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Direct Marketing Manager

Description

Matrix Basement Finishing is recognized as a Top 50 awardee of the Top 500 companies in America for home remodeling! We are the fastest-growing basement remodeling company in the country. We offer high-quality home solutions backed by excellent service and a lifetime warranty. Expect nothing less than high-value remodeling with Matrix.


We are seeking a highly motivated results-driven Direct Marketing Manager to lead our marketing team in acquiring high-quality leads through cost-effective strategies. This role is pivotal in hiring, training, and coaching marketing associates across multiple territories, ensuring their success in generating leads for our sales team.



Why Join Matrix Basement Finishing?

• Be part of one of America’s most awarded home remodeling companies.

• Competitive compensation package with performance-based incentives.

• Opportunity to step into a $340 billion industry with a rapidly growing company.

• A supportive and dynamic work environment focused on career growth and success.


If you are passionate about marketing, leadership, and driving results, we want to hear from you! Apply today and take your career to the next level with Matrix Basement Finishing.



Visit our careers page:  Matrix Basements Careers 


Requirements

  

Responsibilities:

• Recruit, onboard, and train new marketing associates in multiple territories.

• Develop and implement strategies to maximize lead generation efficiency.

• Coach and mentor team members to meet and exceed department lead generation and sales targets.

• Monitor and analyze marketing performance metrics, adjusting strategies to optimize results.

• Collaborate with leadership to align marketing efforts with business goals.

• Ensure that all marketing initiatives are executed within budget while maintaining quality and effectiveness.

• Conduct regular field visits to assess team performance and provide hands-on coaching.

Duties and Responsibilities:

• Manage and work Open House Program.

• Manage and work trade shows and events.

• Hire and recruit promotional staff members.

• Assist with event tear-down and setup.

Qualifications:

• Proven experience in direct marketing, field marketing, or lead generation.

• Strong leadership skills with experience in hiring, training, and managing teams.

• Excellent analytical skills with the ability to interpret data and make data-driven decisions.

• Ability to travel between territories as needed.

• Goal-oriented mindset with a focus on performance optimization.

• Experience in the home remodeling or home improvement industry is a plus.





#HPMatrix 


Average salary estimate

$70000 / YEARLY (est.)
min
max
$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Direct Marketing Manager, Matrix Basement Finishing

Are you ready to take your marketing career to the next level? Join Matrix Basement Finishing as a Direct Marketing Manager, where we’re recognized as one of the top 50 companies in America for home remodeling! Based in Arlington Heights, Illinois, this role is all about driving results and leading a passionate team dedicated to acquiring high-quality leads through innovative and cost-effective marketing strategies. You will spearhead the hiring, training, and coaching of marketing associates across multiple territories, ensuring they thrive in generating valuable leads for our dedicated sales team. As part of a rapidly growing basement remodeling company, you will get to immerse yourself in a booming $340 billion industry while working alongside top talents in a supportive environment that champions career growth. We value initiative and performance, hence offer a competitive compensation package with performance-based incentives. If you’re passionate about marketing and leadership and want to play a key role in one of America’s most awarded home remodeling companies, we encourage you to apply today and explore the exciting opportunities that await with Matrix Basement Finishing!

Frequently Asked Questions (FAQs) for Direct Marketing Manager Role at Matrix Basement Finishing
What are the main responsibilities of a Direct Marketing Manager at Matrix Basement Finishing?

The Direct Marketing Manager at Matrix Basement Finishing is responsible for recruiting, training, and leading a team of marketing associates to generate quality leads. This role includes developing cost-effective lead generation strategies, analyzing performance metrics, ensuring alignment with business goals, and managing marketing initiatives to stay within budget while maximizing impact.

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What experience is required for the Direct Marketing Manager position at Matrix Basement Finishing?

To qualify for the Direct Marketing Manager position at Matrix Basement Finishing, candidates should have proven experience in direct or field marketing, particularly in lead generation. Strong leadership abilities, along with analytical skills for interpreting data and making informed decisions, are also crucial. Experience in the home remodeling industry is a plus.

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How does Matrix Basement Finishing support the development of its Direct Marketing Manager?

Matrix Basement Finishing emphasizes employee growth by providing a supportive environment that focuses on coaching and mentoring. The Direct Marketing Manager will have access to various resources for team development and has the opportunity to engage in hands-on training, ensuring everyone meets and exceeds their goals.

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What kind of marketing strategies will a Direct Marketing Manager utilize at Matrix Basement Finishing?

A Direct Marketing Manager at Matrix Basement Finishing will utilize a mix of digital and traditional marketing strategies designed to maximize lead generation efficiency. This includes managing promotional campaigns, coordinating marketing events and trade shows, as well as developing field marketing initiatives across multiple territories.

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What makes Matrix Basement Finishing a great place to work as a Direct Marketing Manager?

Matrix Basement Finishing is recognized for its high-quality home solutions and exceptional service, making it a great place for a Direct Marketing Manager. Not only does the company offer competitive pay and performance-based incentives, but also a vibrant workplace culture that fosters career advancement, making every day a rewarding experience.

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Common Interview Questions for Direct Marketing Manager
Can you describe your experience in direct marketing?

Share specific examples of your previous roles in direct marketing, emphasizing your responsibilities, the strategies implemented, and measurable outcomes achieved to demonstrate your expertise.

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How do you approach developing a marketing strategy?

Outline your process for conducting market research, identifying target audiences, setting objectives, and developing a tactical plan to achieve desired outcomes, illustrating with examples from your past experience.

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What methods do you use to analyze marketing performance metrics?

Discuss the tools and technologies you utilize for tracking and analyzing metrics, as well as how you interpret data to make informed decisions for optimizing marketing strategies.

Join Rise to see the full answer
How do you ensure alignment between marketing initiatives and business goals?

Explain your strategies for maintaining communication with leadership and collaborating across departments to align marketing efforts with overall business objectives.

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Share an experience where you successfully led a team to achieve a goal.

Detail a specific situation where your leadership directly contributed to a team's success, including the challenges faced, strategies employed, and the results achieved.

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What would you consider your biggest success in lead generation?

Identify a particular initiative that led to exceptional lead generation and describe the tactics that resulted in increased quality and quantity of leads.

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How do you stay current with marketing trends and techniques?

Discuss any resources you regularly consult, such as industry publications, webinars, or conferences, and how you apply new knowledge and trends in your marketing strategies.

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Describe a time when you had to adjust your marketing approach based on data analysis.

Provide an account of a scenario where your analytical skills led to a change in strategy, focusing on what the initial results indicated and how you adjusted for improved performance.

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What do you believe is key to successful coaching and mentoring within a marketing team?

Share your philosophy on mentoring, including the methods you use to inspire and develop team members to reach their full potential and meet performance goals.

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How do you prioritize tasks in a fast-paced marketing environment?

Discuss your time management strategies and tools you use to prioritize tasks effectively while ensuring all initiatives are executed on time and within budget.

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Welcome to Matrix Basement Finishing At Matrix Basement Finishing, we take pride in being a leader in the basement remodeling industry. Established in 2009, our mission has always been to provide customized and innovative solutions that transform...

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DATE POSTED
April 2, 2025

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