Director, Growth Marketing

The Director of Growth Marketing at Lightspeed is responsible for owning the strategy and performance of key teams: Marketing Automation, Conversion Rate Optimization, and Data. This role involves defining global growth strategies, overseeing team development, leveraging data analytics for optimization, and driving experimentation to foster a culture of continuous improvement across the marketing landscape.

Candidates for the Director of Growth Marketing role at Lightspeed should have 8 to 12+ years of experience in growth marketing or performance marketing, ideally in a global SaaS or eCommerce context. Leadership experience, particularly with cross-functional and remote teams, along with a strong grasp of modern marketing technologies, is crucial for success in this position.

Success in growth marketing at Lightspeed is measured through clearly defined KPIs, which are monitored through dashboards and analytics. The Director of Growth Marketing collaborates with business intelligence teams to assess performance, driving a culture of performance measurement, data-driven decision-making, and continuous optimization of marketing strategies and initiatives.

Lightspeed offers a flexible hybrid work environment, allowing team members to work three days a week in the office. This setup promotes a collaborative culture while also accommodating personal work preferences and ensuring employees find a fitting work-life balance.

Lightspeed promotes genuine career growth opportunities, allowing team members to thrive in a supportive environment. As the Director of Growth Marketing, you'll have access to mentorship, training programs like LinkedIn Learning, and opportunities for lateral and upward movement in the company.

To answer this question, outline your leadership style and specific experiences managing cross-functional teams. Highlight key projects where you implemented growth strategies and how your leadership contributed to measurable outcomes in performance and team development.

Discuss your experience with tools such as Salesforce, HubSpot, Marketo, and others relevant to your background. Provide examples of how you have utilized these tools to enhance marketing campaigns and drive growth, making sure to show your insights on their strengths and weaknesses.

When addressing this question, walk through your process for gathering data, identifying insights, creating hypotheses, and executing experiments. Emphasize the importance of aligning these strategies with business goals while continually testing and iterating based on performance data.

Share your experience with conversion rate optimization (CRO) strategies, including A/B testing and user journey improvements. Illustrate how you assess website performance and adjust marketing tactics based on comprehensive data analysis and customer feedback.

Focus on your techniques for fostering collaboration, such as setting up regular inter-departmental meetings, utilizing project management tools, and inclusive decision-making processes. Provide examples of successful cross-functional campaigns that benefited from close teamwork.

In discussing performance marketing, detail the significant campaigns you managed, along with metrics that showcase your successes. Clarifying how you utilized analytics to inform decisions and optimize outcomes can demonstrate your proficiency in this space.

Emphasize the importance of a test-and-learn approach by sharing examples of experiments you conducted that led to significant learning or results. Explain how these experiences shaped your overall marketing strategy and influence decision-making within your teams.

Discuss your methods for staying updated, including following industry influencers, attending webinars, and participating in relevant training. Articulate how your commitment to continuous learning translates into innovative practices in your marketing strategies.

Provide a specific challenge that you encountered, outlining the steps you took to resolve it. Highlight the lessons learned and how this experience improved your skills as a growth marketer, showcasing your problem-solving and resilience.

Articulate your passion for Lightspeed's mission and values, and connect them to your personal career aspirations and experiences. Demonstrating an understanding of their culture and how your skills align with their goals will present you as a strong candidate passionate about contributing to their success.