Marketing Specialist - #34228

As a Marketing Specialist at COROS, your primary responsibilities will include developing and executing point-of-sale marketing materials and coordinating promotional activities with retail partners. You'll manage brand activations at sports events, create print collateral, and conduct in-store training sessions for retail staff. Additionally, tracking the performance of offline campaigns and reporting on market insights will be essential components of your role.

To apply for the Marketing Specialist position at COROS, candidates should have at least 2-3 years of retail and physical marketing experience. A strong background in retail marketing, excellent communication skills, and project management abilities are crucial. A creative mindset that pays attention to brand consistency is also essential. Experience in the sports, lifestyle, or consumer electronics sectors would be a significant advantage.

Yes, the Marketing Specialist role at COROS may require travel for fieldwork, activations, and store visits. The ability to travel is important as you will need to monitor merchandising compliance and engage with retail partners directly.

COROS provides a work-from-home environment for the Marketing Specialist position. This setup allows you to manage your workload flexibly while being part of an innovative team that collaborates remotely to achieve common goals in the fitness industry.

Key skills for success as a Marketing Specialist at COROS include strong marketing knowledge, excellent communication and project management abilities, and a creative approach to problem-solving. Additionally, familiarity with retail marketing trends and event coordination is highly valued while maintaining brand consistency in all materials.

To plan and execute effective in-store marketing strategies, start by understanding your target audience and the retail environment. Utilize analytics to assess previous campaigns, then develop eye-catching point-of-sale materials that resonate with customers. Collaborate with store management to ensure proper placement and visibility of marketing materials, and consistently monitor performance metrics to adapt strategies as needed.

In my previous roles, I successfully organized and managed brand activations at various sporting events and expos. I coordinated logistics such as booth design and setup, engaged with attendees during the events, and collected valuable feedback for future improvements. I also tracked foot traffic and leads generated to measure the success of our activations.

Building strong relationships with retail partners involves consistent communication and understanding their needs. I make regular visits to stores, offering support during promotions while getting feedback on our products. These touchpoints help foster trust and collaboration, enhancing the overall partnership.

Assessing the impact of an offline marketing campaign requires tracking key performance indicators (KPIs) such as foot traffic and sales figures. Conducting post-campaign analysis, including gathering customer feedback and monitoring inventory levels, can provide valuable insights into the effectiveness of the campaign and inform future strategies.

To ensure brand consistency in marketing materials, I adhere to established brand guidelines, including logos, color schemes, and messaging. Collaborative efforts with design teams and proactive reviews of all materials before distribution help maintain a unified brand presence across all platforms.

In a situation where a retail partner is not complying with branding guidelines, I would first address the issue directly with the store management to understand the challenges they are facing. After discussing compliance expectations, I would collaborate on solutions that support their efforts while reinforcing the importance of maintaining brand integrity.

One successful marketing project I managed involved executing a promotional campaign for a new product launch in collaboration with key retail partners. I coordinated the creation of eye-catching POS materials and organized in-store events that generated excitement. Post-campaign data showed a significant increase in sales and brand awareness, demonstrating the effectiveness of our strategy.

For project management, I typically utilize tools such as Trello for task organization, Google Workspace for collaboration, and analytics tools like Google Analytics to track campaign performance. These tools help me keep projects on schedule and enable efficient team communication.

I stay updated with industry trends in retail marketing by regularly reading industry blogs, attending webinars, and participating in professional groups. Networking with other professionals and attending conferences also provides great insights into emerging strategies and best practices to implement in our own marketing efforts.

My passion for fitness and technology motivates me to work in this industry. I believe in the transformative power of sports tech to enhance athletic performance and improve lives. Being part of a company that shares this belief and innovates in the space excites me and drives my creativity in marketing strategies.