do you ensure compliance in all promotional campaigns?

Emphasize the importance of understanding SCA regulations. Explain your approach to reviewing all marketing materials for compliance before launch and maintaining regular communication with legal and compliance departments to stay updated about any changes.

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Describe a successful marketing campaign you managed in the past.

Share a specific example that showcases your role in the campaign's planning, execution, and performance analysis. Highlight metrics that demonstrate its success, such as increased client engagement or its impact on revenue growth.

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How do you measure the effectiveness of promotional activities?

Talk about specific KPIs you track, such as ROI, engagement metrics, and client acquisition rates. Discuss how you utilize analytics tools to gather data and refine future campaigns based on these insights.

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What challenges have you faced in previous marketing roles, and how did you overcome them?

Describe a particular challenge related to compliance or market differences, showing how you adapted your strategies or collaborated with cross-functional teams to achieve successful outcomes.

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How do you keep your team informed about regulatory changes?

Discuss your proactive approach to sharing updates through regular team meetings and informative workshops. Highlight any tools or platforms you use to keep the team engaged and compliant.

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What techniques do you use for audience segmentation?

Explain your process for identifying target audience segments through data analysis, surveys, or market research. Share how you customize your marketing approaches based on the insights gathered.

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What role does creative development play in your campaigns?

Emphasize the need for creative elements in marketing campaigns to stand out in a competitive landscape. Discuss how you collaborate with creative teams to ensure that promotional materials resonate with target audiences.

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How do you adapt marketing strategies in a fast-paced environment?

Talk about your experience in quickly analyzing market trends and consumer behaviors to pivot strategies. Emphasize your agility and decision-making skills in response to changes in the market.

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Why do you want to work as a Promotion Manager at Libertex Group?

Show your enthusiasm for the role by discussing your passion for fintech and online trading. Highlight how your skills align with Libertex Group's mission and how you can contribute to its growth in the MENA region.

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Founded in 1997 and headquartered in Limassol, Cyprus, Libertex is an online financial software and stock trading company.

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Full-time, remote
DATE POSTED
April 6, 2025

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