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Senior Manager, Retail Search

Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe.
 
We’re looking for a Senior Manager, Retail Search to work in a hybrid remote capacity from one of the Mars United Commerce hub locations. Amazon Ads experience is required.
Candidates must reside in a commutable distance to one of these locations: Atlanta, Chicago, New York, Bentonville or Seattle.
 
PRIMARY RESPONSIBILITIES:
  • Own and develop retail search activation strategy and oversee Search Manager to build and flawlessly execute best-in-class retail media campaigns across search
  • Direct and train Managers and Specialists on best practices for hands-to-keyboard set-up, management, optimization and reporting of retail search
  • Lead strategy on keyword, ad group, audience and targeting strategy, and refine overall activation plan based on client objectives and vendor/platform capabilities
  • Work with Director to develop and refine processes to improve the daily and weekly optimizations and performance across a variety of platforms and clients
  • Create and share presentations recommending campaign strategy and collaborate with senior internal leaders on search strategy and convey final plan to the search teams and clients
  • Support developing holistic retail strategy, client media mix, and budget allocations, while leading Search Managers and Search Specialists in executing tactics that support the strategy
  • Maintain oversight as the leader of the team that activates against campaign set-up, performance, optimization, and reporting
  • Clearly set and communicate performance expectations with Search Managers, and Search Specialists, along with key internal commerce media partners
  • Lead, manage, mentor, and scale the skillsets of the team of Search Managers and Specialist in workflow, training, and development and adherence to best practices
  • Lead the search team on providing high-quality insights and strategic recommendations based on client objectives, media strategy and results
  • Reports to Director Retail Search, immediate direct reports with Search Manager
 
SKILLS NEEDED:
  • 5+ years of experience in retail search space
  • Confident presenter and clear, persuasive communicator (verbal and written) of complicated information.
  • Owner and leader mentality, with willingness to “roll up your sleeves.”
  • Exceptional Excel skills are necessary (Pivot Tables, Vlookups, etc)
  • Google Suite Experience (Google Sheets, Docs, Slides)
  • Must have hands-on-keyboard media buying experience, including actively building and implementing keyword, ad group, audience & targeting strategies in-platform; real-time bidding expertise; proactive campaign monitoring; optimization; and results-based reporting.
  • Retail media buying experience on one or more of the following platforms is required – Amazon, Walmart, Criteo, Citrus Ads, Kroger/Promote IQ, Instacart
  • Google SEM or similar experience is a plus, but not required.
  • Strong attention to detail and talented multi-tasker with an ability to organize and prioritize workload to manage timelines, budgets and deliverables for self, client, vendor and internal team.
  • Ambitious self-starter who takes ownership of and great pride in his/her work.
  • Passion for and strong knowledge of all elements of the retail and omnichannel media landscape.
  • Creative and strategic thinker who gets excited about taking on and solving complex challenges.
  • Curious and dissatisfied with the status quo, always thinking of ways to improve and grow.
  • Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary, in order to achieve the best results for the project.
  • Experience managing & mentoring direct reports, of whom the manager empowers to take on more strategic work than their current knowledge to grow and evolve skills.
  • Very strong soft skills with presenting to clients, including a high degree of storytelling. Expressed by creating, and presenting strategically oriented decks, with a focus on business strategy & catering to the clients organizational and personal motivations, vs. a focus on campaign performance.
  • Ability to operate independently, where client deliverables are consistently polished, complete, and done to convey a sense of expertise, confidence, and professionalism.
  • High degree of skill in understanding, responding to, challenging, and mitigating client objections to strategic and tactical recommendations.
 
Mars United Commerce is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bonafide occupational qualification applies.
 
Mars United Commerce has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.
 
Compensation Range: $101,000 - $131,300 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be April 30, 2025. 
 
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What You Should Know About Senior Manager, Retail Search, Mars United Commerce

Join the dynamic team at Mars United Commerce as a Senior Manager, Retail Search and take the lead in shaping our retail media campaigns! Based in Atlanta, Georgia, this role offers the chance to work in a hybrid remote capacity while collaborating with brilliant minds who are passionate about driving growth. In this position, you'll not only own the retail search activation strategy but also mentor a talented group of Search Managers and Specialists. With over 5 years of experience in the retail search space, a knack for effective communication, and robust skills in Excel, you're the driven expert we need. Your day-to-day will involve refining keyword strategies, optimizing campaigns, and strategizing with both internal teams and clients to ensure their objectives are met. We're excited to welcome someone who thrives in a fast-paced environment, is detail-oriented, and isn't afraid to push boundaries. This is your opportunity to make a real impact in a company that values innovation and inclusivity. You'll find that at Mars United Commerce, we prioritize not just business growth, but also the development and wellbeing of our people. If you're ready to take your career to the next level, we'd love to hear from you!

Frequently Asked Questions (FAQs) for Senior Manager, Retail Search Role at Mars United Commerce
What qualifications do I need to become a Senior Manager, Retail Search at Mars United Commerce?

To become a Senior Manager, Retail Search at Mars United Commerce, you should have at least 5 years of experience in the retail search space. Key qualifications include excellent communication skills, a strong handle on Excel, and hands-on experience in media buying. Familiarity with platforms like Amazon Ads is also essential, as the role involves direct management of retail media campaigns.

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What responsibilities does the Senior Manager, Retail Search at Mars United Commerce have?

As the Senior Manager, Retail Search at Mars United Commerce, you will develop retail search activation strategies, oversee the Search Managers, and ensure the flawless execution of media campaigns. You'll lead training initiatives, collaborate on strategic presentations, optimize performance across various platforms, and mentor your team while maintaining oversight on client deliverables.

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What skills are essential for success as a Senior Manager in Retail Search at Mars United Commerce?

Key skills essential for success in this role include strategic thinking, exceptional analytical capabilities with advanced Excel knowledge, and the ability to communicate complex strategies clearly. Moreover, experience managing teams and mentoring direct reports is crucial, along with having a creative approach to resolving challenges in retail media.

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How does Mars United Commerce support the development of its Senior Manager, Retail Search?

Mars United Commerce is committed to employee growth. In the role of Senior Manager, Retail Search, you'll not only lead and mentor your team but also have access to continuous training programs, wellness initiatives, and tuition support to help you advance your skills and career.

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What is the work culture like for a Senior Manager, Retail Search at Mars United Commerce?

The work culture at Mars United Commerce is inclusive and collaborative. As a Senior Manager, Retail Search, you will work alongside a diverse group of 800+ colleagues who value growth, innovation, and community impact. The company fosters a flexible work environment that emphasizes both professional and personal wellbeing.

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Common Interview Questions for Senior Manager, Retail Search
Can you describe your experience with retail search activation strategies?

When answering, highlight specific campaigns you've managed, the strategies you implemented, and the results achieved. Be sure to underscore your ability to align campaign objectives with client needs and mention any innovative approaches you've taken in past roles.

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How do you mentor and develop your team in a fast-paced environment?

Discuss your approach to mentorship, including setting clear expectations, offering constructive feedback, and providing opportunities for skill enhancement. Share examples of how you've successfully fostered a growth mindset among your team members.

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What are the key metrics you monitor for retail media campaigns?

Mention specific metrics such as ROI, CTR, conversion rates, and overall campaign performance. Illustrate how monitoring these metrics informs your optimization strategies and helps in driving better results for clients.

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How do you handle underperforming campaigns?

Explain your method for analyzing underperformance, identifying root causes, and implementing corrective actions. Discuss how you communicate these adjustments with your team and clients to ensure alignment and understanding.

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Describe your experience with hands-on media buying.

Provide details about the platforms you have experience with, such as Amazon Ads or others. Discuss the strategies you've executed, including keyword targeting and bidding tactics, highlighting your proficiency in achieving campaign goals.

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How do you approach collaboration with cross-functional teams?

Illustrate your ability to work collaboratively by sharing examples of successful projects where you engaged cross-functional teams. Emphasize communication strategies you use to ensure all parties are on the same page.

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What techniques do you use for effective campaign optimization?

Talk about specific methodologies you apply for campaign optimization, including A/B testing, analyzing data trends, and making adjustments based on client feedback. Ensure to convey your strategic thinking process.

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What qualities do you believe are essential for a successful Senior Manager, Retail Search?

Mention qualities like leadership, adaptability, creativity, and strong analytical skills. Share how each quality contributes to not only your success but also the success of your team and clients.

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How do you stay updated on industry trends and innovations?

Discuss your strategies for continuous learning, such as following industry publications, attending workshops, and engaging with professional networks. Highlight how these insights inform your strategies and decision-making.

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Can you share an example of a complex challenge you faced and how you resolved it?

Share a specific challenge, detailing the context, your thought process, and the steps you took to overcome it. Highlight the positive outcomes and what you learned from the experience.

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At Mars United Commerce, we have a mission to make a positive impact across a “Triple Bottom Line,” which focuses on growth for our clients, growth for our people, and growth for our community.

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Full-time, hybrid
DATE POSTED
March 29, 2025

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