Marketing Manager

Marketing Manager

At MBK Senior Living, we're committed to putting people first – our residents and team members. Exceeding expectations and enriching lives drives our day-to-day. And it's all powered by Yoi Shigoto, a Japanese concept that translates to "good, quality work." It's more than a mantra. It's part of our company-wide commitment to build trust, set high standards, and develop potential in ourselves and others!

Whether you're looking for a flexible, part-time job or the pathway to a lasting career, you'll find it here at MBK Senior Living–and a whole lot more! When you join the MBK Senior Living team, you'll enjoy:

-Impacting lives and building lasting relationships

-Executing exceptional signature programs in dining, fitness, wellness, and care

-A supportive community team that encourages personal and professional growth and celebrates your

success

-A fun-filled, energetic environment that's centered in hospitality and high-quality service

-Competitive salaries

-Professional development, training, and personal coaching through our Mentor, Buddy, and Executive

Director in Training Programs

-Education loan assistance & scholarships

-Financial and legal services

-Team Member discounts

-Health and Wellness resources

Full-time benefits include:

-Rich benefits package including Medical, Dental, Vision and 401k matching up to 4%

-Childcare and eldercare assistance

-Flexible spending accounts

If you're looking for a place where you can make an impact, find purpose and joy, and receive the training, tools, and support to reach your career goals – look no further, apply today!

Job Description

MBK Senior Living is hiring a Marketing Manager to join our team at our Home Office in Irvine, CA!

This role will be hybrid with 3 days in office and 2 days remote.

Job Summary: The Marketing Manager will work closely with the Corporate Director of Marketing, Corporate Director of Communications, in house Graphic Designer, Regional Directors of Sales, and the SVP of Sales and Marketing to effectively implement and execute marketing strategies and campaigns that align with company goals and contribute to the growth and success of MBK Senior Living. Key responsibilities include managing branding efforts, creating and distributing marketing collateral, overseeing online presence, marketing reporting and analytics, and ensuring seamless coordination with external vendors, partners, and consultants.

The Marketing department is a highly collaborative team that values open communication and shared goals. We emphasize teamwork and recognize that our collective efforts are the key to achieving successful outcomes – Better Together.

Supervisory Responsibilities:

• Individual Contributor

Duties & Responsibilities:

• Work with the Corporate Director of Marketing to develop and execute comprehensive marketing strategies and plans to achieve business objectives.
• Manage the planning and execution of marketing campaigns across various channels (digital, social, email, events, print, etc.).
• Manage relationship and serve as subject matter expert with digital agency for website development and updates.
• Oversee website content and pricing updates.
• Assist in managing the marketing budget, ensuring optimal allocation of resources.
• Track and analyze marketing performance metrics (ROI, KPIs, etc.) to optimize campaigns and improve results.
• Work with Corporate Director of Marketing and Regional Directors of Sales to plan, prepare, and send email and direct mail campaigns, including pulling target audience lists from the CRM.
• Maintaining brand positioning and consistency across all marketing materials and platforms
• Collaborate with the Corporate Director of Marketing and Corporate Director of Communications on content development.
• Run and maintain various weekly, monthly, quarterly, and annual marketing reports.
• Liaise with external vendors to execute promotional events and campaigns.

Education Requirements:

• Bachelor’s degree in marketing, business, or related field.

Experience Requirements (in years):

• Preferred 3 - 5 years of experience in a marketing role.
• Strong understanding of marketing principles and strategies.
• Excellent communication skills, writing and verbal.
• Experience in implementing marketing strategy and managing campaigns and budgets.
• Analytical mindset with eye for creativity.
• Previous experience with data reporting and analysis tools such as Google Analytics and other CRM.
• Knowledge of various marketing channels and platforms: digital advertising, website management (CMS), social media, print production and direct mail.
• Strong project management, multitasking, and decision-making skills.
• Must be able to work during normal business hours and at our office in Irvine, CA 3 days per week.

Required Competencies/Licenses/Certifications:  

• Microsoft Suite competency: Proficient in Microsoft Office, including Outlook, Excel, Word, PowerPoint, and Teams. 
• Welcome Home, HubSpot and WordPress experience a plus.
• Experience with Google Analytics and other website reporting tools.
• Operating knowledge of Adobe Creative Suite.
• Working knowledge of print production process

Physical Demands & Work Environment:

• Must be mobile and able to perform the physical requirements of the job, bending, kneeling, stooping, pushing, pulling and repetitive motion.
• Ability to sit and work at a computer for long periods of time.
• Able to move intermittently throughout the workday and between divisions.
• Ability to lift/carry up to 30 lbs. and push up to 20lbs. as necessary.
• Some travel required.

Pay: $80,000-$90,000/annually

We are not currently accepting unsolicited assistance from recruitment agencies for this position. All candidates must apply directly through our careers page or other designated platforms.

Inspiring people, creating experiences, and supporting goals are just a few ways MBK Senior Living creates a positive work environment. It's how we support our team members, serve our residents, and achieve our pursuit – to be the senior living provider of choice in each market we serve.

MBK Senior Living has pursued this goal for more than 30 years. Currently, the company owns and operates 35 Independent Living, Assisted Living, and Memory Care services in senior living communities throughout the Western United States. We’re proud to have been ranked among the Top 50 "Best Workplaces in Aging Services" by Fortune magazine and certified as a “Great Place to Work” by the Great Place to Work Institute since 2017. 

MBK is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or other protected reason.  Our company is committed to providing access, equal opportunity and reasonable accommodation for qualifying individuals in employment, its services, programs, and activities. To request reasonable accommodation, contact talentacquisition@mbk.com. 

 

Regulatory Disclosures for Senior Living Communities with Medicaid Residents:   An “Excluded Party” is a person that the federal or state government found not eligible to provide care and services in a facility that receives Medicare or Medicaid funding.  If employed at one of our senior living communities that receives Medicare or Medicaid funding, team members must not be considered an “Excluded Party” as defined by the U.S. Department of Health and Human Services, any state Medicaid Programs, and any additional federal and state government contract programs.  If, as a team member, you learn that you are an Excluded Party at any time, you must present your Excluded Party notice letter to your supervisor immediately.  

 

Other Regulatory Requirements:  If employed at one of our senior living communities, team members must continually comply with certain laws and regulations that impact the company, including, but not limited to, as applicable, state licensing regulations, the Health Insurance Portability and Accountability Act of 1996 (HIPAA), Resident Rights as defined by the U.S. Department of Health and Human Services, and any other federal or state laws relating to team members’ professional licenses.

HIPAA Disclosure:

 

All Team Members prior to commencing employment and once employed must not be considered an “Excluded Party” as defined by the Medicare and state Medicaid Programs as well as other federal and state government contract programs. If as an associate you learn you are an Excluded Party, you must present your Excluded Party notice letter to your supervisor immediately. An Excluded Party is a person that the federal or state government found not eligible to provide care and services in a Community that receives Medicare or Medicaid funding. In addition, at all times, during your employment, all associates must be in compliance with certain laws and regulations that affect the company, including but not limited to Resident Rights, HIPAA, State licensing regulations, and those laws relating you an associates’ professional license.