Creative Copywriter, Performance Marketing

As a Creative Copywriter at Manychat, your primary responsibility will be to create performance-driven content that engages and converts audiences globally. This includes writing landing pages, emails, ads, and more, while guiding users through top and middle-of-the-funnel content. You will also collaborate with different teams, particularly the Growth Team, to ensure cohesive messaging and content strategies.

To be considered for the Creative Copywriter position at Manychat, candidates typically should have 3–5 years of experience in marketing writing, preferably within high-growth B2B tech companies. A bachelor's degree in English, Journalism, or a related field is preferred, along with a talent for translating technical concepts into engaging content.

Manychat supports the personal growth of its Creative Copywriters by offering annual professional development reimbursements. This commitment to continuous learning, coupled with a collaborative work environment, ensures you have the resources and opportunities needed to excel in your role and advance your career.

Successful Creative Copywriters at Manychat should possess strong interpersonal skills for cross-functional collaboration, a keen understanding of data analytics to optimize content strategies, and the ability to craft clear, concise, and persuasive messages that resonate with B2B audiences. Creativity and strategic thinking are also crucial.

At Manychat, you have the unique opportunity to innovate content development by exploring new formats, such as short-form video integration. You'll participate in shaping the voice of major events, allowing your creativity to influence a large audience and make a lasting impact.

In answering this question, you should discuss your method for understanding the audience, analyzing successful content pieces, and brainstorming concepts that align with organizational goals. Highlight the importance of testing different formats and channels to determine what resonates best.

When addressing feedback, emphasize your openness to constructive criticism and how it helps refine your work. Share an example of how you’ve used feedback to make a piece more compelling, demonstrating that collaboration is essential for producing top-notch content.

When responding, outline the campaign objectives, your specific contributions as a Creative Copywriter, and the results achieved. Focusing on data and analytics can strengthen your answer, showcasing your ability to measure content performance effectively.

Explain your ability to simplify complex terms by focusing on the audience's perspective and using relatable analogies. Discuss the importance of understanding the product deeply so you can effectively communicate its benefits in an accessible way.

In your answer, mention how data analytics informs your strategy by revealing audience preferences, guiding adjustments in messaging, and assisting in optimizing performance metrics. Point out specific tools and data points you typically use in this process.

Share your approach to prioritizing deadlines and aligning them with the company’s marketing goals. Discuss any tools or frameworks you use to keep track of tasks and ensure timely delivery while maintaining quality.

Provide an instance where teamwork was critical to a project's success. Explain your role, how you communicated and coordinated with other teams, and the outcomes of your collaboration, emphasizing the value of diverse inputs in the creative process.

Discuss the various techniques you utilize such as brainstorming sessions, mood boards, or studying competitor content. Highlight how you create a nurturing environment for your creativity, which also aligns with Manychat’s collaborative culture.

In answering this, mention any blogs, podcasts, or thought leaders you follow in the marketing industry. Express your commitment to continual learning and adapting to new trends, which reflects Manychat’s dedication to innovation.

Articulate your passion for storytelling and its impact on marketing, and align this with Manychat's mission and values. Discuss your admiration for the company’s innovative approach to communication and how you see yourself contributing to its growth.