Senior Digital Fashion Designer

As a Senior Digital Fashion Designer at Lockwood Publishing, your primary responsibilities will include conceptualizing and designing a diverse range of virtual fashion items such as clothing, accessories, and footwear. You will utilize AI-driven tools to enhance workflow and trend analysis, creating designs that resonate with our player base. Furthermore, you’ll collaborate closely with cross-functional teams, mentor junior designers, and ensure that all fashion content aligns with immersive experiences in Avakin Life, ultimately driving revenue through in-app purchases.

The Senior Digital Fashion Designer role at Lockwood Publishing requires at least 3 years of experience in fashion design, with a strong portfolio that demonstrates expertise in digital fashion. Candidates should be proficient in software such as Adobe Creative Suite, Marvelous Designer, Clo3D, Blender, Maya, ZBrush, and Substance Painter. Additionally, a strategic mindset and the ability to leverage data-driven insights will be necessary to create impactful designs that yield commercial success.

The Senior Digital Fashion Designer plays a crucial role in enhancing player engagement at Lockwood Publishing by designing virtual fashion items that align with player preferences and current fashion trends. By collaborating with experience designers on metaverse events and ensuring high visual and technical standards, the designer helps create an engaging environment that can significantly elevate the overall player experience in Avakin Life.

In the role of Senior Digital Fashion Designer, you will use various tools including Adobe Creative Suite for design purposes, Marvelous Designer and Clo3D for garment creation, and Blender, Maya, and ZBrush for 3D modeling and prototyping. Additionally, familiarity with AI tools in fashion design will be beneficial to streamline workflows and enhance creativity, making your designs both innovative and appealing.

Lockwood Publishing offers a dynamic environment that fosters career growth for a Senior Digital Fashion Designer. You will have the chance to expand your skills in AI-driven fashion design and collaborate on innovative projects within one of the largest metaverses globally. This role also includes mentoring junior designers, allowing for personal and professional development within a supportive team culture.

When approaching design trends in digital fashion, I begin by conducting thorough research on current styles, player preferences, and social media influences. I also analyze internal data and feedback to understand what resonates within our community. Incorporating these insights, I brainstorm creative concepts that align with market demands and our brand's vision.

In my previous roles, I frequently utilized AI tools to optimize fashion design workflows. For instance, I used them for trend analysis and pattern generation, which allowed me to enhance creativity and efficiency in my design process. I believe these tools are essential for staying competitive and innovating in the fast-paced world of digital fashion.

Creating 3D models begins with conceiving detailed sketches and designs based on player preferences and trends. I then transition to software like Marvelous Designer or Blender, where I build out the models, focusing on accurate garment dynamics and textures. I ensure all models are tested for integration into the game, maintaining high-quality standards throughout the process.

I view player feedback as an invaluable tool for improvement. After gathering insights from players on the fashion items, I analyze trends and comments to identify areas for enhancement. I then implement changes based on this feedback while ensuring we maintain our brand identity and continue to engage our audience effectively.

Mentoring junior designers involves a combination of hands-on guidance, constructive feedback, and knowledge sharing. I prioritize creating an open environment where they feel comfortable asking questions and experimenting. I often schedule design critique sessions and workshops based on specific skills, such as AI integration and 3D modeling techniques.

To ensure that my designs are in sync with marketing campaigns, I collaborate closely with marketing teams from the start of a project. We discuss thematic elements and promotional strategies, and I adjust my designs accordingly to ensure they resonate with campaign goals. Continuous communication is key to maintaining alignment.

When conceptualizing a line of fashion items, I consider target demographics, current trends, and player preferences. I also evaluate seasonal themes, event concepts, and the overall aesthetic of the Avakin Life universe. Incorporating this information helps me create cohesive and appealing collections that enhance the player experience.

My experience with cross-functional teams has taught me the importance of effective communication and collaboration. I have successfully partnered with character artists, developers, and marketing teams to integrate fashion designs into larger projects. This team-oriented approach helps ensure that all aspects of our work align for a seamless player experience.

I stay current on fashion industry trends by regularly reading fashion journals, following influential designers on social media, and attending virtual events and webinars. I also engage with online fashion communities, where I can exchange ideas and insights that inspire my work within the realm of digital fashion.

The most exciting part about working in the metaverse is the limitless potential for creativity and interactivity. It allows for creating entirely novel experiences and expressions of fashion that can’t be achieved in the physical world. Contributing to a vibrant community where fashion can play a vital role in self-expression is incredibly motivating for me.